books by O.C. Ferrell
 
 



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Thorne Business And Society Second Edition At New For Used Price
Debbie Thorne McAlister, O. C. Ferrell, ...

Houghton Mifflin Company, 2007

A brief alternative to other texts, Business and Society provides an overview of corporate citizenship in 12 chapters, with 10 cases that cover small, large, and non-profit businesses. Students—both undergraduates and MBA majors—will gain the skills and background knowledge necessary to make informed opinions about how organizations implement various strategies to fulfill their social and financial goals. Opening vignettes profile ...
  
  











  



  
M: Business w/Review Cards&OLC Access Card
O. C. Ferrell, Geoffrey A. Hirt, ...

McGraw-Hill/Irwin, 2008
  
  











  



  
Anatomy & Physiology10 reviews
O. C. Ferrell, Rod R. Seeley

McGraw-Hill Companies, 2003

great product!
i recieved this book in brand new conditions just as promised! i am completly satisfied with the book!! i also recieved it in a timely matter.
  
  











  



  
Marketing Strategy3 reviews
O. C. Ferrell, Michael Hartline

South-Western College Pub, 2007

Clear and Succinct
Clear explanations; ample charts, tables, and diagrams; and a writing style that's easy to read are what make this an outstanding marketing strategy textbook. The authors have thoughtfully devoted a chapter to business ethics. And there are some case studies conveniently located in the second half of the book. Paul Francis Musgrave, author of Indispensable Marketing Strategies - How to Outwit ...
  
  











  



  
Ferrell Business Ethics With Webcard 6th Edition10 reviews
O. C. Ferrell

Houghton Mifflin Company, 2004

Excellent Overview of Business Ethics
As a business ethics consultant, I read many books on the subject. This is one of the few books that I recommend clients and their human resources professionals read. It is well written and contains excellent information. The hypothetical ethics scenarios are very well thought out. What I like most about this book is that it is organized in such a smart, logical manner - one concept logically ...
  
  











  



  
Business: A Changing World2 reviews
O. C. Ferrell, Geoffrey A. Hirt, ...

McGraw-Hill/Irwin, 2007

Easy to read
The language is very smooth and easy to read. The illustrations make sense and are relevant.
  
  











  



  
Ferrell, Business Ethics 7e2 reviews
O. C. Ferrell, John Fraedrich, ...

Houghton Mifflin Company, 2006

Business Ethics: Ethical Decision Making and Cases
My purchase arrived very quickly, and was indicated to be a "Used" textbook, yet it appeared as "Brand New". I will definitely continue to purchase future textbooks through Amazon. I saved a lot more money this way than buying books from my college.
  
  











  



  
Pride, Marketing (library) 14e
William M. Pride, O. C. Ferrell

Houghton Mifflin Company, 2007

Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to ...
  
  











  



  
Pride Foundations Of Marketing Express Text Third Edition
William M. Pride, O. C. Ferrell

Houghton Mifflin Company, 2008

Marketing Express is a new condensed version of Pride/Ferrell Foundations of Marketing, 3/e. Marketing Express does not include the extra end-of-chapter exercises or introductory materials of Foundations, offering greater flexibility for those who prefer a briefer text with limited pedagogy. Marketing Express includes solid, traditional coverage of marketing's 4Ps as well as coverage of today's "hot" marketing topics, including ethics, ...
  
  











  



  
Test Bank to Accompany Business a Changing World
O.C. FERRELL, GEOFFREY HIRT, ...

Mcgraw-Hill Irwin, 2006

280 Pages,5th edition,test bank
  
  











  



  
Marketing Concepts and Strategies4 reviews
William M. Pride, O.C. Ferrell

Houghton Mifflin Company, 2006

super
It was in excellent condition as they said.And delivery was faster than i thought(3 days).Thanks...
  
  











  



  
Marketing: Marketing1 review
William Pride, O. C. Ferrell

Houghton Mifflin Company, 2005

Good Text
This seems to be an excellent marketing text - I'm no expert on the subject though. It's an easy to read and understand text with good case studies. Page layout/design is excellent, especially compared to some texts I have read. Students have access to the text website where you can do online tests and other resources to reinforce your learning. The added bonus of the loose-leaf edition is ...
  
  











  



  
Pride Foundations Of Marketingthird Edition
William M. Pride, O. C. Ferrell

Houghton Mifflin Company, 2008

Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e-marketing, and customer relationship management while incorporating up-to-date research and examples ...
  
  











  



  
Business: A Changing World (Book & CD-ROM)1 review
O. C. Ferrell, Geoffrey A. Hirt, ...

McGraw-Hill/Irwin, 2005

Business: A Changing World
The book is very informative and a pretty easy read. The topics are as expected not as up to date as possible since the business world is constantly changing but it addresses issues in a modern way. Good intro to business textbook.
  
  











  








   



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