books by David Meerman Scott (information podcasting innovative)

books by David Meerman Scott

books:

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online ...

107 reviews
David Meerman Scott

Wiley, 2008

Fantastic must read for ALL business owners!
The author, David Meerman Scott, does a superb job on creating an easy read full of terrific ideas to improve the visibility of your business to the masses using WEB 2.0 (social sites on the web) technologies. I loved the book and will refer back to it often! Highly recommend it!

Eyeball Wars : a novel of dot-com intrigue

21 reviews
David Meerman Scott

Freshspot Publishing, 2001

How Exciting It Was!
I recently picked the book up for a second time and read it again. What a refreshing stroll down memory lane! Things were simpler, faster and there was no end to the bubble in site. And to think that it was only a short time ago! David Scott has put together a witty and fast-paced literary dessert. A great summer read -- and the book's size doesn't require much beach bag real estate. A ...

Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers

17 reviews
David Meerman Scott

Information Today, Inc., 2005

Serious Business Strategies with Serious Free Information
I read a lot of books on Internet marketing, some useful, but many are too confusing to be practical. Not so with David Meerman Scott's Cashing In With Content (CyberAge/Information Today, 2005). Scott shows how to make money by giving away good information strategically. He provides strategies-by-example for the kind of win-win that seems to drive successful Internet marketing these days. ...

Secrets of Tuned In Leaders, ...

Pragmatic Marketing, 2008

Why do some products and companies fail, where others succeed? Based on surveys spanning 3,000 companies, 45,000 individuals and one-on-one interviews with 30 technology CEOs, Pragmatic Marketing's Craig Stull, Phil Myers and David Meerman Scott found seven consistent success factors related to company culture, management style, and product & marketing strategies that propelled the winners. And also the seven fatal flaws that derail market ...

Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

21 reviews
Craig Stull, Phil Myers, ...

Wiley, 2008

Excellent introduction/summary for Pragmatic Marketing Principles
I've been through the seminars on Practical Product Management delivered through the authors' firm (Pragmatic Marketing). As a CTO it was an eye-opener to see an approach to Product Management that meshed with the concepts of Agile Development in the software field. The two disciplines work well together to create software products that resonate with customers. This book is not so much ...

Cashing in With Content
David Meerman Scott

Independent Pub Group, 2005

World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
David Meerman Scott

Wiley, 2009

A World Wide Rave ! What the heck is that ? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there. Rules of the Rave: Nobody cares about your products (except ...