books by Hermawan Kartajaya (attracting enterprise rethinking)

books by Hermawan Kartajaya

books:

Repositioning Asia: From Bubble to Sustainable Economy

2 reviews
Philip Kotler, Hermawan Kartajaya

John Wiley & Sons Inc, 2002

Even for those who is not interested in ASIA, this is 5*
This book will give you the right perspective about ASIA and what really happen during the crisis (Mid-97-99), which at one point devaluate the currency to 600% (imagine hard currency's value melt down to less than 17% of its former value). Highly illustrated with ASIAN company's case studies. This book is divided into : Background (understanding the Asia Crisis), Transforming the Nations, and ...

Attracting Investors: A Marketing Approach to Finding Funds for Your Business

1 review, ...

Wiley, 2004

How to get to the money
This book is a little like a football play that looks great on the blackboard in the locker room but doesn't quite deliver once the players take the field. The concept is excellent: adapting marketing theory and techniques to the business of acquiring investment capital for your firm. Unfortunately, authors Philip Kotler, Hermawan Kartajaya and S. David Young spend too much time reviewing basics, ...

Bridging to the network company
Hermawan Kartajaya

Gramedia Pustaka Utama, 1999

History and management of Pos Indonesia, the Indonesian Post Office.

Marketing plus: Jalur sukses untuk bisnis, jalur bisnis untuk sukses
Hermawan Kartajaya

Pustaka Sinar Harapan, 1992

Marketing planning and strategy related to the value and life style of Indonesian people.

Think ASEAN! Rethinking Marketing toward ASEAN Community 2015
Philip Kotler; Hermawan Kartajaya; Den Huan Hooi

McGraw-Hill Education (Asia), 2006

Think ASEAN! explores how companies should think of ASEAN as one borderless market that requires different marketing strategies to capture. It offers fresh perspectives to marketers all over the region on the upcoming trends of regionalization that can cause significant changes in future marketing activities. It argues that ASEAN marketers should not only be concerned about their local or global but also their regional marketing activities. The ...

Rethinking Marketing: Sustainable Market-ing Enterprise in Asia
Philip Kotler, Hermawan Kartajaya, ...

Prentice Hall, 2002

The objective of this book is to offer a fresh perspective to entrepreneurs and business managers on understanding how successful business strategies are crafted and how such enterprises are managed in Asia. Steering away from the conventional approach of most textbooks on Asian business, the scope of the book covers a holistic perspective, which combines a scintillating host of marketing and strategy theories with Asian business philosophy. ...