books about: customers     books:       Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and ...25 reviews Marc Benioff, Carlye Adler Jossey-Bass, 2009 Arjun Gupta, TeleSoft Partners Behind The Cloud is one of the best books I have read on building and scaling a company from scratch. As a venture capitalist, I will be giving a copy of Behind The Cloud to all my company founders and CEOs!             Raving Fans: A Revolutionary Approach To Customer Service136 reviews Ken Blanchard, Sheldon Bowles William Morrow, 1993 One of the best little books on Customer Service 'Raving Fans: A Revolutionary Approach to Customer Service' is a book that I discovered referenced in several other books that I've been reading. In each other book, little was said other than a quote here or there. But noticing the book's presence, I purchased it and am glad I did. The book is written like a goofy fairy-tale--but you understand the gimmick and it helps you read the book ...             Where Are the Customers' Yachts: or A Good Hard Look at Wall Street (Wiley Investment Classics)33 reviews Fred Schwed Wiley, 2006 Great classic What a funny book describing to readers the way Wall Street and its customers behave, think, and act. Even thought it was written in 1940, I still found it relevant today because people never change as far as temptation, fear, and greed are concerned. This book really shows true reality of stock market investing. Customers are excited about the possible riches investing can generate and Wall ...             Little Red Book of Selling: 12.5 Principles of Sales Greatness126 reviews Jeffrey Gitomer Bard Press, 2004 Sell THIS! Do not read this book if you are a sales person with thin skin... but then again, if you have thin skin WHY are you in sales?! ;-) Jeffrey Gitomer does not waste time on niceties (hence the word "little" in the title). Instead he uses his tongue-in-cheek humor to illustrate key ways that one can become a great sales person WITHOUT silly tricks or useless positive affirmations. I recommend this ...             The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business ...176 reviews Clayton M. Christensen Harper Paperbacks, 2003 food for thought book was recommended to me from a credible source. though I haven't read it yet, it looks like it will be a good one.             Web Analytics: An Hour a Day69 reviews Avinash Kaushik Sybex, 2007 The Holy Grail for any Web Analytics Junkie I've been promising this book review of "Web Analytics: An Hour a Day" by Avinash Kaushik for near six months and it has taken every week of six months to finally make it all the way through this book. I've spoken many times about Avinash and his wonderful blog "Occam's Razor" which this book being the pinnacle piece of the writings on that blog. Avinash is an analytical genus and the knowledge ...             Social Media Marketing: An Hour a Day32 reviews Dave Evans Sybex, 2008 Very Good Foundation Social Media Marketing provides background in marketing and how social networking fits into the overall scheme of a marketing plan. It provides very good context in which to understand most of the online techniques and resources. What I like is the linkage to practical daily activities and exercises to enable someone like myself with minimal marketing experience the ability to jump-in and ...             Fish! A Remarkable Way to Boost Morale and Improve Results239 reviews Stephen C. Lundin, Harry Paul, ... Hyperion, 2000 Great book! This is a great book for those who are not happy at their workplace, or for managers who want to coach their staff members.             Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)54 reviews Brian Halligan, Dharmesh Shah Wiley, 2009 SEO for the rest of us, including those who thought they knew this stuff Given what I do - consult with startups, author books about startups and social media - I smugly assumed Inbound Marketing wouldn't contain anything I didn't already know. Wrong! Shah and Halligan do an extremely good and approachable job of laying out the new realities for business in regards to marketing and breaking those realities down into specific, doable advice. A couple of examples: ...             Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity21 reviews Avinash Kaushik Sybex, 2009 Avinash does it again, a new prerequisite for online marketing Avinash really is the definitive fresh voice of the internet economy. Rather than say what makes this book such a necessity for your online marketing efforts, I'll sum up my reasons for why you can't go without this book: 1. Buy the book because your website sucks. You may not know how, you may not know why, but it does, and you're alienating visitors as you consider the purchase of this ...             Design Thinking: Integrating Innovation, Customer Experience, and Brand Value Allworth Press, 2009 Design Thinking is packed with intriguing case studies and practical advice from industry experts. This anthology is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service design, and the design of meaningful customer experiences. This book provides readers with the strategies necessary to encourage the creative thought process in their companies, which will ultimately help ...             The Customer Is Not Always Right: Hilarious and Horrific Tales of Customers Gone Wrong3 reviews A.J. Adams Andrews McMeel Publishing, 2009 You will be amazed at the idiocy of people and brain freezes You will find gems like these in the book: Person who thinks all the US maps are wrong because they only show 50 states. Person who is allergic to tomatoes but uses ketchup. Person trying to find donuts in the chips and nuts aisle in a grocery store (because they are Do - nuts). Person who calls vet to find out why her new cat is spraying everything in the house and it really smells ("cat" is ...             Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.34 reviews Mitch Joel Business Plus, 2009 Made an important impression on me. I read this book several times cover to cover. I have an online business, and this book really brings home the importance of getting involved in additional ways to reach out and touch people. Facebook, MySpace, all of it is important and really expected by web users today if you are to be seen as being on top of your game. Next up for my business - and I credit this book entirely with getting me ...             The Innovator's Solution: Creating and Sustaining Successful Growth58 reviews Clayton M. Christensen, Michael E. Raynor Harvard Business Press, 2003 Great follow-on to the original, and more useful For some reason I read the original Innovator's dilemma, skipped this book, and then read Seeing What's Next. That was a mistake, as this is the best of the trio as it provides guidelines to help you structure what you think you should do. Whether you're the incumbant attempting to protect your turf, or the new-kid trying to disrupt, this book will help you understand where the strengths and ...             Salesforce.com For Dummies (For Dummies (Computer/Tech))12 reviews Tom Wong, Liz Kao For Dummies, 2008 A solid book for someone getting started on SalesForce This is a great book on SalesForce in the tried and true '- For Dummies' format. Covers a lot of the functionality of SalesForce in a well laid out manner. Between this book and "maximizing your sales with Salesforce.com" you should have everything you need on hand in your house/office to get you around SalesForce like a pro.             The Ultimate Question: Driving Good Profits and True Growth70 reviews Fred Reichheld Harvard Business Press, 2006 Great book on Customer Service! This is great book on Customer Satisfaction and introduces the NPS score. I found myself thinking does my company do this? What can I do to make customer's experience better as well as what can I do internally to change how I treat and interact with customers.             Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship48 reviews Mahan Khalsa, Randy Illig Portfolio Hardcover, 2008 A practical guide on creating winning solutions This book is an excellent guide for buyers and sellers alike. Much of the book is built on the authors' personal experience which does a few things: it makes the book more credible, more entertaining and provides reinforcement on the concepts being presented. The book does a great job of providing a top level view of a sales process and moving to the detailed aspects of interaction. For ...             The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the ...20 reviews Joseph Michelli McGraw-Hill, 2008 Great Read! This is probably the best book I've read on Customer Service. The New Gold Standard should be emulated by hotels the world over. It presents the principles that have guided Ritz Carlton to become the premier brand that it is. Kudos to Joseph.             Permission Marketing : Turning Strangers Into Friends And Friends Into Customers146 reviews Seth Godin Simon & Schuster, 1999 Good Marketing & Relationship Advice "Permission Marketing" is a must read for those interested in marketing, business development, or just good old relationship advice. One of Seth Godin's older works, "Permission Marketing" sets the tone as well as establish a solid foundation for his future work. One may be tempted to pass this book up as it is dated in some respects, especially compared to recent marketing books - however the ...             The Ultimate Sales Letter: Attract New Customers. Boost Your Sales57 reviews Dan S. Kennedy Adams Media, 2006 Extremely useful resource for SMB owners! The Ultimate Sales Letter: Attract New Customers. Boost Your Sales If you are a small business owner in the service industry, then this book is an upper-deck homerun! Just started to use (timidly!) a couple of this book's advice and it landed two "letargic" prospects to close within 48 hours of sending the letter. I have read it, underlined its 'meaty' parts, handwritten an executive resume ...              search for books accountability, analytics, billion-dollar, centricity, company-and, connected, customers, essentials, experience, greatness, hilarious, innovation, innovator, integrating, investment, leadership, legendary, marketing, permission, principles, relationship, remarkable, revolutionary, revolutionized, ritz-carlton, salesforce, separation, successful, sustaining, transforming books:    Kindle - Amazon's New Wireless Reading Device This is the future of book reading. I have used it and love it! randomly chosen camera & photo: Pentax Floating Wrist Strap we recommend Best early pregnancy test I have tried home  impressum - about us