books about: copywriter
 
 



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The Ultimate Sales Letter: Attract New Customers. Boost your Sales.
Dan S. Kennedy

Adams Media, 2011

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides: Completely updated text and examples Great ...
  
  











  



  
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
Robert W. Bly

Holt Paperbacks, 2006

The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. ...
  
  











  



  
Ready, Fire, Aim: Zero to $100 Million in No Time Flat
Michael Masterson

Wiley, 2008

Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, ...
  
  











  



  
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
Luke Sullivan

Wiley, 2012

The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, ...
  
  











  



  
The Boron Letters
Gary C. Halbert, Bond Halbert

CreateSpace Independent Publishing Platform, 2013

A series of letters by history’s greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond. Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world. The letters inside are written from a father to a son, in a loving way that goes far ...
  
  











  



  
Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas
Richard Bayan

McGraw-Hill, 2006

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need ...
  
  











  



  
Advertising and Integrated Brand Promotion
Thomas O'Guinn, Chris Allen, ...

Cengage Learning, 2011

O'Guinn/Allen/Semenik's ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E places the reader in the midst of today's fast-paced, exhilarating world of advertising -- demonstrating how good advertising is the result of hard work and careful planning. The authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on, real applications. A leader for its emphasis on ...
  
  











  



  
Truth, Lies, and Advertising: The Art of Account Planning
Jon Steel

Wiley, 1998

"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel advocates an approach to consumer research that is based on simplicity, common sense, and creativity--an approach that gains access to consumers' hearts ...
  
  











  



  
Ogilvy on Advertising
David Ogilvy

Vintage, 1985

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.
  
  











  



  
Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures
Jason G. Miles

McGraw-Hill, 2013

Can you do "real" marketing on Instagram?   That was the question bestselling author Jason Miles wanted to answer. So he used his e-commerce company as a laboratory and he began to study what other successful marketers were doing.   While some marketers haven't even heard of Instagram there is a growing group of smart marketers using highly successful Instagram monetization strategies to grow revenue.   If you're not ...
  
  











  



  
Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More
David Garfinkel

Morgan James Publishing, 2006

IN MARKETING What is the main difference between ""pathetic"" and ""profitable?"" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket. Whether it's for your. .Web site .Yellow Pages ad .Sales Letter .Postcard .Marketing brochures .Newspaper or magazine ad .. the right advertising headline will attract, persuade and retain your ...
  
  











  



  
Breakthrough Advertising
Eugene M. Schwartz

Bottom Line Books, 2004

The classic by Eugene Schwartz. Not a pdf file. The real thing.
  
  











  



  
Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Thomas O'Guinn, Chris Allen, ...

Cengage Learning, 2014

Place yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you'll see how good advertising is the ...
  
  











  



  
Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas
Edward Werz, Sally Germain

McGraw-Hill, 1998

"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your ...
  
  











  



  
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from ...
Joseph Sugarman

Wiley, 2006

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
  
  











  



  
V-Oh!: Tips, Tricks, Tools and Techniques to Start and Sustain Your Voiceover Career
Marc Cashman

Cashman Commercials, 2014

V-Oh! Reveals hundreds of practical and insightful tools that any voice actor-- from newbie to seasoned pro-- can use to give them an advantage in the competitive world of voiceover. Award-winning producer Marc Cashman takes his 35 years of experience in V-O production and examines it from different perspectives, offering new angles on mastering necessary skills, dealing with the business side of the industry, and showcasing realistic ways of ...
  
  











  



  
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and ...
Maria Veloso

AMACOM, 2013

With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of "Web Copy That Sells" gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: use ...
  
  











  



  
Advertising Creative: Strategy, Copy, and Design
Thomas (Tom) B. Altstiel, Jean M. Grow

SAGE Publications, Inc, 2012

Written in an accessible style, Advertising Creative has become a key resource on the most recent trends of strategy, concepts, design, and integration of media and technology. The Third Edition gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Drawing on their own personal experience as award-winning experts in the ...
  
  











  



  
The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making ...
Craig Simpson, Dan S. Kennedy

Entrepreneur Press, 2014

Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and ...
  
  











  



  
The Well-Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less
Peter Bowerman

Fanove Publishing, 2009

FACT: Businesses Need Writers, and Will Pay Handsomely For Them... Attention: Aspiring writers, career-changers, at-home Moms, journalists, staff writers, recent college grads, 55+ or anyone else who loves to write, knows they're good at it, and wants to make a GOOD living at it. Here's your roadmap to hourly rates of $50-125+ and a writing lifestyle most can only dream of in the lucrative field of commercial freelancing - writing for companies ...
  
  











  








   



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