books by Jacques Horovitz
books:
Service Strategy: Management Moves For Customer Results
Jacques Horovitz
Financial Times/Prentice Hall
, 2004
Die sieben Geheimnisse erfolgreicher Service-Strategien.
Jacques Horovitz
Financial Times Prent./D
, 2000
A Dream With a Deadline
Jacques/ Ohlsson-Corboz, Anne-Valerie Horovitz
Trans-Atlantic Pubns
, 2007
Seven Secrets of Service Strategy
2 reviews
Jacques Horovitz
Financial Times/Prentice Hall
, 2000
Executive Seminar on Service Management
Jacques Horovitz teaches at IMD in Switzerland as a leading authority on services management. If you don't have the opportunity to attend one of his seminars, this book offers a very good summary of what service managers have to consider in order to create a competitive advantage. I highly recommend this book to busy managers, not only in the service industry.
Beyond Traditional Marketing: Innovations in Marketing Practice (IMD Executive Development Series)
Kamran Kashani
,
Jean-Pierre Jeannet
, ...
Wiley
, 2005
This book aims to be what every marketing manager needs to know about marketing in todays competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the classic literature where innovations in practice had moved ahead of the discipline at an academic level. Each chapter takes a subject that can be defined as being new or relatively new (for instance value chain marketing, marketing through ...
A Dream With a Deadline: Turning Strategy Into Action
1 review
Jacques Horovitz,
Anne-Valerie Ohlsson-Corboz
Financial Times/Prentice Hall
, 2007
Strategy for Business and Life
I purchased this book for vision modelling for my business and ended up buying copies for my entire development team (as well as for friends). It is well written, engaging and helped me define a clearer vision. The use of the house model has proven a very effective business tool in terms of keeping on track in our early stage development. I have adopted the model for my own personal vision and ...
innovations
Thinkertoys: A Handbook of Creative-Thinking Techniques (2nd Edition)
Disrupting Class: How Disruptive Innovation Will Change the Way the ...
Blue Ocean Strategy: How to Create Uncontested Market Space and Make ...
Good to Great: Why Some Companies Make the Leap... and Others Don't
The First Days Of School: How To Be An Effective Teacher
traditional
Prescription for Nutritional Healing : Practical A-Z Reference to ...
The True Story of the Three Little Pigs
Harry Potter and the Prisoner of Azkaban (Book 3)
The Neverending Story
The Joy of Vegan Baking: The Compassionate Cooks' Traditional Treats ...
development
Good to Great: Why Some Companies Make the Leap... and Others Don't
What to Expect the First Year
The iPhone Developer's Cookbook: Building Applications with the ...
Hot, Flat, and Crowded: Why We Need a Green Revolution--and How It ...
The Glass Castle: A Memoir
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