books by Thomas O'Guinn (integrated publicidad promotion)

books by Thomas O'Guinn

books:

Advertising and Integrated Brand Promotion

1 review
Thomas O'Guinn, Chris Allen, ...

South-Western College Pub, 2002

Great Book
I have this as a reference book and I just love it. It's great to have in your personal design library.

Advertising & Integrated Brand Promotion

Thomson South-Western, 2006

Publicidad (SPANISH TRANSLATION OF ADVERTISING, 1E/0-538-86908-9)
Thomas O'Guinn, Chris Allen, ...

South-Western College Pub, 1999

Creating good advertising is an enormous challenge and is the result of hard work and careful planning. This book is an honest examination of the complexity of human communication and consumer behavior. Current and fun to read, it discusses good advertising practices and reveals cutting-edge thinking on advertising topics. This book doesn't beat around the bush and it's not afraid to challenge a few conventions either. While paying particular ...

Advertising

2 reviews
Thomas C. O'Guinn, Chris Allen, ...

South-Western Educational Publishing, 1999

Bar none-the best academic book you will ever read on advert
Whether you are a new student or an old hand to the world of advertising, you'll learn a lot from this text. The ability of the authors to take a subject of such complexity and break it down into terms that anyone can understand shows their immense knowledge of advertising. The integration of print, radio, television and alternative media along with the ongoing integrated marketing ...