books about: leveraging

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Power Branding: Leveraging the Success of the World's Best Brands
Steve McKee

Palgrave Macmillan Trade, 2014

Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running but never winning the race. The difference is that the biggest and best brands aren’t slaves to conventional marketing wisdom. McKee shows by example how the same, sometimes counter-intuitive, strategies used by the biggest brands ...


Trust Funnel: Leverage Today's Online Currency to Grab Attention, Drive and Convert Traffic, and Live a ...
Brian G. Johnson

Morgan James Publishing, 2015

How does a dyslexic college dropout become an Internet marketing guru, living a life of wealth and freedom many people only dream of? Answer: by seeing a need and filling it. When his dad purchased a shiny new Apple 2E in 1983, it didn't take long for Brian G. Johnson to discover video games. He was hooked. However, what really blew him away was what he discovered several years later-the Internet. Brian knew it would completely change how ...


Expanding Minds and Opportunities: Leveraging the Power of Afterschool and Summer Learning for Student Success

Collaborative Communications Group, 2013

Expanding Minds and Opportunities presents an impressive and significant body of work that comprises almost 70 reports, research studies, essays, articles, and commentaries by more than 100 authors representing a range of researchers, educators, policy makers, and professionals in the field. Collectively, these writings boldly state that there is now a solid base of research and best practices clearly showing that quality afterschool and summer ...


The Sumo Advantage: Leveraging Business Development to Team with Heavyweights and Grow in Any Economy

Momentum@Work Press, 2014

Tangible, sustainable growth will come from building and nourishing strategic relationship... not just sales. In what researchers now describe as "the Era of a Kinship Economy," leveraging strategic partnerships is increasingly critical to your company's growth. To get and stay ahead of your competition, you need partners. And not just any partners. You need strategic, Fortune 1000 powerhouses. Partnering with giants is complicated, but most ...


Leveraging the Universe & Engaging the Magic
Mike Dooley

Totally Unique Thoughts, 2004

When it comes to living the life of one's dreams, there are those who think they must go it alone; that they must be the early bird, know all the right people, and succeed by the sweat of their brow - and they carry the weight of the world on their shoulders. Then there are those who have read all the books, done all the workshops, and concluded that it's simply a matter of surrendering to a loving, conspiring Universe so that their life might ...


Leverage Leadership: A Practical Guide to Building Exceptional Schools
Paul Bambrick-Santoyo

Jossey-Bass, 2012

Paul Bambrick-Santoyo (Managing Director of Uncommon Schools) shows leaders how they can raise their schools to greatness by following a core set of principles. These seven principles, or "levers," allow for consistent, transformational, and replicable growth. With intentional focus on these areas, leaders will leverage much more learning from the same amount of time investment. Fundamentally, each of these seven levers answers the core ...


Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property
Andrew J. Sherman

AMACOM, 2011

Whether you call it "harvesting intangible assets" or "intellectual property management," organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of ...


Analytics in a Big Data World: The Essential Guide to Data Science and its Applications (Wiley and SAS ...

Wiley, 2014

The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an ...


Leverage Your Laziness: How to do what you love, ALL THE TIME!
Steve Bookbinder, Jeff Goldberg

Sound Wisdom, 2013

Because 4 hours is just too much work! Jeff Goldberg and Steve Bookbinder combine their wit, intellect, and common sense in this entertaining, data packed instructional manual. They draw on their personal insight, diversified experiences, and passion for life coaching in the writing and production of Leverage Your Laziness! In this collaboration they introduce an approach designed to use leverage and laziness as a strategy for ...


Purpose Redefined: Leveraging Your Core Intelligence for Global Impact
Sam Ore

Intermedia Publishing Group, Inc., 2012

PURPOSE REDEFINED is a plethora of fresh revelation and cutting edge insights that are revolutionary and upsetting to the status-quo. It takes an unconventional, radical approach on such words that have been traditionally used to define purpose and it lucidly analyzes passion, gifts, talents, calling and their contextual relevance to the theme of purpose. Sam Ore, in a style that is conversational and instructional at the same time, takes you ...


Taking the Mystery Out of Social Media: Leveraging Social Media To Build Value For Your Customer, A Brand For ...
Adam Karwoski

Adam Karwoski, CEO, Social Brand U, LLC, 2013

Maybe you're not convinced that Social Media can be leveraged successfully in B2B. Perhaps you're not buying the ROI on Social Media. We tackle both issues head on in this book by providing an executive summary chalk full of facts, best practices and examples of B2B companies who are "doing it right". In the process, we provide a strategy to connect with your audience along with many useful tools to leverage to ensure your success. Special ...


Something Needs To Change Around Here: The Five Stages to Leveraging Your Leadership

RidgeRunner Publications, LLC, 2014

If you own a business, serve as a director on a board, manage a large team, or are just starting out in management and leadership, you're responsible for leading others. However, your success depends upon their success. Yet , why isn't your team as successful as you need them to be? In short, you're not leading your team the way they need to be led. You've no doubt heard that before, but in this beautifully written and designed book, ...


Who's in the Room: How Great Leaders Structure and Manage the Teams Around Them
Bob Frisch

Jossey-Bass, 2012

Is your company run by a team with no name? At the top of every organization chart lies a myth—that a Senior Management Team makes a company's critical decisions. The reality is that critical decisions are typically made by the boss and a small group of confidants—a "team with no name"—outside of formal processes. Meanwhile, other members of the management team wonder why they weren't in the room or even consulted ahead of time. The ...


The Humanitarian Leader in Each of Us: 7 Choices That Shape a Socially Responsible Life
Frank M. J. LaFasto, Carl Larson

SAGE Publications, Inc, 2011

Social problems in our global community are complex and seem intractable. Most of us would like to help, but don’t feel that as individuals we can make a difference. But a particular type of person confronts such problems head on—a person that best-selling authors Frank LaFasto and Carl Larson call the humanitarian leader . Based on their groundbreaking research, LaFasto and Larson trace an inner path of seven critical choices. The path ...


Your Introverted Power: An Introverts Guide to Leveraging Your Quiet Internal Power and Strengths to Succeed ...
Chuck Rikard

CreateSpace Independent Publishing Platform, 2014

Your Introverted Power ”How amazing to realize that it is ok to be by myself and not in social situations I don't enjoy. This book has given me a much needed insight into what it is to be an introvert - thank you so much!” – Ollivander ”This is a great guide to getting the most out of your introverted characteristics.” – Dip Falcon Do you feel alone in a crowd? Perhaps you prefer a quiet corner to read or contemplate ideas ...


Human Capital Management: Leveraging Your Workforce for a Competitive Advantage
Mark Salsbury

CreateSpace Independent Publishing Platform, 2013

We’re constantly looking for ways to make our companies or organizations more successful. We often ask ourselves: “What can we do to develop and drive maximum organizational performance?“ “How can we separate ourselves from the competition?” “How can we build a long-term sustainable advantage?” It used to be that organizations could differentiate themselves through such means as product leadership, ...


Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force
Rob Fuggetta

Wiley, 2012

Praise for Brand Advocates "Ignite your Advocates! Fuggetta shows you how." —SCOTT MONTY , Head of Social Media, Ford "Creating and amplifying authentic Advocates should be front and center on every marketer's agenda. This book is a blueprint for how to turn genuine Advocates into a powerful marketing force." —SUSAN HELSTAB , Executive Vice President of Marketing, Four Seasons Hotels and Resorts "Advocacy is the ultimate goal for ...


The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
Amitava Chattopadhyay, Rajeev Batra

McGraw-Hill, 2012

Praise for THE NEW EMERGING-MARKET MULTINATIONALS One of Strategy and Business ’s Best Business Books of the Year "This book is a real eye-opener. It will forever change your assumptions about international economic competition and who the winners will be." —PHILIP KOTLER Kellogg School of Management and author of Winning at Innovation "An insightful read—essential for those wishing to understand the evolution and ...


Getting China and India Right: Strategies for Leveraging Economies for Global Advantage

Audible Studios, 2009

This book is the first strategic guide for multi-national corporations (MNCs) that are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are ...


The Truth About Delegation: Grow Your Profits By Leveraging Other's People Power, Time, & Talents, 2014

Are you working yourself into the ground by trying to get it all done in your business? Have you tried to delegate but got burned? Currently delegating, but still feels like you have a thousand things on your to-do list to do? What if I said there is a way of getting your team to do things right the first time, every time. Want to learn how to delegate masterfully & profitably (without have to babysit your team?) Then you are in ...



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