books by Robin Lowe
books:
CIM Coursebook 06/07 Strategic Marketing Decisions (CIM Coursebook) (CIM Coursebook)
Isobel Doole
, Robin Lowe
Butterworth-Heinemann
, 2006
Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course * Written especially for the Strategic Marketing Decisions module by the CIM senior examiner and a leading expert in the field * The only coursebook fully endorsed by CIM * Contains past examination papers and ...
Witches and Warriors
Karen Lowe
, Robin Lawrie
Shropshire Books
, 1990
MARKETING AND RETAIL PHARMACY
Colin Gilligan
, Robin Lowe, ...
Radcliffe Publishing Ltd
, 1997
Strategic Marketing Decisions In Global Markets
Isobel Doole
, Robin Lowe
Cengage Lrng Business Press
, 2004
This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context. The text identifies the issues faced at each stage of the strategic process and focuses on how more effective decisions can be made with the marketing environment. Strategic Marketing Decisions in global markets meets the needs of marketing students and practitioners in an up-to-date and innovative manner. It ...
Understanding & Managing Customers
Financial Times/Prentice Hall
, 2005
Enterprise: Entrepreneurship and Innovation: Concepts, Contexts and Commercialization
Robin Lowe,
Sue Marriott
Butterworth-Heinemann
, 2006
Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on enterprising behaviour. The text contains: * case studies and pause and reflect situations for the entrepreneur to deliberate on the information ...
MARKETING AND GENERAL PRACTICE
Colin Gilligan
, Robin Lowe
Radcliffe Publishing Ltd
, 1994
International Marketing Strategy: Analysis, Development and Implementation
Isobel Doole
, Robin Lowe
South Western Educational Publishing
, 2008
The successful formula of simplifying a complex subject through a user-friendly style, a good balance of theory and implementation and the clear presentation of context, techniques and strategies, makes International Marketing Strategy the book of choice for undergraduate, postgraduate and MBA students and those taking the Chartered Institute of Marketing Diploma.
The Lost City of Solomon and Sheba
Robin Brown-Lowe
Sutton Publishing Ltd
, 2003
Tale of Four Seasons (A light-hearted ramble through th seasons.)
Robin Lowe
Pardoe Blacker
, 1997
Book measures:10 1/4" x 9".
CIM Coursebook 08/09 Strategic Marketing Decisions (Cim Coursebook)
Isobel Doole
, Robin Lowe
Butterworth-Heinemann
, 2008
Butterworth-Heinemanns CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications. Professor Keith ...
The Incompleat Angler: A Light Cast Over River and Loch
Robin Lowes
Third Millennium Pr
, 1999
This is a beautifully photographed journal of the author's fishing excursions in England, Scotland, North America and Russia. The book is a visual feast for fishing, nature and photography enthusiasts alike.
CIM Coursebook 04/05 Strategic Marketing Decisions (Cim Coursebook 04/05)
Isobel Doole
, Robin Lowe
Butterworth-Heinemann
, 2005
Elsevier/Butterworth-Heinemanns 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it ...
Marketing and Health Care Organizations
Colin Gilligan
, Robin Lowe
Radcliffe Publishing Ltd
, 1995
CIM Coursebook 05/06 Strategic Marketing Decisions (CIM Coursebook) (CIM Coursebook)
Isobel Doole
, Robin Lowe
Butterworth-Heinemann
, 2005
Elsevier/Butterworth-Heinemanns 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it ...
Field Sports and the Countryside
Peter MacLaren
, Robin Lowes, ...
Baily's
, 1996
International Marketing Strategy: Contemporary Readings
2 reviews
Isobel Doole
, Robin Lowe
Cengage Lrng Business Press
, 1996
If you are serious about global marketing strategies
This book is not for people who are seeking for magic formulas to achieve global marketing success. It compiles scientific articles from top academic researchers. As a whole, these papers can provide a broader view of global markets, as well as invaluable insights for marketing managers. A must for students, professors, marketing managers and entrepreneurs. The article from Sumantra Ghoshal ...
CIM Coursebook Strategic Marketing Decisions, Fourth Edition: 07/08 Edition (CIM Coursebook) (CIM Coursebook)
Isobel Doole
, Robin Lowe
Butterworth-Heinemann
, 2007
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by ...
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