books by Gary Armstrong
books:
Writing and Grammar: Communication in Action Platinum Level
2 reviews
Gary Forlini
,
Edward E. Wilson
, ...
Pearson Prentice Hall
, 2001
Writing and Grammar
My son needed this book for school and we received in time for school. Great service!
Principles of Marketing, 12th Edition
5 reviews
Philip Kotler
, Gary Armstrong
Prentice Hall
, 2007
Outstanding Book
This is an outstanding book by the Marketing Guru, Philip Kotler and co-author Gary Armstrong. This work is densely packed with valuable insights, guidance, and marketing techniques. It offers enormous potential to receptive and motivated readers who are able to move from thought to action. This revised and updated edition includes the latest developments in the field of marketing including ...
Marketing: An Introduction, 7th Edition
12 reviews
Gary Armstrong,
Philip Kotler
Prentice Hall
, 2004
Marketing Book
This was a very good deal on a book that is in good condition. It would have been nice to know that it was the International Version, but it is the same quality as the US version, so this was not a problem.
Principles of Marketing (Principles of Marketing)
6 reviews
Philip Kotler
, Gary Armstrong
Prentice Hall
, 2005
Principles of Marketing continues its tradition of being the best. Reviewed by: Adam Platts
Principles of Marketing by Philip Kotler continues to be an excellent marketing reference. The 11th edition (2005) is an impressive example of good organization and instructional thoughtfulness. Principles of Marketing is an excellent, enjoyable, and practical book that sheds light on what marketing really means in the US and Global environments. Reviewed by: Adam Platts, Northridge
Principles of Marketing, Activebook 2.0
2 reviews
Philip Kotler
, Gary Armstrong
Prentice Hall
, 2004
Overpriced for what you get
This book does have a lot of useful information contained within the pages but it is impossible to sit down and read it. The writing is very bland and I think it would be impossible to read it cover to cover. However I have skimmed through the entire book to get a better understanding of its contents and refer back to it from time to time during projects. As for the online portal I agree ...
Marketing: An Introduction (9th Edition) (MyMarketingLab Series)
Gary Armstrong,
Philip Kotler
Prentice Hall
, 2008
This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing. For marketing ...
Principles of Marketing
Philip Kotler
, Gary Armstrong
Practice-Hall India
, 2006
Marketing Text
Marketing: An Introduction
6 reviews
Gary Armstrong,
Philip Kotler
Prentice Hall
, 2006
Great Condition
The book was almost brand new and the price was the lowest listed price. It was a great purchase.
Prentice Hall Writing and Grammar: Communication in Action (Copper, Grade 6)
2 reviews
Joyce Armstrong Carroll
,
Edward E. Wilson
, ...
Pearson Prentice Hall
, 2001
Awesome Grammar Book
As a retired teacher who homeschools, I was looking for a really good grammar book for my grandson. He suffers from dyslexia and has struggled through Spec.Ed. classes since 2nd grade. I felt that public school wasn't challenging him enough because he has a high I.Q. I'm trying to get him ready for high school and get him caught up on all the skills that weren't introduced to him because he was ...
Principles of Marketing (For the Students of Indiana University Bloomington, Taken from Principles of ...
Gary Armstrong Philip Kotler
Pearson Custom Publishing
, 2006
Custom Edition. Pearson Custom Publishing, 2006.
Entering the Field: New Perspectives on World Football (Explorations in Anthropology)
Berg Publishers
, 1997
As the 1994 World Cup Finals in the United States clearly demonstrated, football is the quintessential global game. One of the world's most popular arenas for the expression of conflict and emotion, it is virtually unparalleled as a site for cultural analysis. Players, officials, supporters and commentators all have key roles in a social drama incorporating the deeply symbolic and ritualistic. A powerful vehicle for ideals of masculinity, ...
Marketing: An Introduction
Gary Armstrong,
Philip Kotler
Prentice Hall
, 2006
Principles of Marketing
Philip Kotler
, Gary Armstrong
Prentice Hall
, 2001
Principles of Marketing
1 review
Philip Kotler
, Gary Armstrong
Pearson; Prentice Hall, 2006
The start
Principles of Marketing is a very important book. Any one want to learn about marketing should start with this book. It includes examples from our life showing how companies and people have used marketing in a successes way in their business.
Principles of Marketing with CD (9th Edition) (Principles of Marketing)
6 reviews
Philip Kotler
, Gary Armstrong
Prentice Hall
, 2000
Great Examples
This book is a good read even if you don't have to. It contains interesting, up-to-date examples with popular "real" companies. Book makes it pretty easy to learn subject matter.
Principles of Marketing, 10th Edition
3 reviews
Philip Kotler
, Gary Armstrong
Prentice Hall
, 2003
Covers a lot of ground
A timely update of Kotler's long running and successful book. There is a lengthy discussion, over many chapters, of putting together a marketing strategy. Given space constraints, the issues are well treated. The treatment of pricing strategies may not be as indepth as one in a text on finance or accounting. But there is enough detail here to be understandable and useful if your background ...
Marketing: An Introduction 8/e (Pearson International Edition)
Gary Armstrong,
Philip Kotler
Pearson Education
, 2007
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