books by Anders Gronstedt (podcasting routledge corporate)

books by Anders Gronstedt

books:

1 review
Anders Gronstedt

ASTD Press, 2007

Exactly what I needed.
This little booklet contains everything you need to know in just a few short pages if you're thinking of using podcasts for internal/corporate purposes (training, internal communication, etc.). I use the template at the back of the book for every podcast episode I create. Highly recommend!

Employees Get an Earful
Anders Gronstedt

Harvard Business Review, 2007

Portable media players are helping employees make productive use of their downtime, as businesses learn how to train people via pod cast.

Training in Virtual Worlds
Anders Gronstedt

ASTD Press, 2008

Many people are unaware of virtual worlds and how they can be used in business and training. This Infoline will give you a firm understanding of virtual environments. Discover the various learning applications of virtual worlds, including holding virtual meetings, creating realistic simulations, and role-play. You will also learn how to determine whether or not to use virtual worlds in your organization.

The Customer Century : Lessons from World Class Companies in Integrated Communications (Routledge Corporate ...

8 reviews
Ander Gronstedt

Routledge, 2000

Fascinating insights and useful framework
This is the most comprehensive book I've come across on how to strategically managing communications at every point of contact with customer and stakeholders. Gronstedt has written a practical book that provides fascinating insights into the inner workings of companies like Saturn, HP and FedEx. The examples are woven together into a "3D" model of integrated communications, which is a very ...