books about: copywriter
The Well-Fed Writer: Back for Seconds: A Second Helping of "How-To" for Any Writer Dreaming of Great Bucks ...
The Well-Fed Writer: Back For Seconds (Fanove, October 2004) In 2000, Atlanta-based freelance commercial writer Peter Bowerman released "The Well-Fed Writer: Financial Self-Sufficiency As a Freelance Writer in Six Months or Less," a detailed how-to for starting, building and managing a lucrative commercial freelancing business: writing for corporations and creative entities and for $50-125+ an hour. The book became an award-winning, ...
The Entrepreneur's Guide To Getting Your Shit Together
CreateSpace Independent Publishing Platform
As soon as the Web became viable for entrepreneur marketers in the early 2000’s, John Carlton surfaced as the go-to teacher for writing everything required to find prospects and persuade them to become eager customers… … as well as being The Dude for solving almost any biz problem holding things up. For decades, he was a notoriously-successful freelance direct-response copywriter with a global reputation for creating ads that brought home ...
Write Words That Sell - Think Like a Genius Marketing Copywriter [Instructional Video & Book - Copywriting, ...
Everyday Genius Institute
Everyday Genius Institute
Write Words That Sell. Imagine writing a piece of copy that rivets your reader's eyes to the page. Writing that is so clear and concise and effective that your reader can't resist reading all of it. And writing that gets your reader to remember - and act on - what they've read. With this writing strategy, you'll begin to write letters, ads, emails, brochures and web copy that few can resist. You will be able to create compelling writing. You ...
Copywriting Business (Start & Run ...)
- Learn the secrets of freelance copywriting - Earn top income working from home - Put your creativity to use
Reboot Your Career:27 Ways to Reinvent Yourself in the Workplace (If You Still Have a Job!)
Peter J. Fogel
Frederick Fell Publishers Inc
Do You Want More Exciting Career Opportunities? Are You A Boss Who Want to Find Your Company's Next Start of Superstar? Do You Want to Stand Out and Be Recognized for Your Talents by Your Peers and Management? Peter Fogel will show you how to reinvent yourself and unleash your "Inner Entrepreneur" so you can quickly attract challenges that are more meaningful, be in demand, and yes -- make more money at your job! ...
Copywriters Pricing Toolkit (Chris Notes)
Copywriters Pricing Toolkit: Grow your income by pricing right every time! Setting copywriting fees and rates can be difficult and many sales writers under-price and hurt themselves or over-price and lose the job. This short but densely packed eBook combines practical business formulas with industry insights to offer you a logical and informed process for arriving at prices and fees that are fair to you and your client. Chapters ...
101 Contrarian Ideas About Advertising
The curious world of advertising is revealed in 101 delicious bite-size pieces that will have you nodding your head and laughing out loud. From the author of the popular blog, "The Ad Contrarian."
Copywriting For The Rest Of Us (Marketing For The Rest Of Us)
TOLD YOU SO PUBLISHING, 2013
Words sell. Knowing how to string together sentences that will have your prospecting begging to buy your product or service isn't just a skill reserved for the highly trained copy "gurus" - YOU CAN WRITE COPY TOO! In this, the second book in the Marketing For The Rest Of Series, you will be taken through a step-by-step process on how to craft your very own high converting sales page without the need of hiring an expensive copywriter. ...
The Copyeditor's Handbook: A Guide for Book Publishing and Corporate Communications
University of California Press
The Copyeditor's Handbook is a lively, practical manual for newcomers to publishing and for experienced editors who want to fine-tune their skills or broaden their understanding of the craft. This book may be used for self-instruction or as a textbook in copyediting classes. The exercises are accompanied by answer keys and detailed line-by-line explanations. The third edition features • Updates reflecting the 16th edition of The Chicago ...
The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors
Rowman & Littlefield Publishers, 2009
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
Complete Idiot's Guide to Direct Marketing
Robert W. Bly
The Complete Idiot's GuideA (R) to Direct Marketing provides succinct, authoritative coverage on all aspects of direct marketing, including: the fundamentals-planning, copy, design, lists, offers, and production; the guidelines-using specific formats and media; specific tips-on the most common applications of direct marketing, including subscriptions, lead generating, and mail order; and how to measure results--how to conduct statistically valid ...
Breaking in: Over 100 Advertising Insiders Reveal How to Build a Portfolio That Will Get You Hired
Tuk Tuk Press
BREAKING IN helps you build the portfolio you need to get the job you want. With advice from over 100 creative leaders, BREAKING IN gives you an unfair advantage over the rest. • Get specific advice from the exact people you want to work for • Learn what Creative Directors are looking for in your portfolio • Avoid the common traps that most portfolios fall into BREAKING IN contains interviews with: Dan Wieden, Founder & CEO, ...
Box Bottle Bag: The World's Best Package Designs from TheDieline.com
Take a look at the very best in packaging design Every day Andrew Gibbs seeks out and discovers the very best in packaging design for his influential blog, TheDieline.com. Here, he has collected the cream of the crop—plus some additional brand-new projects—in all their full-color glory. The look, feel and concept of a package is crucial to its sales success, and Box Bottle Bag contains more than 140 projects that have succeeded on many ...
Great Leads: The Six Easiest Ways to Start Any Sales Message
American Writers & Artists, Inc., 2011
Marketing research shows that 80% of an ad’s or sales letter’s success comes from the headline and lead. Every marketer worth the name can tell you how important the headline is. But far too many of those same marketers ignore the critical importance of the lead. In Great Leads: The Six Easiest Ways to Start Any Sales Message marketing genius Michael Masterson and master copywriter John Forde break through that ignorance to provide a clear, ...
Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project
Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you're slogging through theory or buzzwords, there's no denying content strategy is coming of age. But what's in it for you? And if you're not a content strategist, why should you care? Because even if content strategy isn't your job, content's probably your problem--and probably more than you think. You ...
When Search Meets Web Usability
This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information ...
Eugene M. Schwartz
Bottom Line Books
BREAKTHROUGH ADVERTISING BY EUGENE M. SCHWARTZ BUNDLE INCLUDES THREE ORIGINAL ITEMS (not pdf) 1. Hardcover printed in 2004 2. Softback printed in 2004 - Breakthrough Advertising - The Graduate Edition 3. VHS - Eugene Schwartz Live! still in original publisher wrapping ALL THREE ITEMS ARE IN NEW MINT CONDITION. Martin Edelston, Boardroom's CEO, has noted "The book was recently selling online for $900 (used). Breakthrough Advertising by ...
The Copywriter's Bible (Mastercraft Series)
Before You Quit Writing, Read This!: 23 Stories & Strategies to Keep You Writing
The Literati Writers
Dave Ursillo Jr.
CreateSpace Independent Publishing Platform
Before You Quit Writing, Read This! is the bible upon your nightstand. It is the coaster under your mug of morning coffee. This book is an invocation to keep writing—every single day and night, and in spite of your doubts, your worries, the circumstances, and every ounce of adversity you’ll ever face. Before You Quit Writing, Read This! exists to keep you writing. A collection of 23 stories and strategies from writers like you, Before ...
search for books
Kindle - Amazon's New Wireless Reading Device
This is the future of book reading. I have used it and love it!
tools & hardware:
O'Keeffe's Working Hands Cream, 3.4 oz.
impressum - about us