books about: leveraging
Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global ...
This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are ...
Expanding Minds and Opportunities: Leveraging the Power of Afterschool and Summer Learning for Student Success
Collaborative Communications Group
Expanding Minds and Opportunities presents an impressive and significant body of work that comprises almost 70 reports, research studies, essays, articles, and commentaries by more than 100 authors representing a range of researchers, educators, policy makers, and professionals in the field. Collectively, these writings boldly state that there is now a solid base of research and best practices clearly showing that quality afterschool and summer ...
Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn: An Unofficial, Step-by-Step Guide to ...
Social media strategist Neal Schaffer’s Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn is the most comprehensive book on maximizing the potential for professional and personal networking through LinkedIn. It goes beyond the “business” genre to expand upon the world of social media marketing, branding, and today’s critical focus on career management. It clarifies the functionality of LinkedIn and how to “plug into ...
The Value of Debt: How to Manage Both Sides of a Balance Sheet to Maximize Wealth
Thomas J. Anderson
A New York Times bestseller and one of the Ten Best Business Books of 2013 by WealthManagement.com , this book brings a new vision of the value of debt in the management of individual and family wealth In this groundbreaking book, author Tom Anderson argues that, despite the reflex aversion most people have to debt—an aversion that is vociferously preached by most personal finance authors—wealthy individuals and families, as well as ...
Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property
Andrew J. Sherman
Whether you call it "harvesting intangible assets" or "intellectual property management," organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of ...
Leverage Your Laziness: How to do what you love, ALL THE TIME!
Because 4 hours is just too much work! Jeff Goldberg and Steve Bookbinder combine their wit, intellect, and common sense in this entertaining, data packed instructional manual. They draw on their personal insight, diversified experiences, and passion for life coaching in the writing and production of Leverage Your Laziness! In this collaboration they introduce an approach designed to use leverage and laziness as a strategy for ...
Leverage Leadership: A Practical Guide to Building Exceptional Schools
Paul Bambrick-Santoyo (Managing Director of Uncommon Schools) shows leaders how they can raise their schools to greatness by following a core set of principles. These seven principles, or "levers," allow for consistent, transformational, and replicable growth. With intentional focus on these areas, leaders will leverage much more learning from the same amount of time investment. Fundamentally, each of these seven levers answers the core ...
The Sumo Advantage: Leveraging Business Development to Team with Heavyweights and Grow in Any Economy
Tangible, sustainable growth will come from building and nourishing strategic relationships ... not just sales. In what researchers now describe as "the Era of a Kinship Economy," leveraging strategic partnerships is increasingly critical to your company's growth. To get and stay ahead of your competition, you need partners. And not just any partners. You need strategic, Fortune 1000 powerhouses. Partnering with giants is complicated, but most ...
Leveraging the Universe & Engaging the Magic
Totally Unique Thoughts
When it comes to living the life of one's dreams, there are those who think they must go it alone; that they must be the early bird, know all the right people, and succeed by the sweat of their brow - and they carry the weight of the world on their shoulders. Then there are those who have read all the books, done all the workshops, and concluded that it's simply a matter of surrendering to a loving, conspiring Universe so that their life might ...
Purpose Redefined: Leveraging Your Core Intelligence for Global Impact
PURPOSE REDEFINED is a plethora of fresh revelation and cutting edge insights that are revolutionary and upsetting to the status-quo. It takes an unconventional, radical approach on such words that have been traditionally used to define purpose and it lucidly analyzes passion, gifts, talents, calling and their contextual relevance to the theme of purpose. Sam Ore, in a style that is conversational and instructional at the same time, takes you ...
Power Branding: Leveraging the Success of the World's Best Brands
Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to grow bigger and better, while others stumble along year after year, running but never winning the race. The difference is that the biggest and best brands aren’t slaves to conventional marketing wisdom. McKee shows by example how the same, sometimes counter-intuitive, strategies ...
Who's in the Room: How Great Leaders Structure and Manage the Teams Around Them
Is your company run by a team with no name? At the top of every organization chart lies a myth—that a Senior Management Team makes a company's critical decisions. The reality is that critical decisions are typically made by the boss and a small group of confidants—a "team with no name"—outside of formal processes. Meanwhile, other members of the management team wonder why they weren't in the room or even consulted ahead of time. The ...
The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
Praise for THE NEW EMERGING-MARKET MULTINATIONALS One of Strategy and Business ’s Best Business Books of the Year "This book is a real eye-opener. It will forever change your assumptions about international economic competition and who the winners will be." —PHILIP KOTLER Kellogg School of Management and author of Winning at Innovation "An insightful read—essential for those wishing to understand the evolution and ...
Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force
Praise for Brand Advocates "Ignite your Advocates! Fuggetta shows you how." —SCOTT MONTY , Head of Social Media, Ford "Creating and amplifying authentic Advocates should be front and center on every marketer's agenda. This book is a blueprint for how to turn genuine Advocates into a powerful marketing force." —SUSAN HELSTAB , Executive Vice President of Marketing, Four Seasons Hotels and Resorts "Advocacy is the ultimate goal for ...
Something Needs To Change Around Here: The Five Stages to Leveraging Your Leadership
RidgeRunner Publications, LLC, 2014
If you own a business, serve as a director on a board, manage a large team, or are just starting out in management and leadership, you're responsible for leading others. However, your success depends upon their success. Yet , why isn't your team as successful as you need them to be? In short, you're not leading your team the way they need to be led. You've no doubt heard that before, but in this beautifully written and designed book, ...
Human Capital Management: Leveraging Your Workforce for a Competitive Advantage
CreateSpace Independent Publishing Platform
We’re constantly looking for ways to make our companies or organizations more successful. We often ask ourselves: “What can we do to develop and drive maximum organizational performance?“ “How can we separate ourselves from the competition?” “How can we build a long-term sustainable advantage?” It used to be that organizations could differentiate themselves through such means as product leadership, ...
Pinterest Marketing: An Hour a Day
Jennifer Evans Cario
Develop and implement a Pinterest marketing strategy with this step-by-step guide Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Learn to reach this desirable market by following the advice in this step-by-step, task-based guide! It explains Pinterest's unique appeal and fundamentals, then shows how to develop a strategic marketing plan, set up an account, ...
The Humanitarian Leader in Each of Us: 7 Choices That Shape a Socially Responsible Life
SAGE Publications, Inc
Social problems in our global community are complex and seem intractable. Most of us would like to help, but don’t feel that as individuals we can make a difference. But a particular type of person confronts such problems head on—a person that best-selling authors Frank LaFasto and Carl Larson call the humanitarian leader . Based on their groundbreaking research, LaFasto and Larson trace an inner path of seven critical choices. The path ...
Smart or Lucky: How Technology Leaders Turn Chance into Success
Smart or Lucky? How Technology Leaders Turn Chance into Success About the Book: An insider's look at the combination of luck and smarts you need to succeed in today's changing tech world. To be successful in any highly competitive market, you have to be smart, but you also have to be lucky by being at the right place at the right time. The most successful technology entrepreneurs understand the value of the combination of luck and smarts and ...
The Hyper-Social Organization : Eclipse Your Competition by Leveraging Social Media
Advance praise for The Hyper-Social Organization: "If you want to really understand what makes some online communities thrive while others shrivel and fade, you have come to the right place. Francois Gossieaux and Ed Moran understand just what makes us all so social—ascustomers, as employees, and as business partners—both online and off." -- David Rogers, executive director, Columbia Business School Center on Global Brand ...
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