books by Leonard H. Hoyle (association management marketing)

books by Leonard H. Hoyle

books:

The meetings industry grows up and gets tough. (includes related article)(Industry Overview): An article ...
Leonard H., Jr. Hoyle

American Society of Association Executives, 1995

This digital document is an article from Association Management, published by American Society of Association Executives on September 1, 1995. The length of the article is 2994 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser. From the supplier: The Washington, ...

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event ...

4 reviews
Leonard H. Hoyle

Wiley, 2002

Raves for Event Marketing by Leonard H. Hoyle
When I began reading this book, I knew it was a textbook and expected the normal dry, wordy textbook in which information is buried under an avalance of prose. I was delighted to find a work that was clear, complete, informative, and interesting to read. I found that I looked forward to each chapter and subject. The information is presented in prose, lists of important topics, and highlighting ...