books by Maura Keller (portfolios packaging essential)

books by Maura Keller

books:

Design Matters: An Essential Primer-Brochures, Logos, Packaging, Portfolios
Capsule, Michelle Taute, ...

Rockport Publishers, 2011

The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically ...

Design Matters: An Essential Primer [ DESIGN MATTERS: AN ESSENTIAL PRIMER BY Keller, Maura ( Author ) ...
Maura Keller

Rockport Publishers, 2011

Design Matters: Portfolios 01: An Essential Primer for Today's Competitive Market
Maura Keller

Rockport Publishers, 2010

During the past few years, portfolio management and self-promotion have taken on a far greater role within a graphic designer’s business model. The degree to which they can increase their earned revenue through exceptionally defined, marketing-oriented promotions and portfolio management is paramount. These individuals and agencies now identify their product as cultural tourism and stress the role of their work as economic generators. ...