books about: leveraging
 
 



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Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
Brian Halligan, Dharmesh Shah

Wiley, 2014

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing ...
  
  











  



  
Blended Learning in Grades 4-12: Leveraging the Power of Technology to Create Student-Centered Classrooms
Catlin R. (Rice) Tucker

Corwin, 2012

Use technology to focus on your students! In this step-by-step guide, teacher and education blogger Catlin Tucker outlines the process for integrating online discussion with face-to-face instruction in a way that empowers teachers to focus their energies where they’re most needed. With concrete strategies, ready-to-use resources, and sample rubrics grounded in the Common Core State Standards, this book shows teachers how to: ...
  
  











  



  
Analytics in a Big Data World: The Essential Guide to Data Science and its Applications (Wiley and SAS ...
Bart Baesens

Wiley, 2014

The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an ...
  
  











  



  
Architecting the Cloud: Design Decisions for Cloud Computing Service Models (SaaS, PaaS, and IaaS)
Michael J. Kavis

Wiley, 2014

An expert guide to selecting the right cloud service model for your business Cloud computing is all the rage, allowing for the delivery of computing and storage capacity to a diverse community of end-recipients. However, before you can decide on a cloud model, you need to determine what the ideal cloud service model is for your business. Helping you cut through all the haze, Architecting the Cloud is vendor neutral and guides you in making ...
  
  











  



  
Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization
Dave Logan, John King, ...

HarperBusiness, 2011

“ Tribal Leadership gives amazingly insightful perspective on how people interact and succeed. I learned about myself and learned lessons I will carry with me and reflect on for the rest of my life.” —John W. Fanning, Founding Chairman and CEO napster Inc. “An unusually nuanced view of high-performance cultures.”  — Inc. Within each corporation are anywhere from a few to hundreds of separate tribes. In Tribal Leadership , Dave ...
  
  











  



  
Applied Predictive Analytics: Principles and Techniques for the Professional Data Analyst
Dean Abbott

Wiley, 2014

Learn the art and science of predictive analytics — techniques that get results Predictive analytics is what translates big data into meaningful, usable business information. Written by a leading expert in the field, this guide examines the science of the underlying algorithms as well as the principles and best practices that govern the art of predictive analytics. It clearly explains the theory behind predictive analytics, teaches the ...
  
  











  



  
Leverage Leadership: A Practical Guide to Building Exceptional Schools
Paul Bambrick-Santoyo

Jossey-Bass, 2012

Paul Bambrick-Santoyo (Managing Director of Uncommon Schools) shows leaders how they can raise their schools to greatness by following a core set of principles. These seven principles, or "levers," allow for consistent, transformational, and replicable growth. With intentional focus on these areas, leaders will leverage much more learning from the same amount of time investment. Fundamentally, each of these seven levers answers the core ...
  
  











  



  
Leveraging the Universe: 7 Steps to Engaging Life's Magic
Mike Dooley

Atria Books/Beyond Words, 2012

You can’t know where or when the Universe will enter your affairs— only that it will. So just pitch your pitches, take your baby steps, enjoy the journey, and prepare to be astounded. Building on the principles shared in Infinite Possibilities and Manifesting Change , New York Times bestselling author Mike Dooley offers his first “how-to” book, spelling out exactly what can, should, and must be done to harness the Universe and ...
  
  











  



  
Web Development with Node and Express: Leveraging the JavaScript Stack
Ethan Brown

O'Reilly Media, 2014

Learn how to build dynamic web applications with Express, a key component of the Node/JavaScript development stack. In this hands-on guide, author Ethan Brown teaches you the fundamentals through the development of a fictional application that exposes a public website and a RESTful API. You’ll also learn web architecture best practices to help you build single-page, multi-page, and hybrid web apps with Express. Express strikes a balance ...
  
  











  



  
A PRACTITIONER'S GUIDE TO BUSINESS ANALYTICS: Using Data Analysis Tools to Improve Your Organization’s ...
Randy Bartlett

McGraw-Hill, 2013

The Definitive Guide to Using Analytics for Better Business Decisions "A must-read for anyone who is directly or indirectly leading or managing an analytics function--and anyone who wants to make better decisions based on analytics, not just intuition or an 'overemphasis on industry knowledge, which crowds out good analytics.'" -- Charlotte E. Sibley, President, Sibley Associates, a bioPharma consulting company "Over the long term, those ...
  
  











  



  
Leveraging the ePortfolio for Integrative Learning: A Faculty Guide to Classroom Practices for Transforming ...
Candyce Reynolds, Judith Patton

Stylus Publishing, 2014

The fruit of the authors’ more than 15 years of using and writing about ePortfolios in general education and disciplinary programs and courses, this book is a comprehensive and practical guide to the use of the ePortfolio as a pedagogy that facilitates the integrative learning that is a central goal of higher education. Faculty and administrators of programs using ePortfolios can use this guide to help their students work individually on an ...
  
  











  



  
Analytics Across the Enterprise: How IBM Realizes Business Value from Big Data and Analytics (IBM Press)
Brenda L. Dietrich, Emily C. Plachy, ...

IBM Press, 2014

How to Transform Your Organization with Analytics: Insider Lessons from IBM’s Pioneering Experience Analytics is not just a technology: It is a better way to do business. Using analytics, you can systematically inform human judgment with data-driven insight. This doesn’t just improve decision-making: It also enables greater innovation and creativity in support of strategy. Your transformation won’t happen overnight; however, it is ...
  
  











  



  
Leveraged Financial Markets: A Comprehensive Guide to Loans, Bonds, and Other High-Yield Instruments ...
William Maxwell, Mark Shenkman

McGraw-Hill, 2010

Public companies acquire most of their outside capital from debt fi nancing and, more specifi cally, leveraged finance--an asset class that falls somewhere between traditional fixed income and stocks. While this type of debt fi nancing carries significant risk to both investors and companies, the potential returns make leveraged finance a cornerstone of the modern financial markets. Leveraged Financial Markets is a gathering of the most ...
  
  











  



  
The Value of Debt: How to Manage Both Sides of a Balance Sheet to Maximize Wealth
Thomas J. Anderson

Wiley, 2013

A New York Times bestseller and one of the Ten Best Business Books of 2013 by WealthManagement.com , this book brings a new vision of the value of debt in the management of individual and family wealth In this groundbreaking book, author Tom Anderson argues that, despite the reflex aversion most people have to debt—an aversion that is vociferously preached by most personal finance authors—wealthy individuals and families, as well as ...
  
  











  



  
BIM and Construction Management: Proven Tools, Methods, and Workflows
Brad Hardin

Sybex, 2009

Offering practical advice and tested techniques, this book serves as the first and only building information modeling (BIM) integration guide for the construction industry.  You’ll explore crucial construction tasks such as estimating, staging, sustainability testing, multiple model trade coordination, and digital detail resolution. In addition, the book also looks at facility management models and offers a clear picture of how the featured ...
  
  











  



  
Executive Presence: The Art of Commanding Respect Like a CEO
Harrison Monarth

McGraw-Hill, 2009

Get the Key to the Boardroom with Powerful Executive Presence! “This book can be a key aid in helping you make it to the next level! Great coaching for anyone who is even thinking of becoming an executive!” Marshall Goldsmith, New York Times bestselling author of What Got You Here Won’t Get You There “On the corporate battlefield a true leader’s success is based upon his or her ability to communicate effectively, persuade ...
  
  











  



  
Introduction to Android Application Development 4th Edition
Joseph Annuzzi Jr

CreateSpace Independent Publishing Platform, 2014

What Every Android™ App Developer Should Know Today: Android Tools, App/UI Design, Testing, Publishing, And More This fully reworked edition of a proven title is the most useful real-world guide to building robust, commercial-grade Android™ apps. The content is revised and updated for the latest Android 4.3 SDK and the newest development best practices. Introduction to Android™ Application Development: Android Essentials, Fourth Edition, ...
  
  











  



  
Big Data: Understanding How Data Powers Big Business
Bill Schmarzo

Wiley, 2013

Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how ...
  
  











  



  
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins ...
Geoffrey A. Moore

HarperBusiness, 2005

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls ...
  
  











  



  
Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue (The Savvy Manager's Guides)
Eric Benjamin Seufert

Morgan Kaufmann, 2014

Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have ...
  
  











  








   



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