books by Axel Zerdick (e-conomics strategien strategies)

books by Axel Zerdick

books:

Die Internet-Ökonomie: Strategien für die digitale Wirtschaft (European Communication Council Report)
Axel Zerdick, Arnold Picot, ...

Springer, 2001

Das Buch analysiert die zentrale Rolle von Medien, Telekommunikation und Informationstechnologie als Antriebsfaktoren auf dem Weg in eine digitale Wirtschaft: der Internet-Ökonomie. Schon im Jahr 2005 wird die Hälfte der deutschen Bevölkerung online sein. Die in wesentlichen Teilen überarbeitete dritte Auflage des Buches bezieht die aktuellen Entwicklungen des dynamischen Marktes ein. In der Neuauflage werden insbesondere die Themen Ökonomie der ...

E-merging Media

Springer, 2005

After the very successful ECC-Book on "E-conomy" this new report of the European Communication Council (ECC) analyzes from various perspectives the profound societal and economical change of the media economy, initiated by digitalization and networking. Against the background of the current media history, it highlights for example the role of the Internet hype as a pathfinder in a modified media society. The key question is concerned with how ...

E-conomics: Strategies for the Digital Marketplace

1 review
Axel Zerdick, Arnold Picot, ...

Springer, 2000

Excellent Introduction Into the Network Economy
This book is a must for everybody who is involved in the Network Economy! The content is well structured and presented. Some of the statements might be known from Kelly, Negroponte, Shapiro or Varian. In this book you find a lot of data, facts and case studies that proove those statements. As an introduction the development and value chains in the fields of Telecommunications, IT and ...