books by Linda Gorchels (exercises resources channels)

books by Linda Gorchels

books:

The Manager's Guide to Distribution Channels
Linda Gorchels, Edward J. Marien, ...

McGraw-Hill, 2004

Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and ...

The Manager's Guide to Distribution Channels
Linda/ Marien, Edward J./ West, Chuck Gorchels

McGraw-Hill, 2004

The Product Manager's Field Guide
Linda Gorchels

mvg

The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management

2 reviews

McGraw Hill Text, 2003

Best for beginners in Product Management
This is a very good book if you are new to product management or are making a career switch from a non-managerial career to product management. If you have managed one or two product life cyles in the past, you are less likely to benefit from it. A significant portion of this book is devoted to general management, but in the product management context. Nonetheless, the book is very well ...

Product Manager's Handbook

25 reviews
Linda Gorchels, 2006

Provides insight into the roles & responsibilities of the product manager
This book gives a good introduction into the roles and responsibilities of a product manager. It makes no assumptions of any prior knowledge or experiences. For each chapter, it provides worksheets or process flow charts. In addition, case studies of actual events are presented. At the end of each chapter, it provides a set of checklist. Therefore I will recommend this to any reader interested to ...