books about: copywriter
The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making ...
Dan S. Kennedy
Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners authors Simpson and ...
The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
Robert W. Bly
The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. ...
Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas
More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need ...
Copywriting For The Rest Of Us (Marketing For The Rest Of Us)
TOLD YOU SO PUBLISHING, 2014
PLEASE NOTE: You DON'T need a Kindle to buy this. Available for immediate reading with your Amazon virtual cloud reader. A Book That Actually Teaches You How To Write Sales Letters? Words sell. Knowing how to string together sentences that will have your prospects begging to buy your product or service isn't just a skill reserved for the highly trained copy "gurus" - YOU CAN WRITE COPY TOO! In this, the second book in the ...
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, ...
The Ultimate Sales Letter: Attract New Customers. Boost your Sales.
Dan S. Kennedy
Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides: Completely updated text and examples Great ...
Copywriting: Learn the Secrets to Writing Words that Sell (The Art of Writing)
Anorak Publishing, 2014
Copywriting when done well is pure art much in the same way as a great picture or painting; it pulls on the emotional strings that dictate our buying habits. Whenever I write I try to keep in this in mind. But more importantly I realise that my words won’t even be read if I haven’t considered several crucial factors. Audience - Who is my target audience? Who is going to be reading what I write? Why are they reading what I write? ...
The Copywriter's Cheat Sheet: 1500 Persuasive Words and Phrases for Writing Smart Copy That Sells
This massive list of 1500 persuasive words and phrases will help you energize your sales copy.
The Well-Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less
FACT: Businesses Need Writers, and Will Pay Handsomely For Them... Attention: Aspiring writers, career-changers, at-home Moms, journalists, staff writers, recent college grads, 55+ or anyone else who loves to write, knows they're good at it, and wants to make a GOOD living at it. Here's your roadmap to hourly rates of $50-125+ and a writing lifestyle most can only dream of in the lucrative field of commercial freelancing - writing for companies ...
Ogilvy on Advertising
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.
Copywriting Wizardry: Learn How to Write Spellbinding Headlines (Art of Writing)
Anorak Publishing, 2014
Copywriting Wizardry: Learn How to write Spellbinding Headlines Whether you are writing a blog post, an advert, a newsletter or a book, without a doubt the headline is the most important thing outside of the actual content . What you do with your content is out of the scope of this book, but if you haven't got it, the first book in the Art of Writing series, ' Copywriting: Learn the Secrets to Words that Sell ' is a good place to start. ...
Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas
"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your ...
GENIUS: How So-Called "Bad Ads" Are Beating The Pants Off Madison Avenue: An award-winning copywriter exposes ...
You dismiss them as jejune and amateur. Pity. Because these "bad ads" have an inherent genius that's beating the pants off Madison Avenue. Award-winning advertising copywriter H. E. Ortox takes you step-by-step through the real life yellow page, print ads, classified ads, product packaging, TV spots, and company logos that are heralding a new Golden Age in American marketing.
Copywriting: Successful Writing for Design, Advertising and Marketing
Laurence King Publishing
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.
Truth, Lies, and Advertising: The Art of Account Planning
"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel advocates an approach to consumer research that is based on simplicity, common sense, and creativity--an approach that gains access to consumers' hearts ...
Color - Messages & Meanings: A PANTONE Color Resource
Hand Books Press
There is no one in the business world that doubts the impact of colour. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of colour as a means of instant communication in order to make appropriate colour decisions. This guide explains the emotional response to colour and covers the latest guidelines for effective colour combinations including the integration of colour trends. With ...
Ready, Fire, Aim: Zero to $100 Million in No Time Flat
Whether you’re thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, ...
Copywriter's Crib Sheet - 40 Proven and Tested Copywriting Secrets You can use in Your Ads Today and See ...
MakeRight Publishing, 2011
If you want to double... even triple... the sales you make from your ads and sales letters, then this new book by top direct response copywriting Ben Settle will show you how. The book is called: The Copywriter's Crib Sheet And it contains over 40 chapters of quick, easy to implement copywriting tricks, tactics and techniques that can put more money in your pocket the FIRST time you use them. Here are some of the secrets you'll find ...
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from ...
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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