books about: copywriter

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Copywriters Pricing Toolkit (Chris Notes), 2013

Copywriters Pricing Toolkit: Grow your income by pricing right every time! Setting copywriting fees and rates can be difficult and many sales writers under-price and hurt themselves or over-price and lose the job. This short but densely packed eBook combines practical business formulas with industry insights to offer you a logical and informed process for arriving at prices and fees that are fair to you and your client. Chapters ...


The Copywriter's Toolkit: The Complete Guide to Strategic Advertising Copy
Margo Berman

Wiley-Blackwell, 2012

Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven ...


The Copywriter's Cheat Sheet: 1500 Persuasive Words and Phrases for Writing Smart Copy That Sells, 2013

This massive list of 1500 persuasive words and phrases will help you energize your sales copy.


Copywriter's Crib Sheet - 40 Proven and Tested Copywriting Secrets You can use in Your Ads Today and See ...

MakeRight Publishing, 2011

If you want to double... even triple... the sales you make from your ads and sales letters, then this new book by top direct response copywriting Ben Settle will show you how. The book is called: The Copywriter's Crib Sheet And it contains over 40 chapters of quick, easy to implement copywriting tricks, tactics and techniques that can put more money in your pocket the FIRST time you use them. Here are some of the secrets you'll find ...


The Successful Copywriter 2014 - How To Start A Successful Business As a Copywriter And Make Money From Home, 2014

Discover How To Make Money From Home As A Copywriter Today only, get this Amazon bestseller for just $2.99. Regularly priced at $5.99 Copywriting is the act of writing text, more commonly known as “copy” in the world of advertising. The text or copy that you will write will serve as a means to make people want to buy the product/service that you are advertising. Copywriters can create print ads, scripts for commercials, web page ...


Copywriting For The Rest Of Us (Marketing For The Rest Of Us Book 2)


PLEASE NOTE: You DON'T need a Kindle to buy this. Available for immediate reading with your Amazon virtual cloud reader. A Book That Actually Teaches You How To Write Sales Letters? Words sell. Knowing how to string together sentences that will have your prospects begging to buy your product or service isn't just a skill reserved for the highly trained copy "gurus" - YOU CAN WRITE COPY TOO! In this, the second book in the ...


The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
Robert W. Bly

Holt Paperbacks, 2006

The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. ...


Copywriters Strategy Secrets Blackbook: How You Can Use These 7 Important Parts To Your Advantage To Make ..., 2014

Copywriter, Copywriting, Direct Marketing, Marketing, Advertising, Making Money, Ad Copy, Copywriter's Teaching, Copywriting Made Easy, Learn Copywriting, Copywriting Success, From the Author of Copywriting Secrets Blackbook and Copywriting Overnight, M. T. Irvin, Michael T. Irvin


The Rookie Copywriter's Survival Guide: How To Make Six Figures With Little Or No Copywriting Experience... ...

Doberman Dan, 2014

Yes, you really can make six figures (or more!) with little or no copywriting experience... and without chasing after clients! In The Rookie Copywriter’s Survival Guide, master copywriter and serial entrepreneur Doberman Dan, shows how anybody with just mediocre... or even NO copywriting skills... can make a LOT of money in a very short period of time. This isn’t the typical “pay your dues and work for peanuts” advice often given ...


Copywriting Overnight: DoubleYour.Biz How To Become A Successful Copywriter In As Little As 24 Hours, ...

DoubleYour.Biz, 2014

DoubleYour.Biz How To Become A Successful Copywriter In As Little As 24 Hours


Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
Robert W. Bly

Dodd Mead, 1985


How to Start Freelance Copywriting Business, Presented by The Copywriter's Crucible: The Secrets to Finding ...

The Copywriter's Crucible, 2014

Do you dream of being a freelance copywriter? Of being your own boss? Working from home and earning a good salary to write promotional material for businesses? Sounds like a wonderful way to make a living, doesn't it. The only problem is you've all sorts of challenges to overcome if you're going to be successful First, you need some copywriting skills. This means forgetting everything you were taught at school. Instead, you have to ...


Copywriting Secrets Blackbook: Use The Most Closely Guarded Advertising Secrets To Sell Anything That Every ..., 2014

How To Use Techniques, Tips, And Secrets Extracted and Unearthed To Sell Anything Including Your Own Personal Image How To Use The Most Closely Guarded Advertising Secrets To Sell Anything That Every Copywriter Should Know Including Your Own Image 1000's Sold - Copy Writer or Copywriter - Ad Copy or Direct Response


Copywriter: A Life of Making Ads and Other Mistakes
Ray Welch

Hot House Press, 2003

A creative director of several ad agencies recounts hysterical and extraordinary stories of how business life and relationships used to be.


The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells 3rd (third) Edition ...

Holt Paperbacks, 0010


7 Proven Profit Triggers for Email Copywriters, 2012

Over the past 10 years, I've sent out more than 100 million emails for my clients that have generated millions of dollars. In this special report, I'll share with you the exact same profit triggers that I've used with great success that you can use to improve your online success. You'll discover... • How to create the right sales appeal. Before you write one word, you must discover the RIGHT APPEAL that will pique your customers' interest. ...


The Copywriter's Hall of Fame Presents: Over 500 of The Best-Converting Subject Lines...EVER!, 2013

Are You Spending Enough Time On Your Subject Line? David Ogilvy famously claimed that 5 times as many people read an ad's headline as read the body copy. Ogilvy was referring to print advertising, but his sage advice still applies today. We all read the headline first. Well, the subject lines in your email campaigns are your headlines. It's the most important copy in your message. It's the first thing your customers see and it HAS to ...


Think Like a Copywriter, 2012

This isn’t a book about following rules. This is a book about breaking them. You’ve seen enough copy over the course of your life to know what it looks like. All you need is the analytical framework to start putting your own words together. By thinking like a copywriter, you will learn to approach the task from a problem solving perspective — instead of following someone else’s method, you will develop an approach and style of your ...


The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from ...
Joseph Sugarman

Wiley, 2006

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.


The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors
Margo Berman, Robyn Blakeman

Rowman & Littlefield Publishers, 2009

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.



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