books about: blogging     books:       Marketing to the Social Web: How Digital Customer Communities Build Your Business15 reviews Larry Weber Wiley, 2007 Great tool for marketers I spend a great deal of time presenting social media concepts to marketing and agency professionals. This is a great book to help marketers build a solid understanding of key concepts and be prepared to make informed decisions. Marketing to the Social Web is an important tool for the arsenal.             WordPress For Dummies (For Dummies (Computer/Tech))27 reviews Lisa Sabin-Wilson For Dummies, 2007 Good overview of WordPress, not just for begginers I am a systems administrator with a good technical level and I have bought this book because it was well rated at Amazon. Don't let the title of this book (... for Dummies) confuse you. I had no real experience in working with CMS's and after reading this book I can say I have now a good starting knowledge level for working with WordPress. In this book you will find a description of ...             Groundswell: Winning in a World Transformed by Social Technologies39 reviews Charlene Li, Josh Bernoff Harvard Business School Press, 2008 Helpful Introduction to Engaging Customers through the Internet for Senior Executives Groundswell is that rare combination in a business book: Simple concepts and detailed explanations of what to do and how to evaluate the results. I especially liked the case histories that measured the economics of customer engagement. The authors draw on their experiences at Forrester Research to show how right and wrong you can go by listening to, speaking with, engaging, providing for, and ...             Meatball Sundae: Is Your Marketing out of Sync?46 reviews Seth Godin Portfolio Hardcover, 2007 Essential Reading for Nonprofit Execs Seth Godin is an expert on the use of new web-based marketing techniques. In the Meatball Sundae, he provides big-picture descriptions and examples of fourteen trends that are changing the business and marketing world. The book is visionary and easy to read but does not provide how-to details. This is essential reading for not-for-profit executives whose organizations live and die based on ...             ProBlogger: Secrets Blogging Your Way to a Six-Figure Income29 reviews Darren Rowse, Chris Garrett Wiley, 2008 Detailed, Thorough and Realistic Guide to Making Money Blogging Darren Rowse and Chris Garrett have written a book that you should read if you're interested in blogging. "Problogger: Secrets for Blogging Your Way to a Six-Figure Income" is based on Darren's (and his partner Chris') personal experience building blog businesses to make $100,000/year or more. Like Darren's popular Problogger blog, the book is casual, informative, supportive, and offers ...             Word of Mouth Marketing: How Smart Companies Get People Talking103 reviews Andy Sernovitz Kaplan Business, 2006 powerful yet quick and easy to read As a long term fan of Andy Sernovitz's Blog many of the ideas in Word of Mouth Marketing were already known to me. The book is a portable version of the blog and I found it so useful I gifted it to my friend. Hopefully when he is done he too will pass it to someone who could benefit from Andy's wisdom.             Blogging For Dummies (For Dummies (Computer/Tech))7 reviews Susannah Gardner, Shane Birley For Dummies, 2008 Excellent place to start for many genres of bloggers Like many Dummies books, this book is comprehensive! It's a thorough introduction to blogging from rank Internet newbie, to the typical active blogger seeking to learn more about the medium. As a 2008 book, it's reasonably current. This is one of those Dummies books the publishers will need to update annually. I recommend readers always seek the latest possible edition of any blogging book, ...             The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online ...101 reviews David Meerman Scott Wiley, 2007 It just makes sense! I have working in marketing for years and have even dabbled in new marketing, social media and the like. The New Rules of Marketing and PR just takes it to a whole new level where it just makes sense! After reading I have an entirely new focus around our day to day activities as well as our overall marketing strategy. I keep it on my desk and am constantly referring to it or the thousands ...             The New Influencers: A Marketer's Guide to the New Social Media41 reviews Paul Gillin Quill Driver Books, 2007 A Good Primer on Web 2.0 and Interactive Social Media... Although it deals almost exclusively in detail with blogs and podcasts, and not too much with social networks and online communities, "The New Influencers" is a "must read" for anyone interested in next generation interactive online media. The author's analysis of the need for businesses, both large and small, to have an interactive "voice" online is right on the mark, as is his insight that its ...             The Dip: A Little Book That Teaches You When to Quit (and When to Stick)119 reviews Seth Godin Portfolio Hardcover, 2007 The obvious needs saying I'm normally averse to those business advice books that state the obvious in far too many words. This isn't one of those books. True, Godin tackles some allegedly self-evident insights on quitting (or not). But they're only self-evident when you take the time to think about them. Which we don't. And only self-evident if you are "brave" enough to confront them and accept that just maybe you ...             Blogs, Wikis, Podcasts, and Other Powerful Web Tools for Classrooms33 reviews Will Richardson Corwin Press, 2006 An excellent resource! Finally a book all about how to incorporate the newest in technology in the classroom. Combines info that's been floating around on the internet into a concise book and an easy read. Many great ideas.             DigiMarketing: The Essential Guide to New Media and Digital Marketing6 reviews Kent Wertime, Ian Fenwick Wiley, 2008 Very user-friendly and practical! Strongly recommended! I have been looking for this kind of book for years. The term "digimarketing" immediately caught my attention. I have to thank the authors for taking the courage to write this easy-to-be-obsolete book. Wertime and Fenwick did a very good job in making all the techincal stuff become so easy to understand to most marketing managers who don't have deep technical savvy. I also love the beauty of how ...             Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas47 reviews Seth Godin Portfolio Hardcover, 2006 Short and sweet nuggets of inspiration I love the "short and sweet" format - this is the perfect opportunity to browse someone else's brain for ideas! I read this over about 6 months, picking it up and reading one or two "rants" at a time. I found these thought-provoking, with sufficient detail for me to know what he was going on enough, but without boring me with detail and examples. Several topics triggered great ideas which ...             Get Content. Get Customers. How to use content marketing to deliver relevant, valuable, and compelling ...13 reviews Newt Barrett, Joe Pulizzi Voyager Media, Inc., 2008 The New Bible of Content Marketing 'Get Content. Get Customers.' is a business book page-turner, which, in and of itself is a rarity these days. An easy to follow guide to content marketing that is invaluable for both the content marketing novice and expert alike. 'Get Content. Get Customers' is a must-read for custom content agencies and consumer marketers who already employ a content strategy - and those that aspire to do ...             Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers49 reviews Robert Scoble, Shel Israel Wiley, 2006 Unabashed admiration of nakedness A simply unputdownable book that I read over the weekend and finished during an extended lunch hour on a Monday. Filled with anecdotes and case studies that cover the half decade 'history' of blogging, this is a must read bible for all bloggers. A no-nonsense conversational writing seems as if one is reading the Scobblizer blog! Highly recommended for newbies and even review worthy for experts. ...             Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking116 reviews Steve Weber Weber Books, 2007 A Concrete, Step by Step Guide to Marketing On Line Plug Your Book was recommended to me at a writers' workshop. It is a step by step guide to marketing on line. This is useful information to me, even during the process of writing a book. I use each chapter like a cookbook, opening up a page, opening up a website, and exploring that website according to the principles Weber is explaining. I already knew how to purchase books on Amazon.com. But, ...             Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them15 reviews Peter Shankman Wiley, 2006 Inspiration and advice from a successful PR guy Watch Video Here: http://www.amazon.com/review/R1BX6BI1LOESET Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them is a fast and interesting read for anybody playing around with PR. I am a novice in trying to gain PR for my company and found the case studies to be helpful, and it was good to confirm some ideas I had. The author writes in a personal tone that ...             Mastering Online Marketing16 reviews Mitch Meyerson, Mary Eule Scarborough Entrepreneur Press, 2007 Changed my Life This book has a very poor title which does not do it justice. Should be titled, "The Online Marketing Bible." This book is both extremely educational and motivational. After reading it through, open to any single page in the entire book and in 2 seconds of skimming you will come up with great ideas and strategies for mastering online marketing. This book can be used for beginners in ...             Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities27 reviews David Silver Wiley, 2007 Mindblowing with a wealth of knowledge Unbelievable amount of research on the topic. Finished the book in two sittings because I couldn't put it down. The formula for starting a great business is priceless. I've never read anything that helped break down the different channels of revenue which is very important if you want to start an online community. I enjoyed the chapter about product formation. Having a community that will ...             Successful Direct Marketing Methods4 reviews Bob Stone, Ron Jacobs McGraw-Hill, 2007 Successful Direct Marketers use these methods! Mr. Stone lays out in complete and easily to understand terms, the essential techniques for planning objectives and strategies and properly using tactics. Every direct marketer has read this book and uses its guidelines for timeless, quality, financially successful direct marketing planning. I encourage you to read it.              search for books businesses, classrooms, communities, companies, compelling, conversations, corporations, customers, digimarketing, entrepreneurs, essential, groundswell, influencers, information, marketing, mastering, networking, outrageous, podcasting, problogger, prospects, publicity, releases, remarkable, six-figure, start-ups, successful, technologies, transformed, wordpress books:    Kindle - Amazon's New Wireless Reading Device This is the future of book reading. I have used it and love it! randomly chosen DVD: Claude Debussy - The Fall of the House of Usher · Prélude à la ... home  impressum - about us