books by O. C. Ferrell
books:
Marketing
1 review
William M. Pride
, O. C. Ferrell
Houghton Mifflin Company
, 2002
Edition comment
I bought this book for a class and although the teacher had the 13th edition listed as the book we needed i bought the 12th edition to save $$. The two versions are VERY similar but i just wanted to note that the 13th edition has an additional chapter about technology or something that is not included in the 12th edition. Just wanted to share that with all you college students like me trying to ...
Marketing
4 reviews
William M. Pride
, O.C. Ferrell
Houghton Mifflin
, 1991
super
It was in excellent condition as they said.And delivery was faster than i thought(3 days).Thanks...
Business: A Changing World (Book & CD-ROM)
1 review
O. C. Ferrell,
Geoffrey A. Hirt
, ...
McGraw-Hill/Irwin
, 2005
Business: A Changing World
The book is very informative and a pretty easy read. The topics are as expected not as up to date as possible since the business world is constantly changing but it addresses issues in a modern way. Good intro to business textbook.
Marketing Two Thousand Edition, Eleventh Edition
2 reviews
William M. Pride
, O. C. Ferrell
Houghton Mifflin Company
, 1999
A Great Learning Tool!
This textbook is probably the best Marketing book I have read. The information is current (it is the 2000 edition), language is easy to understand and the photographs are wonderful. The book not only explained the subject of marketing, but also gave clear examples of all of the topics using products and companies that we as consumers encounter everday. The loose leaf format made the book less ...
Business Ethics: New Challenges for Business Schools and Corporate Leaders
1 review
M.E. Sharpe
, 2004
WORTH THE $58.00
EXCELLENT REFERENCE MATERIAL, WELL WRITTEN AND EASY TO FOLLOW ALL IN ALL A BOOK TO BE CONSULTED WHEN FACING A JOB ETHIC'S DILEMMA
Marketing Strategy
3 reviews
O. C. Ferrell,
Michael Hartline
South-Western College Pub
, 2004
Clear and Succinct
Clear explanations; ample charts, tables, and diagrams; and a writing style that's easy to read are what make this an outstanding marketing strategy textbook. The authors have thoughtfully devoted a chapter to business ethics. And there are some case studies conveniently located in the second half of the book. Paul Francis Musgrave, author of Indispensable Marketing Strategies - How to Outwit ...
Business Ethics: Ethical Decision Making and Cases
10 reviews
O. C. Ferrell,
John Fraedrich
, ...
Houghton Mifflin Company
, 2007
Excellent Overview of Business Ethics
As a business ethics consultant, I read many books on the subject. This is one of the few books that I recommend clients and their human resources professionals read. It is well written and contains excellent information. The hypothetical ethics scenarios are very well thought out. What I like most about this book is that it is organized in such a smart, logical manner - one concept logically ...
Business Ethics
2 reviews
O. C. Ferrell,
John Fraedrich
Houghton Mifflin College Div
, 1990
Business Ethics: Ethical Decision Making and Cases
My purchase arrived very quickly, and was indicated to be a "Used" textbook, yet it appeared as "Brand New". I will definitely continue to purchase future textbooks through Amazon. I saved a lot more money this way than buying books from my college.
Marketing: Marketing
1 review
William Pride
, O. C. Ferrell
Houghton Mifflin Company
, 2005
Good Text
This seems to be an excellent marketing text - I'm no expert on the subject though. It's an easy to read and understand text with good case studies. Page layout/design is excellent, especially compared to some texts I have read. Students have access to the text website where you can do online tests and other resources to reinforce your learning. The added bonus of the loose-leaf edition is ...
Anatomy & Physiology
10 reviews
O. C. Ferrell,
Rod R. Seeley
McGraw-Hill Companies
, 2003
great product!
i recieved this book in brand new conditions just as promised! i am completly satisfied with the book!! i also recieved it in a timely matter.
Managing Risks for Corporate Integrity: How to Survive An Ethical Misconduct Disaster
2 reviews
Lynn Brewer
,
Robert Chandler
, ...
South-Western Educational Pub
, 2006
Brewer was not an Enron executive
Lynn Brewer is the author of Confessions of an Enron Executive: A Whistleblower's Story. It is clear from that book that she was neither an executive, not a whistleblower. She was a paralegal and contract administrator, and had left the company before the proverbial stuff hit the fan. I feel it is ethically questionable to misrepresent one's background, particularly with respect to a book on ...
Marketing 2000 Edition Ll With Upgrade Cd-rom, Eleventh Edition
1 review
William M. Pride
, O. C. Ferrell
Houghton Mifflin Company
, 2000
nyc
This book is very good for people who want to know more about marketing. it is a good book for students to read and learn about marketing concepts.
Business
Linda Ferrell
, O.C. Ferrell, ...
McGraw Hill Higher Education
, 2007
Business: A Changing World
2 reviews
O. C. Ferrell,
Geoffrey A. Hirt
, ...
McGraw-Hill/Irwin
, 2007
Easy to read
The language is very smooth and easy to read. The illustrations make sense and are relevant.
Marketing Looseleaf 13th Edition
1 review
William M. Pride
, O. C. Ferrell
Houghton Mifflin Company
, 2004
Marketing
I paid far too much for the product received. The binder was broken and some of the pages were torn. I had to buy reinforcements for the whole book (looseleaf) and another binder. All-in-all, I was VERY disappointed in this purchase.
Business
1 review
O.C. Ferrell,
Geoffrey A. Hirt
McGraw-Hill Inc.,US
, 2001
You Get What You Pay For!
Faculty, students and anyone else shopping for a basic introduction to business textbook, be warned - this book is cheap and readily demonstrates why if you critically assess what it offers (or does not). McGraw Hill Irwin should be ashamed for ever allowing it to be published in its available form. One does not have to look far to find factual errors of every kind. Some are no-brainers such ...
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