books about: brand     books:       Great American Favorite Brand Name Cookbook32 reviews Publications Intl, 1993 Simply the best cookbook!! I use this book above all others for get-togethers, last minute dishes, and dinners. I would love to purchase this book for my sister-in-law! She bought me this cookbook as a gift a few years ago and I'd like to give her a copy too. I have not found a recipe yet that my family hasn't LOVED! Please reprint this cookbook!             Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders23 reviews Adam Morgan Wiley, 2009 one of the best marketing books available I own (oooooh) probably between 80 and 100 books on marketing, some are obligatory read for my masters in marketing, some are handpicked in stores and on amazon and I stand by the title of my review. What can you take out from this book: YOU CAN compete with big brands, there are attitudes and ways of running your business that can knock down the goliath in your industry, and this book explains ...             Killer Brands: Create and Market a Brand That Will Annihilate the Competition26 reviews Frank Lane Adams Media, 2007 Lane's Gateway Mr. Lane: I am at page 180 of your book, Killer Brands. I had to write to let you know how the book has affected me. The Prostestant reformer, Martin Luther, described himself as finding a "gateway to Heaven" after he finally understood the phrase "righteousness from God" in Romans 1:16-17. He said the whole of Scripture took on a new meaning for him from that point on. Don't get me ...             Achieve Brand Integrity: Ten Truths You Must Know to Enhance Employee Performance and Increase Company Profits32 reviews Gregg Lederman B@W Press, 2007 Incredible book!!! Only wish I had it sooner.. Gregg Lederman lives five years in the future, so if you want to know how to motivate your employees and have more profitable growth in your company, just ask him. Lederman sets it all out so well. This is a huge contribution that if used will empower any business of any size to distill brand integrity in their employees. This book is easy to read and makes it all so easy to understand. I ...             BrandDigital: Simple Ways Top Brands Succeed in the Digital World21 reviews Allen P. Adamson Palgrave Macmillan, 2008 Useful advice & a pleasure to read Adamson does a great job illustrating the importance of branding (which, unfortunately, many do not get), straightforward ways to build your brand and, most critically, how do to that in the digital age. The book is excellent for both those new to branding as well as those focused on advancing their brand's in this time of new technologies.             Sandbox Wisdom: Revolutionize Your Brand with the Genius of Childhood31 reviews Thomas E. Asacker Eastside Publishing (NH), 2000 How Customers Feel About Your Company IS Your Company! This is an easy book to read with fundamental statements on what is most important in being successful today in business and in your own career. Good reminders in a world where communication is quick and often without the human feeling of caring and understanding. In addition to being easy to read is is a great story! This book is a must for managers and supervisors working in a fast changing ...             The Momentum Effect: How to Ignite Exceptional Growth (Financial Times Series)24 reviews Jean-Claude Larreche Wharton School Publishing, 2008 Beyond the ordinary With so much being written about 'delighting customers', the 'customer experience', 'customer satisfaction' and the like it is great to read a book that really goes beyond the ordinary, to really dig into how organisations can really leave their competitors behind. And it's none of this; engage customers differently or deliver compelling offers, this book really takes it to the next ...             Become The Brand of Choice: Make Your Name a Powerful Brand and Earn Millions25 reviews Jason Hartman Hartman Media, 2002 Personal Magnetism Jason writes out in detail the 50 steps to personal magnetism that explains what attracts others to us, our product we offer, and what we stand for. I have read some of these concepts before, but Jason Hartman's "Become the Brand of Choice" puts all the powerful distinctions (50) together in one place in a simple and easily understood format. I would definitely recommend this book to other ...             The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It66 reviews John Gerzema, Edward Lebar Jossey-Bass, 2008 Overwhelmed as the co author of this book, I am overwhelmed by the positive reception this book has received from your customer thank you all the best Ed Lebar             Killer Web Content: Make the Sale, Deliver the Service, Build the Brand25 reviews Gerry McGovern A&C Black, 2007 Oh, so simple. Oh, so complicated. Oh, so absolutely worthwhile.... Gerry McGovern's "Killer Web Content" *seems* to be a primer about writing "killer content." And it is. He talks about simple ideas (e.g., "killer, not filler," or, on the Net, "in self-service mode, people go on gut instinct") in simple sentences, with lots of words in red so you get the idea. Then you put those ideas all together and think about them. And *then* you start looking at ...             Real You Incorporated: 8 Essentials for Women Entrepreneurs13 reviews Kaira Sturdivant Rouda Wiley, 2008 Empowering Life Lessons for Women Entrepreneurs "The key to having a rewarding business is having one that speaks to your inner strengths, bolsters your passions, and engages your heart." ~ pg. 7 If you have just started a business or want to redefine your business, reading this book will give you new ideas and help you to pursue a path to success. Throughout the book there are fun case studies to prove that success is possible and real. ...             Make a Name for Yourself: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success21 reviews Robin Fisher Roffer Broadway, 2000 Good For Guys Too I admit, this is the first personal branding book I got (the only one in the bookstore), but it's a great way to start learning about the philosophy. I don't think men should be put off by what's written on the cover, since Roffer's methods are pretty much applicable to anyone. Her writing is very learned, practical and authoritative, but her style is friendly and not unnecessarily ...             Gift of Pain, The15 reviews Paul Brand, Philip Yancey Zondervan, 1997 Paul Brand, the eloquent voice of hand surgery I am a hand therapist, an occupational therapist who specializes in hand and upper extremity conditions and injuries. Paul Brand was an amazing man, an inspiring teacher and writer. Of course Philip Yancey coauthored this book, but this is Brand's own voice. It reads much like his professional writing, with clear and vivid analogies to explain difficult concepts. I never had the privilege of ...             Fearfully & Wonderfully Made (Audio Pages)12 reviews Paul Brand, Philip Yancey, 1989 The World of Medicine Through Spiritual Eyes Note: This review refers to an additional book, "In His Image" by the same author that I consider a "companion" to this one. In both these books the authors take us into the world of medicine as seen through spiritual eyes. The parallels between our own bodies and the Body of Christ are fascinating to say the least. Read, for example, how when one area of our physical body is injured an urgent ...             Brand New Readers Blue Set12 reviews Various Candlewick, 2003 Great Beginnings! This series of books is the best I have found for beginning readers! Most other beginning readers are so DRY and BORING. At this stage, reading is hard work, and the Brand New Readers' stories all have clever endings that actually make it worth the child's time and effort to read! The pictures are bright and lively, and provide plenty of clues for tackling the simple words on each page. Just ...             Branded Customer Service: The New Competitive Edge12 reviews Janelle Barlow, Paul Stewart Berrett-Koehler Publishers, 2004 Four Words: Go Buy This Book! I have been working on a branded customer service project for a few years now, and was looking for some research or reference material when I came across this book - it was like I found my "tribe"! The authors do a brilliant job defining the concept of branded service, and offer great tools and ideas that you can use to start getting your organization "on-brand." It's easy and fun to read ...             Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth12 reviews Hunter Hastings, Jeff Saperstein Wharton School Publishing, 2007 Mega-brain marketing strategies When I was employed by a company that developed mapping software, the marketing strategy was to create a flyer or card and mail it out to every name on a large list. The list was purchased from another company and supposedly contained the names of people who had expressed some interest in products similar to ours. At times, more than one person at my company received a copy of that same material ...             Brand New : How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell19 reviews Nancy F. Koehn Harvard Business School Press, 2001 Learning from Branding History It's probably a result of less-than-fully applying myself during my college years, but I tend to pre-judge any book by an academic as boring. I'm glad that didn't stop me from reading Nancy Koehn's book, "Brand New: How Entrepreneurs Earned Consumers Trust From Wedgwood to Dell." Koehn is a professor at no less than the Harvard Business School. She is also an excellent writer, and she ...             Accidental Branding: How Ordinary People Build Extraordinary Brands15 reviews David Vinjamuri Wiley, 2008 Inspiring for Marketers and Entrepreneurs Once, I was reading Accidental Branding on the subway and two twenty-ish European women sitting by me paused to check out the book. "It's an interesting title," said the brunette. The next day I was at UPS and a 30-something mother entered with her three-year-old. She asked to see the book, as it turned out she had Thanksgiving dinner with the author. Later, I went to The Art of Shaving. ...             Big Brands Big Trouble: Lessons Learned the Hard Way12 reviews Jack Trout Wiley, 2002 Deliver a clear message-Perception is the most important! ¡§Big Brands Big trouble¡¨ is a very interesting and comprehensive book. This book explains several types of popular mistakes with different big brand cases, how to select a board of directors and how to be a good CEO. I think this book is suitable for anyone who is interested in Marketing or Branding because you could gain a lot of insight from it. After reading this book, you will understand ...              search for books accidental, annihilate, branddigital, branding, business, challenger, childhood, competition, competitive, consumers, entrepreneurs, essentials, exceptional, extraordinary, fearfully, financial, incorporated, innovation, insights, integrity, marketing, momentum, ordinary, performance, personal, powerful, revolutionize, strategy, wedgwood, wonderfully books:    Kindle - Amazon's New Wireless Reading Device This is the future of book reading. I have used it and love it! randomly chosen book: Dream Factory Deferred: Black Womanhood, History and Music Video leave a comment home  impressum - about us