books by Irving Rein (reinventing marketplace attracting)

books by Irving Rein

books:

High Visibility
Irving J./ Kotler, Philip/ Hamlin, Michael/ Stoller, Martin R./ Rein, Irving J. (EDT) Rein

McGraw-Hill, 2005

The future of sports media: what do the fans want? Sports teams, leagues, and marketing professionals are ...
Irving Rein, Philip Kotler, ...

Thomson Gale, 2007

This digital document is an article from The Futurist, published by Thomson Gale on January 1, 2007. The length of the article is 1661 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser. Citation Details Title: The future of sports media: what do the fans want? ...

There's no place like our place!: the marketing of cities, regions, and nations.: An article from: The ...
Philip Kotler, Donald Haider, ...

World Future Society, 1993

This digital document is an article from The Futurist, published by World Future Society on November 1, 1993. The length of the article is 2531 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser. From the supplier: Strategic marketing planning is what nations, cities and ...

High Visibility: Transforming Your Personal and Professional Brand

10 reviews
Irving Rein, Philip Kotler, ...

McGraw-Hill, 2005

An excellent book on celebrityhood
First, I read the 1987 edition of this book. Saying it is pretty much the same and just mildy updated... This isn't a nuts-n-bolts how-to book on becoming a celebrity. For that, you'll have to read elsewhere. HOWEVER, this is an absolute must-read for all wannabe, current, and former celebrities and those that make people celebrities. I've never come across a book that has exposed the ...

Marketing Places

2 reviews
Philip Kotler, Donald Haider, ...

Free Press, 2002

Excellent community/economic development primer
Kotler, et al have defined the marriage between the public and private sectors in terms that make sense to both partners. While the implication that the private sector tends to get it right most of the time signals a weakness that haunts the writings of Harvard's Michael Porter("Competitive Advantage of Inner Cities"), the fundamental notions contained in this work seem sound. Students of ...

The Elusive Fan
Irving J./ Kotler, Philip/ Shields, Ben Rein

McGraw-Hill, 2006

The Elusive Fan: Reinventing Sports in a Crowded Marketplace

5 reviews
Irving Rein, Philip Kotler, ...

McGraw-Hill, 2006

informative, entertaining, timely
The Elusive Fan is an enjoyable read with a good blend of facts and analysis. It is entertaining yet serious. As new forms of entertainment emerge rapidly and businesses of all types hire consultants to compete for our attention and dollars, The Elusive Fan articulates the changes we are witnessing and describes how sports fit in to our evolving economy and culture.

Marketing Asian Places: Attracting Investment, Industry and Tourism to Cities, States and Nations
Philip Kotler, Michael Alan Hamlin, ...

John Wiley & Sons, 2001

Marketing Asian Places: Attracting Investment, Industry and Tourism to Cities, States and Nations Philip Kotler, Michael Alan Hamlin, Irving Rein, & Donald H Haider As Asia enters a new era of fierce global competition for investment, people, and tourists, which places will be successful? Who will be the new Asian winners? The challenges and threats to Asian prosperity have never been greater as new opportunities arise and ...