books about: copywriter
The Copywriter's Cheat Sheet: 1500 Persuasive Words and Phrases for Writing Smart Copy That Sells
This massive list of 1500 persuasive words and phrases will help you energize your sales copy.
The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors
Rowman & Littlefield Publishers
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from ...
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
Robert W. Bly
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. ...
The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven ...
Copywriter's Crib Sheet - 40 Proven and Tested Copywriting Secrets You can use in Your Ads Today and See ...
MakeRight Publishing, 2011
If you want to double... even triple... the sales you make from your ads and sales letters, then this new book by top direct response copywriting Ben Settle will show you how. The book is called: The Copywriter's Crib Sheet And it contains over 40 chapters of quick, easy to implement copywriting tricks, tactics and techniques that can put more money in your pocket the FIRST time you use them. Here are some of the secrets you'll find ...
Think Like a Copywriter
This isn’t a book about following rules. This is a book about breaking them. You’ve seen enough copy over the course of your life to know what it looks like. All you need is the analytical framework to start putting your own words together. By thinking like a copywriter, you will learn to approach the task from a problem solving perspective — instead of following someone else’s method, you will develop an approach and style of your ...
The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells
The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general ...
The Successful Copywriter - How To Start A Successful Business As a Copywriter And Make Money From Home (Make ...
Discover How To Make Money From Home As A Copywriter Today only, get this Amazon bestseller for just $2.99. Regularly priced at $5.99 Copywriting is the act of writing text, more commonly known as “copy” in the world of advertising. The text or copy that you will write will serve as a means to make people want to buy the product/service that you are advertising. Copywriters can create print ads, scripts for commercials, web page ...
Copywriters Pricing Toolkit (Chris Notes)
Copywriters Pricing Toolkit: Grow your income by pricing right every time! Setting copywriting fees and rates can be difficult and many sales writers under-price and hurt themselves or over-price and lose the job. This short but densely packed eBook combines practical business formulas with industry insights to offer you a logical and informed process for arriving at prices and fees that are fair to you and your client. Chapters ...
Freelance Copywriter: Top 10 Ways to Get Your Copywriting Business Off the Ground
Creative Ways Publishing, 2013
Get your copywriting business going quickly and easily with this reality-based guide. Marcia Yudkin reveals the surprising launch methods used most often by her dozens of copywriting protégés over the years. Six of the top 10 methods can cost nothing at all, while the rest fit comfortably within a typical startup budget. For each method, she explains who it's most suited for, whether or not it costs anything and how her protégés or other ...
The Copywriter's Bible (Mastercraft Series)
How to be a copywriter and earn money from home
Learning Strategies, 2011
For a number of years I have earned my living – a very good living – working from home as a freelance copywriter. In this book I share all my secrets with you. Unlike so many books on the subject, it’s not a jumped-up list of ‘useful phrases’. It won’t tell you ‘how to make a million dollars overnight’. Instead it is a unique, detailed step-by-step guide to becoming a successful copywriter from scratch. You don’t even need a ...
The Chicago Manual of Style: For Authors, Editors and Copywriters
The University of Chicago press
University of Chicago Press
Writers Style Manual Grammar Check Guide- For English Majors and Wordsmith's this book is the magic spell put on an author's works. Here's your Charm- it weighs only 3lbs.
The Idea Writers: Copywriting in a New Media and Marketing Era
This book is a must read for any copywriter and anyone looking to understand the new realities of the brand creativity business. A memorable slogan has been the cornerstone of every great ad campaign. In the past, writing one great headline could launch a career. But today's advertising campaigns are interactive, multi-platform and ongoing, and the copywriter's canvas is vast. At any given time, a copywriter may be conceiving a video game, ...
23 Ways to Make More Money as a Freelance Copywriter (an Article)
The Successful Writer, 2011
As freelance copywriters, we all want to make more money, right? But how do we do that? This article gives 23 ways you can start making more money as a freelance copywriter almost instantly. You'll discover: -Why your attitude can mean the difference between success and failure in this business. -4 ways to establish yourself as an expert in your field. -How to get higher fees. -And much more!
John E. Matthews
John E. Matthews, LTD.
The Copywriter's Hall of Fame Presents: Over 500 of The Best-Converting Subject Lines...EVER!
Are You Spending Enough Time On Your Subject Line? David Ogilvy famously claimed that 5 times as many people read an ad's headline as read the body copy. Ogilvy was referring to print advertising, but his sage advice still applies today. We all read the headline first. Well, the subject lines in your email campaigns are your headlines. It's the most important copy in your message. It's the first thing your customers see and it HAS to ...
Copywriter: A Life of Making Ads and Other Mistakes
Hot House Press
A creative director of several ad agencies recounts hysterical and extraordinary stories of how business life and relationships used to be.
Succeed as an Ad Agency Copywriter: 50 Real World Tips
There are literally hundreds of books available that teach the actual craft of copywriting. This is NOT one of them. This unique and authoritative book is specifically designed to show the aspiring copywriter exactly how to land a job at a modern advertising agency and do all of the necessary things, day in and day out, to succeed in the role. Whether you’re a student preparing to enter the workforce or a professional seeking a career ...
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