books about: copywriter

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Copywriter's Crib Sheet - 40 Proven and Tested Copywriting Secrets You can use in Your Ads Today and See ...

MakeRight Publishing, 2011

If you want to double... even triple... the sales you make from your ads and sales letters, then this new book by top direct response copywriting Ben Settle will show you how. The book is called: The Copywriter's Crib Sheet And it contains over 40 chapters of quick, easy to implement copywriting tricks, tactics and techniques that can put more money in your pocket the FIRST time you use them. Here are some of the secrets you'll find ...


The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy
Margo Berman

Wiley-Blackwell, 2012

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven ...


The Copywriter's Cheat Sheet: 1500 Persuasive Words and Phrases for Writing Smart Copy That Sells, 2013

This massive list of 1500 persuasive words and phrases will help you energize your sales copy.


Copywriters Pricing Toolkit (Chris Notes), 2013

Copywriters Pricing Toolkit: Grow your income by pricing right every time! Setting copywriting fees and rates can be difficult and many sales writers under-price and hurt themselves or over-price and lose the job. This short but densely packed eBook combines practical business formulas with industry insights to offer you a logical and informed process for arriving at prices and fees that are fair to you and your client. Chapters ...


The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from ...
Joseph Sugarman

Wiley, 2006

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.


The Rookie Copywriter's Survival Guide: How To Make Six Figures With Little Or No Copywriting Experience... ...

Doberman Dan, 2014

Yes, you really can make six figures (or more!) with little or no copywriting experience... and without chasing after clients! In The Rookie Copywriter’s Survival Guide, master copywriter and serial entrepreneur Doberman Dan, shows how anybody with just mediocre... or even NO copywriting skills... can make a LOT of money in a very short period of time. This isn’t the typical “pay your dues and work for peanuts” advice often given ...


Copywriting For The Rest Of Us (Marketing For The Rest Of Us)


PLEASE NOTE: You DON'T need a Kindle to buy this. Available for immediate reading with your Amazon virtual cloud reader. A Book That Actually Teaches You How To Write Sales Letters? Words sell. Knowing how to string together sentences that will have your prospects begging to buy your product or service isn't just a skill reserved for the highly trained copy "gurus" - YOU CAN WRITE COPY TOO! In this, the second book in the ...


Web Copywriting: Build Your Career From Scratch To Success

Rich Blogger Publishing, 2013

Web Copywriting: Build Your Career From Scratch To Success is a book that will sure fire kick start, improve and develop your career as a web copywriter. In this book, you will learn the latest trends and trade secrets by the best web copywriters online. Considering the demand for written content, here is when the role of a copywriter comes into picture. In this e-book, we will show you how to earn money from the World Wide Web by making ...


The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
Robert W. Bly

Holt Paperbacks, 2006

The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. ...


Make Money: The Successful Copywriter 2014 - How To Start A Successful Business As a Copywriter And Make ..., 2014

Discover How To Make Money From Home As A Copywriter Today only, get this Amazon bestseller for just $2.99. Regularly priced at $5.99 Copywriting is the act of writing text, more commonly known as “copy” in the world of advertising. The text or copy that you will write will serve as a means to make people want to buy the product/service that you are advertising. Copywriters can create print ads, scripts for commercials, web page ...


The Online Copywriter's Handbook : Everything You Need to Know to Write Electronic Copy That Sells
Robert Bly

McGraw-Hill, 2003

The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general ...


The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors
Margo Berman, Robyn Blakeman

Rowman & Littlefield Publishers, 2009

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.


Secrets of a Freelance Writer: How to Make $100,000 a Year or More
Robert W. Bly

Holt Paperbacks, 2006

The definitive guide to becoming a successful freelance writer, now in an updated and expanded third edition Secrets of a Freelance Writer has long been the authoritative guide to making big money as a commercial freelance writer.  In this new edition, you'll find out how to make $100,000 a year--or much more--writing ads, annual reports, brochures, catalogs, newsletters, direct mail, Web pages, CD-ROMs, press releases, and other projects ...


Think Like a Copywriter, 2012

This isn’t a book about following rules. This is a book about breaking them. You’ve seen enough copy over the course of your life to know what it looks like. All you need is the analytical framework to start putting your own words together. By thinking like a copywriter, you will learn to approach the task from a problem solving perspective — instead of following someone else’s method, you will develop an approach and style of your ...


Getting and Keeping Great Copywriting Clients - How to Generate Leads, Close Sales, and Pay Your Bills to ..., 2013

Your first goal in getting started in your freelance business is to get clients. I've struggled with this early on in my career as a freelance copywriter, and I wrote this book to give you the best tips and advice to help you build your business. I've put over 10 years of copywriting, freelance, and business development experience in this book to help you succeed. The information in this book will empower you to make the right choices in your ...


The Copywriter's Bible (Mastercraft Series)

RotoVision, 2000


Ogilvy on Advertising
David Ogilvy

Vintage, 1985

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.


Copywriter: A Life of Making Ads and Other Mistakes
Ray Welch

Hot House Press, 2003

A creative director of several ad agencies recounts hysterical and extraordinary stories of how business life and relationships used to be.


The Copywriter's Hall of Fame Presents: Over 500 of The Best-Converting Subject Lines...EVER!, 2013

Are You Spending Enough Time On Your Subject Line? David Ogilvy famously claimed that 5 times as many people read an ad's headline as read the body copy. Ogilvy was referring to print advertising, but his sage advice still applies today. We all read the headline first. Well, the subject lines in your email campaigns are your headlines. It's the most important copy in your message. It's the first thing your customers see and it HAS to ...


That's Our New Ad Campaign...?: A Handy Guide for Ceos, Presidents, Ad Managers, Account Executives, Art ...
Dick Wasserman

Lexington Books, 1991

A review of advertising in America, which argues that most advertising is terrible, the reason being that those frequently in a position to approve campaigns simply have no basis for their decisions other than untrained, subjective opinion.



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