books about: copywriter

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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
Luke Sullivan

Wiley, 2012

The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, ...


Ogilvy on Advertising
David Ogilvy

Vintage, 1985

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.


The Ultimate Sales Letter: Attract New Customers. Boost your Sales.
Dan S. Kennedy

Adams Media, 2011

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides: Completely updated text and examples Great ...


Color - Messages & Meanings: A PANTONE Color Resource
Leatrice Eiseman

Hand Books Press, 2006

There is no one in the business world that doubts the impact of colour. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of colour as a means of instant communication in order to make appropriate colour decisions. This guide explains the emotional response to colour and covers the latest guidelines for effective colour combinations including the integration of colour trends. With ...


The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from ...
Joseph Sugarman

Wiley, 2006

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.


Truth, Lies, and Advertising: The Art of Account Planning
Jon Steel

Wiley, 1998

"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel advocates an approach to consumer research that is based on simplicity, common sense, and creativity--an approach that gains access to consumers' hearts ...


Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas
Richard Bayan

McGraw-Hill, 2006

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need ...


The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
Robert W. Bly

Holt Paperbacks, 2006

The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. ...


Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures
Jason G. Miles

McGraw-Hill, 2013

Can you do "real" marketing on Instagram?   That was the question bestselling author Jason Miles wanted to answer. So he used his e-commerce company as a laboratory and he began to study what other successful marketers were doing.   While some marketers haven't even heard of Instagram there is a growing group of smart marketers using highly successful Instagram monetization strategies to grow revenue.   If you're not ...


The Boron Letters
Gary C. Halbert, Bond Halbert

CreateSpace Independent Publishing Platform, 2013

A series of letters by history’s greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond. Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world. The letters inside are written from a father to a son, in a loving way that goes far ...


Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Thomas O'Guinn, Chris Allen, ...

Cengage Learning, 2014

Place yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you'll see how good advertising is the ...


Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas
Edward Werz, Sally Germain

McGraw-Hill, 1998

"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your ...


50 Jobs Worse Than Yours
Justin Racz

Bloomsbury USA, 2004

You think your job is bad? Try being a Sherpa, a Saddam Hussein Double (now unemployed), or the person who operates the "It's a Small World" ride. Satirist Justin Racz has spanned the globe to find fifty jobs worse than yours, so we can all feel better about our own. Fully illustrated, featuring color photos of the undesirable and unfathomable, Fifty Jobs Worse Than Yours is guaranteed to make you grateful for the job you have and thankful for ...


The Well-Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less
Peter Bowerman

Fanove Publishing, 2009

FACT: Businesses Need Writers, and Will Pay Handsomely For Them... Attention: Aspiring writers, career-changers, at-home Moms, journalists, staff writers, recent college grads, 55+ or anyone else who loves to write, knows they're good at it, and wants to make a GOOD living at it. Here's your roadmap to hourly rates of $50-125+ and a writing lifestyle most can only dream of in the lucrative field of commercial freelancing - writing for companies ...


Ready, Fire, Aim: Zero to $100 Million in No Time Flat
Michael Masterson

Wiley, 2008

Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, ...


The Unpublished David Ogilvy
David Ogilvy

Profile Books, 2014

"Ogilvy is the creative force of modern advertising."— The New York Times First collected by his devoted family and colleagues as a seventy-fifth birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications—memos, letters, speeches, notes, and interviews—from the "Father of Advertising" and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than twenty-five years ...


Advertising: Concept and Copy (Third Edition)
George Felton

W. W. Norton & Company, 2013

The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. A classic text now in a new edition, George Felton’s Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads—from what to say to how to say it.  Part 1, Strategies , operates on ...


Don't Wear a Cowboy Hat Unless You are a Cowboy: And Other Grumblings from a Cranky Curmudgeon
Robert W. Bly

CreateSpace Independent Publishing Platform, 2013

Frank, opinionated, and - with 65,000 subscribers to his e-newsletter,  The Direct Response Letter  - Bob Bly dispenses advice, wisdom, and strategies on having a successful business and a happy life on a weekly basis. In this book are 75 of his most popular columns, including: The one critical element for success missing from the Law of Attraction. How to find your niche in life. Starting a new career or business - are you ever ...


Breakthrough Advertising
Eugene M. Schwartz

Bottom Line Books, 2004

The classic by Eugene Schwartz. Not a pdf file. The real thing.


The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making ...
Craig Simpson, Dan S. Kennedy

Entrepreneur Press, 2014

Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and ...



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