books about: empresa
 
 



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Espacio-Identidad-Empresa/Space-Identity-Company: Arquitectura Efimera y Eventos Corporativos/Ephemeral ...1 review
Stefano Colli, Raffaella Perrone

Editorial Gustavo Gili, 2003

publishers sysnopsis
The need to create a corporate identity has taken on a vitally important role ever since consumers decided that not only did they look for the products they needed, but also the brand name that best "represented" them. A certain harmony must exist between consumer and trademark, and the product should be defined within spaces capable of communicating aspects of its image that go beyond its ...
  
  











  



  
E-hubs: The new B2B marketplaces (Harvard Business Review)1 review
Steven Kaplan

Harvard Business Review, 2000

Clear introduction into electronic marketplaces/e-hubs
Steven Kaplan is Professor of Entrepreneurship and Finance at the University Of Chicago Graduate School of Business, and Mohanbir Sawhney is Professor of Electronic Commerce and Technology at Northwestern University's J.L. Kellogg Graduate School of Management. This article was published in the May-June 2000 issue of Harvard Business Review. In this article the authors introduce a classification ...
  
  











  



  
Virtuoso Teams Grandes Equipos Que Cambiaron El Mundo: Ensenanzas Para La Empresa Moderna2 reviews
Andy Boyton, Bill Fisher

Jorge Pinto Books, 2006

Excelente libro sobre la formacion de equipos de trabajo
Ciertos equipos han sido, a lo largo de la historia, los catalizadores de grandes cambios en sus respectivas actividades. Cómo fueron la gestion y el liderazgo de dichos equipos es el objeto de analisis de Virtuoso Teams. Los cambios promovidos no han consistido en simples mejoras ni han sido modificaciones cuantitativas, sino que han constituido una verdadera innovación en su ámbito, ya se trate ...
  
  











  



  
La variable independiente: La idiosincrasia y los sistemas de valores en el desarrollo de Venezuela ...1 review
Alberto Rial

Editorial Galac, 1997

Excelente
La Variable Independiente es el mejor análisis realizado hasta ahora sobre la realidad socio-política de Venezuela. La idiosincracia y los valores culturales como factores influyentes en todos los sectores del país. Este libro nos muestra una visión del país nunca antes relatada por nadie. Recomiendo este libro a todas aquellas personas que mantienen incertidumbre sobre el futuro de Venezuela ...
  
  











  



  
El mito del emprendedor/ The E. Myth Revisited: Por Que No Funcionan Las Pequenas Empresas Y Que Hacer Para ...1 review
Michael E. Gerber

Paidos Iberica, Ediciones S. A., 2007

Define muy bien las causas de la frustacion de un autoempleado.
Michael Gerber describe claramente las causas por las que un autoempleado o propietario de su "propio" negocio se frustra. Muchas personas abren un negocio propio para evitar que sus jefes los manden y resulta que terminan siendo peores consigo mismos. Este libro me ha sido muy útil para ayudarme a entender que nos todos los que abren un negocio son emprendedores, quienes realmente lo son, ...
  
  











  



  
Strategy and the internet (Harvard Business Review. Reprint R0L03D)6 reviews
Michael E Porter

Harvard Business School, 2001

The impact of the Internet on competition and strategy
Michael E. Porter is Harvard Business School professor and a leading authority on competition. He has written several important novels and articles in the field of competition and strategic management. In this Harvard Business Review article, Michael Porter describes the impact of the Internet on competition and strategy, through discussing distorted market signals, the impact on industry ...
  
  











  



  
Frutas Brasil frutas1 review
Silvestre Silva

Empresa das Artes, 1991

Delicious
I have a version of this book that is both Portuguese and English. It was given to me as a gift by a Brazilian friend. It's a fantastic book and seems comprehensive, but I understand Silva's new book has even more fruits. It is definitely a coffee table book -- not technical at all. But the pictures are beautiful and the text is interesting enough to read from cover to cover or just to leaf ...
  
  











  



  
La maduracion de los mercados y la estrategia comercial de los negocios (Coleccion La Empresa y su entorno : ...1 review
Juan Ginebra Torra

Ediciones Universidad de Navarra, 1976

Simplemente estupendo!!
Este libro recoge pensamientos de marketing no-perecederos con un lenguaje directo y facil de procesar... extremadamente dificil de conseguir...
  
  











  



  
The power of virtual integration: An interview with Dell Computer's Michael Dell2 reviews
Joan Magretta

Harvard Business Review, 1998

Insights into Dell Computer's direct business model
In this March-April 1998 Harvard Business Review article, editor-at-large Joan Magretta interviews Michael Dell, the Founder and Chairman of Dell Computer. "How do you create a $12 billion company in just 13 years?" Michael Dell did this by introducing the direct business model in 1984. In this formula, he would sell personal computers directly to customers and build products to order. It ...
  
  











  



  
LA Nueva Mistica Empresarial2 reviews
Gay Hendricks

Empresa Activa, 2002

Resumen Analítico de La Nueva Mística Empresarial.-
En la vida nos enfrentamos cada momento del día a situaciones diversas que directa o indirectamente nos afectan en forma positiva o negativa provocando cambios en nuestra trayectoria, a raíz de esto nos surge una pregunta: ¿De qué manera podemos vivir y trabajar eficazmente en esta época actual de numerosos y repentinos cambios? La respuesta la presentamos a continuación en este minucioso y ...
  
  











  



  
Somos Competitivos?: Analisis Estrategico Para Crear Valor: Teoria y Guia Practica Para Determinar La ...1 review
Rodolfo Biasca

Ediciones Granica, S.A., 2001

R.Biasca's Publications
The Author: R.Biasca An argentine business magazine included R.Biasca in a short list of local management gurus. He has had an intensive professional life as manager, consultant, and author. He has studied/worked in more than 200 organizations in 24 countries. There is no Spanish speaking author that has published so extensively in the business transformation subject. R. Biasca is ...
  
  











  



  
The principles of scientific management,18 reviews
Frederick Winslow Taylor

Harper & Brothers, 1916

Insight into the Capitalist Mindset
This book provides an incredible insight into the capitalist mindset and its (dehumanizing) treatment of employees, whereby employees are treated as objects which need to be squeezed to extract the most labor possible. If you've seen the documentary 'The Corporation,' you might remember that time trials are routinely used in sweatshops: the amount of time for doing every little action ("hammer ...
  
  











  



  
Valoracion de Empresas1 review
Pablo Fernandez

Gestion 2000, 2005

IMPRESCINDIBLE
Titulo imprescindible esta obra del Profesor Pablo Fernandez. Abarcando todos los metodos de valoracion utilizados a dia de hoy en los mercados de todo el mundo, el Profesor Fernandez explora con magistrales ejemplos todos los aspectos fundamentales que inciden en la practica profesional de la Valoracion de Empresas. Personalmente considero que este libro es la verdadera 'Biblia de la ...
  
  











  



  
Siete novelas: Empresas y tribulaciones de Maqroll el Gaviero (Alfaguara)1 review
Alvaro Mutis

Editorial Santillana, 1995

Navegaciones, hecatombes y eternos retornos: desvelos de un narrador curtido por soles de altamar
¿Qué decir de Álvaro Mutis? ¿Cómo definir a su eterno vagabundo, a su Apátrida Errante, el entrañable y fatalista Maqroll? El hombre de la gavia, eterno vigía de lo incierto, perseguidor de fatamorganas cuya carrera azarosa conduce siempre al fracaso y la desolación. Sin origen, sin edad. Un perfecto paria de mar y tierra, siempre con un libro de historia monárquica bajo el brazo y una navaja ...
  
  











  



  
Creando Empresas Fabulosas: Como crear, reinventar y financiar empresas de alto impacto3 reviews
Alicia Castillo Holley

CreateSpace, 2008

"ME ENCANTO EL LIBRO....REALMENTE BUENISIMO"
Creando Empresas ...fabulosas", es un libro , realmente fabuloso, diferente, es una delicia leerlo, porque es ademas ameno e inspirador. Me parecio muy practico, y lleva en forma muy directa a la reflexion y a la accion. Es un libro basico para todos los que sonamos con crecer, nos aclara muchas ideas, y ayuda a dar giros a conceptos importantes,que antes nos hacian quedar en medio camino. ...
  
  











  



  
Office management1 review
John Haskell MacDonald

Prentice-Hall, 1944

Vintage classic shows you how it's done, OFFICE SPACE
Don't you wish you could go back there? Chapters include the scope of the manager's responsibility, dividing the work, selecting the site, planning, layout, stenographic (!), operations, purchasing, advertising, collections, training, and much much more. 460 pages, hardback with slate blue covers and gold lettering.
  
  











  



  
Los Secretos Gerenciales de Disney/The Disney Way: Apliquelos en su propia empresa / Harnassing the ...1 review
Bill Capodagli

Panorama Pub. Co., 2004

THOUGHTFUL CASE HISTORY OF SOME EFFECTIVE DISNEY PRACTICES
If you have not already read and heard enough about the Disney management approach, you should definitely read this book. I think it is the best case history on Disney that bridges both the original management and the current team. However, do not be mislead into thinking that you now have a golden key to the kingdom (even if you are studying the Magic Kingdom). No one company does very many ...
  
  











  



  
To Be a Worker: Identity and Politics in Peru (Latin America in Translation/En Traduccion/Em Traducao)1 review
Jorge Parodi

The University of North Carolina Press, 2000

Class-consciousness isn't so easy after all
"It is not a question of what this or that proletarian, or even the whole proletariat, at the moment regards as its aim. It is a question of what the proletariat is, and what, in accordance with this being, it will historically be compelled to do." - Karl Marx, The Holy Family Jorge Parodi's analysis of the rapid development and subsequent decline of the Metal Empresa union offers both an ...
  
  











  



  
SERA MEJOR QUE LO CUENTES (Gestion Del Conocimiento)1 review
Antonio Nunez

Empresa Activa, 2007

A must-read if you need to communicate with others professionally
Watch Video Here: http://www.amazon.com/review/R1CF6ITZZKEVBR Here is the author talking about his book. For more info you may visit his websites www.seramejorquelocuentes.com or www.antonionunez.com
  
  











  



  
El Libro Negro De Las Marcas/ the Black Book of Marks: El Lado Oscuro De Las Empresas Globales / the Dark ...3 reviews
Klaus Werner, Hans Weiss, 2005

Keep an eye on corporations
First I must say Im very surprised that this book is available in spanish only (at least in Amazon) and that no english version exists. This is a book that tells it like it is to look at coprporations ugly side, you will be amazed on the many "respected" names that have a dark side being that they did or continue doing shameful acts, some inside their country or interest markets, but others ...
  
  











  








   



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