books by Steven P. Schnaars (strategies imitation marketing)

books by Steven P. Schnaars

books:

1 review
Steven P. Schnaars

Free Press, 2002

Analysis You Need not Gee Whiz to Entertain You
The question of why some companies innovate and prosper, becoming industry giants while others innovate and then watch the creation gobbled up to add profits to an existing larger firm has been answered in Professor Schnaars' book. Most other books that deal with the innovation/imitation questions have a strong emotional bias toward innovation as the preferred task. It simply bothers them not ...

Marketing Strategy

3 reviews
Steven P. Schnaars

Free Press, 1997

EXCELLENT introduction to marketing strategy
Schnaars book is very well written, and as such, is easy to read and comprehend. Not to be confused with simplistic, the book covers most of the major themes in marketing strategy, and places them in historical perspective. It does, however, neglect the analytical aspects of market analysis and strategy formulation.

MEGAMISTAKES: Forecasting and the Myth of Rapid Technological Change

2 reviews
Steven P. Schnaars

Free Press, 1989

A look at the factors delaying acceptance of new ideas
Many exciting technical innovations have flopped in the marketplace - to begin with, at least. In fact, there is evidence that it can take society from 10 to 25 years or even longer to accept a radically new idea. This often results in the original inventors being neglected while others reap the rewards long after. Occasionally, however, the exact opposite happens - as with personal computers ...