books about: copywriter
 
 



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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Thomas O'Guinn, Chris Allen, ...

Cengage Learning, 2014

Place yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you'll see how good advertising is the ...
  
  











  



  
The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy
Margo Berman

Wiley-Blackwell, 2012

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter's Toolkit book will sharpen your copywriting skills whatever your level. * Introduces essential conceptual strategies and key writing techniques for result-driven copy* ...
  
  











  



  
Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas
Richard Bayan

McGraw-Hill, 2006

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need ...
  
  











  



  
Advertising: Concept and Copy (Third Edition)
George Felton

W. W. Norton & Company, 2013

The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. A classic text now in a new edition, George Felton’s Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads—from what to say to how to say it.  Part 1, Strategies , operates on ...
  
  











  



  
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
Luke Sullivan

Wiley, 2012

The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and ...
  
  











  



  
Advertising and Integrated Brand Promotion
Thomas O'Guinn, Chris Allen, ...

Cengage Learning, 2011

O'Guinn/Allen/Semenik's ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E places the reader in the midst of today's fast-paced, exhilarating world of advertising -- demonstrating how good advertising is the result of hard work and careful planning. The authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on, real applications. A leader for its emphasis on ...
  
  











  



  
Truth, Lies, and Advertising: The Art of Account Planning
Jon Steel

Wiley, 1998

"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel advocates an approach to consumer research that is based on simplicity, common sense, and creativity--an approach that gains access to consumers' hearts ...
  
  











  



  
Copywriting for the Electronic Media: A Practical Guide
Milan D. Meeske

Cengage Learning, 2008

COPYWRITING FOR THE ELECTRONIC MEDIA, A PRACTICAL GUIDE, Sixth Edition, prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you refresh these essential skills. Numerous scripts, storyboards, PSAs, and promotional spots present key ...
  
  











  



  
Ogilvy on Advertising
David Ogilvy

Vintage, 1985

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.
  
  











  



  
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
Robert W. Bly

Holt Paperbacks, 2006

The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. ...
  
  











  



  
Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures
Jason G. Miles

McGraw-Hill, 2013

Can you do "real" marketing on Instagram?   That was the question bestselling author Jason Miles wanted to answer. So he used his e-commerce company as a laboratory and he began to study what other successful marketers were doing.   While some marketers haven't even heard of Instagram there is a growing group of smart marketers using highly successful Instagram monetization strategies to grow revenue.   If you're not ...
  
  











  



  
The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making ...
Craig Simpson, Dan S. Kennedy

Entrepreneur Press, 2014

Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and ...
  
  











  



  
The Ultimate Sales Letter: Attract New Customers. Boost your Sales.
Dan S. Kennedy

Adams Media, 2011

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides: Completely updated text and examples Great ...
  
  











  



  
Soap, Sex, and Cigarettes: A Cultural History of American Advertising
Juliann Sivulka

Cengage Learning, 2011

SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. ...
  
  











  



  
Ready, Fire, Aim: Zero to $100 Million in No Time Flat
Michael Masterson

Wiley, 2008

Whether you're thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, ...
  
  











  



  
The Chicago Manual of Style
University of Chicago Press Staff

University of Chicago Press, 2003

In the 1890s, a proofreader at the University of Chicago Press prepared a single sheet of typographic fundamentals intended as a guide for the University community. That sheet grew into a pamphlet, and the pamphlet grew into a book--the first edition of the Manual of Style , published in 1906. Now in its fifteenth edition, The Chicago Manual of Style --the essential reference for authors, editors, proofreaders, indexers, copywriters, ...
  
  











  



  
Color - Messages & Meanings: A PANTONE Color Resource
Leatrice Eiseman

Hand Books Press, 2006

There is no one in the business world that doubts the impact of colour. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of colour as a means of instant communication in order to make appropriate colour decisions. This guide explains the emotional response to colour and covers the latest guidelines for effective colour combinations including the integration of colour trends. With ...
  
  











  



  
The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Thomas Frank

University Of Chicago Press, 1998

While the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremarked. In this fascinating and revealing study, Thomas Frank shows how the youthful revolutionaries were joined-and even anticipated -by such unlikely allies as the advertising industry and the men's clothing business." [Thomas Frank ...
  
  











  



  
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from ...
Joseph Sugarman

Wiley, 2006

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
  
  











  



  
Graphic Design Solutions
Robin Landa

Cengage Learning, 2010

This best-selling text remains the most comprehensive how-to reference on graphic design and advertising for print and interactive media, intended to serve as a foundation for a graphic design and advertising design education. Theory and applications are stressed with an instructive approach. Known for its thorough treatment of theory and major graphic design applications, this text concentrates on the integration of design principles and ...
  
  











  








   



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