books by Subhash C. Jain (confederation globalization open-channel)

books by Subhash C. Jain

books:

International Marketing
Subhash C. Jain

South-Western Educational Publishing, 2000

INTERNATIONAL MARKETING, 6e is a comprehensive, up-to-date introduction to international marketing. Jain accurately portrays today's field with clarity and complete coverage to provide readers with a managerial perspective, based on economic theory and practice.The text is noted for its excellent readability, documentation, and good use of charts, graphs, cases, and examples from the business world that hold the reader's interest. Additionally, ...

Essentials of Global Marketing
Subhash C. Jain

Marsh Publications, 2007

19 Chapters plus 21 Cases, Name Index, Company Index, and Subject Index.

Multinational Corporations And Global Poverty Reduction

Edward Elgar Publishing, 2006

Finding ways to alleviate global poverty poses a major challenge for political leaders and intellectuals worldwide. The contributors to this volume, top scholars of international business, examine the effects of globalization on the developing world and address ways in which multinational corporations (MNCs) can play a positive role in the fight against poverty.

Marketing Planning & Strategy
Subhash C. Jain

South-Western Pub, 2004

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and ...

Handbook of Research in International Marketing

Edward Elgar Pub, 2005

Presenting the challenges and opportunities ahead, the contributors to this volume, now available in paperback, critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers their perspectives and many insights on the revitalization of the field. The authors address the way international ...

Emerging Economies and the Transformation of International Buisness: Brazil, Russia, India And China (New ...

Edward Elgar Publishing, 2007

The economic power of Brazil, Russia, India and China (BRICs) is rapidly increasing, changing the landscape of global economics and politics. Top scholars of international business address in this vital volume the markets, strategy implications, challenges and possibilities of this new economic reality. As these four nations acquire greater economic clout, the opportunities for other countries increase. The contributors describe ...

Open-Channel Flow

1 review
Subhash C. Jain

Wiley, 2000

Currently, the best book on Open Channel Flow out there...
The first chapter hits you with complex differential equations, don't be intimidated! The author believes that it is important to derive the equations so that you will understand the conditions for which they are applied. The book is useful but hopefully, if you are using it for a class, your teacher will not use the suggested homework in it's text.

Marketing Planning and Strategy Case Book with InfoTrac College Edition
Subhash C. Jain

Dame Publishing, 2000

This casebook is a collection of the cases from Jain's Marketing Planning and Strategy, 6e. It includes 29 cases that have been used at such schools as Harvard Business School, Stanford University, E.M. Lyon, IESE, and the University of Connecticut. The cases involve companies that the reader will be familiar with-Anheuser-Busch, Carvel, Dell Computers, FedEx/UPS, Gillette, KFC, Lever Brothers', L'Oreal, Kmart/Wal-Mart, Procter & Gamble, ...

International Marketing Management/Infotrac

1 review
Subhash C. Jain

Thomson South-Western, 1995

Dr. Jain's work is clearly the topic's best.
In his International Marketing Management text, Professor Jain draws from several excellent case studies, and in combination with his profuse knowledge of the workings and intricacies of` foreign markets, the text proves itself worthy of tremendous praise. Several noteworthy institutions in the United States and abroad utilize his material. To order his brand new 6th Edition (1998), call ...

Market Evolution in Developing Countries: The Unfolding of the Indian Market
Erdener Kaynak, Subhash C Jain

Routledge, 1993

Toward a Global Business Confederation: A Blueprint for Globalization
Subhash C. Jain

Praeger Publishers, 2003

In the era of globalization, the role of multinational corporations (MNCs) is increasing in importance while the influence of nation-states is in a corresponding decline. Jain contends that this trend will benefit the cause of worldwide economic prosperity, which MNCs alone are positioned to deliver. The increasing availability of global capital, coupled with advances in computing and communications technology, has accelerated the process of ...

Export Strategy
Subhash C. Jain

Quorum Books, 1989

As the U.S. trade balance continues to run large, record-setting deficits, the pressure on businesses to export will continue to mount. This book, written for marketing and strategic planning executives, outlines a step-by-step procedure for formulating a successful export strategy. Jain demonstrates how to analyze relevant information about the prospective customer, the competition, and one's own company; how to apply basic marketing decisions ...