books by Gerry McGovern     books:       Content Critical: Gaining Competitive Advantage Through High-Quality Web Content29 reviews Gerry McGovern, Rob Norton FT Press, 2001 A Great Developer Guide This is an excellent book that teaches about styles and contents. I find it very helpful for deciding how to provide quality information on my client Web sites. What can be improved about this book is a good discussion on RSS, the tool that get your site contents syndicated and distributed on the Web instantaneously. I also recommend "Free Prize Inside" and "101 Ways to Boost Your Web Traffic, ...             Killer Web Content: Make the Sale, Deliver the Service, Build the Brand25 reviews Gerry McGovern A&C Black, 2007 Oh, so simple. Oh, so complicated. Oh, so absolutely worthwhile.... Gerry McGovern's "Killer Web Content" *seems* to be a primer about writing "killer content." And it is. He talks about simple ideas (e.g., "killer, not filler," or, on the Net, "in self-service mode, people go on gut instinct") in simple sentences, with lots of words in red so you get the idea. Then you put those ideas all together and think about them. And *then* you start looking at ...             The Web Content Style Guide: The Essential Reference for Online Writers, Editors and Managers17 reviews Gerry McGovern, Rob Norton, ... FT Press, 2001 First 30 pages are all you really need. I'm a huge fan of McGovern, but this book isn't worth the money. You can actually read the first section of the book - the part I really loved - at his web site for free: www.gerrymcgovern.com. The "sample web style guide" at the end of the book is woefully underwritten. Buy CONTENT CRITICAL instead.             Caring Economy6 reviews Gerry McGovern Blackhall Publishing Ltd, 1999 Excellent. A must read. Insightful. I have been a subscriber to Gerry's newsletter for years. I have always enjoyed his comments on all things Internet, and this book is a culmination of his philosophy and predictions for our changing communication environment.              high-quality CCD Astrophotography: High-Quality Imaging from the Suburbs (Patrick ... Strategic Management of Technology and Innovation Design for Manufacturability & Concurrent Engineering; How to Design ... Made-to-Order Lean: Excelling in a High-Mix, Low-Volume Environment Protein Power: The High-Protein/Low Carbohydrate Way to Lose Weight, ... competitive Competitive Strategy: Techniques for Analyzing Industries and ... Warren Buffett and the Interpretation of Financial Statements: The ... Blue Planet in Green Shackles Competitive Advantage: Creating and Sustaining Superior Performance The Competitive Runner's Handbook: The Bestselling Guide to Running ... advantage Green to Gold: How Smart Companies Use Environmental Strategy to ... The Edge Effect: Achieve Total Health and Longevity with the Balanced ... The Nonverbal Advantage: Secrets and Science of Body Language at Work ... The Introvert Advantage: How to Thrive in an Extrovert World Just Say No to Cardio: Burn Belly Fat in Half the Time Using Research ... search for books advantage, brand, build, caring, competitive, content, critical, deliver, economy, editors, essential, gaining, guide, high, high-quality, killer, make, managers, online, quality, reference, sale, service, style, through, web, writers books:    Kindle - Amazon's New Wireless Reading Device This is the future of book reading. I have used it and love it! randomly chosen book: Forces for Good: The Six Practices of High-Impact Nonprofits leave a comment home  impressum - about us