books by Isobel Doole (contemporary development coursebook)

books by Isobel Doole

books:

CIM Coursebook 05/06 Strategic Marketing Decisions (CIM Coursebook) (CIM Coursebook)
Isobel Doole, Robin Lowe

Butterworth-Heinemann, 2005

Elsevier/Butterworth-Heinemanns 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it ...

International Marketing Strategy, 4e
Isobel Doole, Robin Lowe

Cengage Lrng Business Press, 2004

This new and completely revised edition ensures the best-selling textbook International Marketing Strategy continues to meet the needs of the international marketing student and practitioner in an up to date an innovative manner. It succeeds in maintaining the clarity of the previous editions while incorporating new and original material which ensures its continued status as the number one UK text on international marketing. The book is ...

International Marketing Strategy: Analysis, Development and Implementation
Isobel Doole, Robin Lowe

South Western Educational Publishing, 2008

CIM Coursebook 06/07 Strategic Marketing Decisions (CIM Coursebook) (CIM Coursebook)
Isobel Doole, Robin Lowe

Butterworth-Heinemann, 2006

Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course * Written especially for the Strategic Marketing Decisions module by the CIM senior examiner and a leading expert in the field * The only coursebook fully endorsed by CIM * Contains past examination papers and ...

Strategic Marketing Decisions (Cim Coursebook)
Isobel Doole, R Lowe

Butterworth-Heinemann Ltd, 2008

International Marketing Strategy: Contemporary Readings

2 reviews
Isobel Doole, Robin Lowe

Cengage Lrng Business Press, 1996

If you are serious about global marketing strategies
This book is not for people who are seeking for magic formulas to achieve global marketing success. It compiles scientific articles from top academic researchers. As a whole, these papers can provide a broader view of global markets, as well as invaluable insights for marketing managers. A must for students, professors, marketing managers and entrepreneurs. The article from Sumantra Ghoshal ...

Understanding & Managing Customers

Financial Times/Prentice Hall, 2005

Strategic Marketing Decisions In Global Markets
Isobel Doole, Robin Lowe

Cengage Lrng Business Press, 2004

This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context. The text identifies the issues faced at each stage of the strategic process and focuses on how more effective decisions can be made with the marketing environment. Strategic Marketing Decisions in global markets meets the needs of marketing students and practitioners in an up-to-date and innovative manner. It ...

CIM Coursebook 04/05 Strategic Marketing Decisions (Cim Coursebook 04/05)
Isobel Doole, Robin Lowe

Butterworth-Heinemann, 2005

Elsevier/Butterworth-Heinemanns 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it ...