books about: advertising     books:       Absolut Book.: The Absolut Vodka Advertising Story40 reviews Richard W. Lewis Journey Editions, 1996 WOW!! This is a wonderful, informative, and beautiful book. This book is about the Absolut Vodka advertising campaign. How it began, and what it is about. There are many beautiful, and breath taking images which makes you see the entire light of the campaign which looks so simple from the outside. Now, you get the inside looks and it isn't simple at all but an amazing experience. WOW!!             Getting the Most from Your Yellow Pages Advertising69 reviews Barry Maher AMACOM/American Management Association, 1989 Worth its Weight in Yellow Gold! I would have never thought a book titled GETTING THE MOST FROM YOUR YELLOW PAGE ADVERTISING would make for compelling reading, but I was wrong. Author and former yellow page rep Barry Maher grabbed my interest on the first page and held it firmly to the end. I would consider this book essential for small business owners or anyone who is interesting in producing yellow page copy. Though ...             The Frugal Book Promoter: How To Do What Your Publisher Won't86 reviews Carolyn Howard-Johnson Star Publish, 2004 Walks the Walk Carolyn Howard-Johnson shares rich and practical information about publicity that works, mainly because she has already tested it all herself. Having synthesized her prior work and life experience, she's only too willing to explain its' application to book marketing. Whether you're creating a brand, growing an email list, looking to network or building platform, this book is for you. Carolyn ...             Solution Selling: Creating Buyers in Difficult Selling Markets38 reviews Michael T. Bosworth McGraw-Hill, 1994 Great tool to educate and increase your pocket book. Excellent book. Have read two other sales books and this is my favorite. Gives information beyond the basics and doesnt rely on just saying motivational statments, gives real world advice. If you read and implement the ideas you are guarenteed to be more productive. 1st choice.             The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making38 reviews Thomas T. Nagle, Reed K. Holden Prentice Hall, 1994 good book, shipping too slow This book is one of the best in pricing. It is used as a textbook in business schools and highly recommended by consultants. Unfortunately, it took 10 days to arrive using standard shipping.             Jump Start Your Book Sales: A Money-Making Guide for Authors, Independent Publishers and Small Presses69 reviews Marilyn Ross, Tom Ross Writer's Digest Books, 1999 It's Never Too Early to Start Marketing Do you know when you should start marketing your book? Marilyn Ross does, and in "Jump Start Your Book Sales" she reveals the answer. (Hint: It's before you start writing it!) Before, during, and after -- in fact. Regardless of where you are in the writing and publishing process, book marketing should be at the forefront of your thinking. Is your book even marketable? What is the market? ...             Endless Referrals: Network Your Everyday Contacts Into Sales, New & Updated Edition67 reviews Bob Burg McGraw-Hill, 1998 Absolutely fabulous! Cannot imagine how I have made it this far in business without this book. Bob Burg's advise is priceless.             Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from ...43 reviews Joseph Sugarman Delstar Pub, 1998 One of the best books on crafting mouthwatering copy ever written! Joe Sugarman is a copywriting and marketing genius. Probably known best for his "BluBlocker" sunglasses ads, Joe has provided aspiring (and experienced) copywriters with a treasure trove of useful information, tips and step-by-step techniques. During the 80's Joe held annual Copywriting and marketing workshops and smart marketers willing paid thousands to learn his "secrets". As far as I ...             Tested Advertising Methods42 reviews John Caples Prentice Hall Trade, 1980 Your foundational grounding in advertising and copywriting. If you want a firm foundation in marketing and advertising, that you won't get in business school then this is the book for you. You will get dozens and dozens of clear, tested, actionable ideas and steps to improve the profitability of your marketing and advertising efforts. If you are not familiar with direct response methods, the book may be a little overwhelming at first, as it is a ...             How to Get Ideas54 reviews Jack Foster Berrett-Koehler Publishers, 1996 The original book came out in 1996. This new version only has 1 review so far - so I wrote a second. This is a really good book. It was entertaining to read while also educational. The first edition came out in 1996 I think, and this edition just came out earlier this month. The new edition has two new chapters, 5 and 8, which were added because readers thought the information they contain was missing from the first edition. The book is split into two parts. The first part covers 10 ways you ...             Another One Bites the Grass: Making Sense of International Advertising28 reviews Simon Anholt John Wiley & Sons, 2000 Highly Recommended! Author Simon Anholt, an international advertising consultant, says that the dangers of globalization can be just as formidable as the opportunities - if you fail to research the culture of your new markets. We've all heard the marketing legends of companies that embarrassed themselves by launching products into foreign markets without checking the translation of their brand names. Anholt retells ...             Feeding the Media Beast: An Easy Recipe for Great Publicity26 reviews Mark E Mathis Purdue University Press, 2005 Govt communicators should also see Media Relations Handbook Mathis' book is *excellent*, but government communicators should also see a book written by a Washington pro, see Media Relations Handbook for Agencies, Associations, Nonprofits and Congress. The Handbook is written by Brad Fitch, who has more than a decade of Washington PR experience, with a Foreword by Mike McCurry. What others have said about Fitch's book (about which you can see more at ...             Pop!: Stand Out in Any Crowd36 reviews Sam Horn Perigee Trade, 2006 Positively Outstanding Propositions! An awesome book for jazzing up your writing and speaking. Sam Horn crams so many ideas for creating buzz and imprinting your message and brand in the minds of listeners and readers that I found myself making checklists as I ran through the draft of my last book trying to find places I could use her principles and ideas. It's not all about marketing either. She has great ideas on the use of ...             Truth, Lies and Advertising : The Art of Account Planning28 reviews Jon Steel Wiley, 1998 Loved the book, great for ad students! The book was great and really gave me a breakdown of the different parts of the agency and how they work together.             AdWords For Dummies (For Dummies (Computer/Tech))30 reviews Howie Jacobson For Dummies, 2007 More Than What the Title Suggests I think a slightly better title for this book would be "Online Marketing with AdWords for Dummies". I say that because the book goes beyond just AdWords to talk about the peripheral systems involved. Personally, I was after purely AdWords information, so the extra stuff was just something to be ignored and bypassed. That added material aside, if you want a VERY thorough walk through AdWords, ...             Power Sales Writing31 reviews Sue A. Hershkowitz-Coore McGraw-Hill, 2003 A "must have" for professionals. With all of the advances the age of technology has brought us, there have also been a few setbacks. One of those setbacks comes in the form of a lack of professionalism in writing. The email era has all but eliminated professionalism in business communications. POWER SALES WRITING by Sue Hershkowitz-Coore seeks to restore some of that lost professionalism. What we have here, however, is not just ...             BrandSimple: How the Best Brands Keep it Simple and Succeed33 reviews Allen P. Adamson Palgrave Macmillan, 2007 One of the best books ever read. I've just finished reading BrandSimple and wanted to thank Allen for writing this book. We are at a stage in the life of our company in which we are using branding & positioning to go head-to-head with companies that are much bigger than us and BrandSimple has saved us from making many mistakes that would have cost us dearly in both the short & long term. Beware though, that this book has ...             Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople30 reviews Brian Tracy Simon & Schuster, 1995 Excellent companion piece to "The Psychology of Selling" For my personal preferences, there are two acknowledged masters of sales. The first is Zig Ziglar, the second is Brian Tracy. While I find great value in the works of Jeffrey Gitomer, Frank Rumbauskas, Tim Connor and others, all roads eventually lead back to Zig and Brian (as well as Napoleon Hill...see below). Tracy's "The Psychology of Selling" is one of the few books I honestly classify as ...             Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment33 reviews Marti Barletta Kaplan Business, 2002 How to Succeed in the World's Largest Market Segment In this uniquely informative volume, Barletta answers three separate but related questions: What makes women a worthwhile market? Why market differently to women? and How do we get beyond gender generalities to actionable tactics? In her Introduction, she lists "Eight Myths of Marketing to Women" which, during the course of her book's narrative, she convincingly repudiates. For example, #5: With ...             Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide26 reviews John Jantsch Thomas Nelson, 2007 I liked the book so much that I put my money on it! I positioned my own company around the entire process. A small business owner that has owned manufacturing, retail and several service companies, I found myself reading the book and thinking it was all common sense. Or did John Jantsch just write it sensibly? Hard to say, but in my mind, he is right on target, simple and concise the way marketing should be with just the right blend of old and new ...              search for books advanced, advertising, brandsimple, business, contacts, copywriters, creating, decision, difficult, entrepreneurs, increase, independent, international, marketing, money-making, planning, powerful, practical, profitable, publicity, publisher, publishers, referrals, resource, salespeople, solution, strategies, techniques, ultimate, understand books:    Kindle - Amazon's New Wireless Reading Device This is the future of book reading. I have used it and love it! randomly chosen baby: Built NY Thirsty Tote Lagoon Blue/Leaf Green Impressum - about us get your own tagboard