books: marketing strategy ...     books:       Cracking Creativity: The Secrets of Creative Genius46 reviews Michael Michalko Ten Speed Press, 1998 First learn and then unlearn and learn again This is something that is tickling my mind, after reading first few chapters of this book, I closed it, stood up, walked around my living room with my hands folded back. I looked outside the window and saw few kids playing the park and was forced to think something. We are first as kids made to learn few things and are forced to treat those things as basic and important that is not true (refer ...             Selling to Zebras: How to Close 90% of the Business You Pursue Faster, More Easily, and More Profitably23 reviews Jeff Koser, Chad Koser Greenleaf Book Group LLC, 2008 Deliver results through any economic cycle These are unprecendented times. Economic uncertainty, financial upheaval and inovation accelerating faster than ever. How is your organization going to cut through the noise? How are you going to win business when your solution is going to compete with your top competitors, new competitors, non-decision, AND every other possible use of that same dollar? Selling to Zebras not only gives you a ...             Recession Storming: Thriving in Downturns through Superior Marketing, Pricing and Product Strategies44 reviews RecessionStorming Media, 2008 timely advice This is a great business book and immensely timely. I recommend it highly. Here's what I really like about Recession Storming: It's full of actionable ideas that marketing and business development people, as well as business owners, can use today. I opened the book at random pages and immediately saw ideas I could use in my business. The largest chapter in the book is Pricing, and it's very ...             Built for Growth: Expanding Your Business Around the Corner or Across the Globe26 reviews Wharton School Publishing, 2007 For Big And Small Rubinfeld has credibility, being the person who commanded the domestic and global expansion of Starbucks. Here, Art Rubinfeld gives very specific advice on not only the "what" but the "how." His well-rounded and varied background has has enabled him to perceive things the way he does and then implement his ideas. He worked as an architect and as a construction manager. Later as Brand ...             The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie)42 reviews Thomas T. Nagle, John Hogan Prentice Hall, 2005 Excellent resource to understand pricing I had borrowed a copy of this book from the library, but decided to purchase it so I could have a copy handy for my own reference. I use this book to understand pricing and strategic pricing concepts--and it is invaluable. It is clearly written, well-organized and highly informative. I strongly recommend it to anyone who needs to understand the fundamentals, methods and theories of how ...             42 Rules for Driving Success With Books: Success Stories of Corporate and Author Thought Leadership25 reviews Mitchell Levy Super Star Press, 2009 42 Rules is WRITE ON! Mitchell Levy and his colleagues have created a treasure that belongs in every chest. 42 Rules has real advice from real experience from real people who are living the write life. If this is your dream, this is your guide.             Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople32 reviews Brian Tracy Simon & Schuster, 1995 One of the Best Books on Selling Strategies It's been more than a decade since this book was published, and it's still as relevent today as it was when it came off the press. A great book which shares methods, techniques and strategy. I highly recommend.             The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It69 reviews John Gerzema, Edward Lebar Jossey-Bass, 2008 The "aha" moment This a breakthrough book. We now have a way to measure the most valuable attribute of a brand--its cultural velocity. In a period of extreme brand confusion, The Brand Bubble delivers the "aha" moment we've been waiting for. Thank you, John and Ed.             Think Better: An Innovator's Guide to Productive Thinking43 reviews Tim Hurson McGraw-Hill, 2007 So THAT's how to be innovative! This is a great book, that starts by explaining what we believe is "thinking" is actually more like automatic response to stimuli. I'm hungry, so I eat. Sales are down, so we drop prices. Creative thinking is actually hard work, that requires you to see new connections and arrive at that AHA! moment. With that foundation, Tim Hurson provides a step-by-step framework for identifying the ...             The Momentum Effect: How to Ignite Exceptional Growth29 reviews J.C. Larreche Wharton School Publishing, 2008 An Excellent Recipe for Sustainable Growth This is an extremely perceptive and instructive book. I found myself nodding as I related what I was reading to my experiences during my 18-year corporate marketing career. JC describes very accurately what ails many corporations today, and he outlines a methodical way of overcoming these ailments to get on the path of perpetual value creation and continuous growth. He also provides useful ...             86 Percent Solution, The: How to Succeed in the Biggest Market Opportunity of the Next 50 Years17 reviews Wharton School Publishing, 2007 Expert Guidance to Almost Unlimited Opportunities With regard to the meaning and significance of the title, Mahajan and Banga explain that 86% of the world has a per capita gross national product (GNP) of less than $10,000 per year. So what? Not only do those markets represent the future of global commerce; "they also present rich opportunities for companies that have the imagination and creativity to envision [consumers within those markets]. ...             The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business20 reviews Cameron S. Foote W. W. Norton & Company, 2002 Foote's books address different business models According to the author's website at http://www.creativebusiness.com/books.lasso The Business Side of Creativity addresses freelancing and the basics of pricing, selling, and running a SMALL design or marketing communications business. The Creative Business Guide to Running a Graphic Design Business focuses on the management of a MULTIPERSON organization. The website gives a summary on the ...             eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business19 reviews John Wiley and Sons, 2009 AWESOME! This book has been the most incredible marketingpiece I have ever read for online marketing. I am a small business ownerthat did not have a clue about how to effectively market my website. Youhave made this book perfect; simple, educational, effective, hands on, andflat out works! I have started applying all of the things you have taught inthis book and I am now reaping the benefits of it and you ...             Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing ...18 reviews Arthur M. Hughes McGraw-Hill, 2000 Essential database marketing resource Can you have too much information? Only if you don't know how to use it. Although many companies already use the Internet in tandem with their databases to gather information about their customers, marketers are only now beginning to grasp the powerful potential of Web-focused database marketing. Arthur M. Hughes is a pioneer in the field and his book is an essential database marketing resource. ...             The Complete Idiot's Guide to Growing Your Business with Google20 reviews Dave Taylor Alpha, 2005 Wow! Is this complete I have opted into online courses and even have an MBA where I studied E Business. This is by far the most complete, helpful and timely guide I have seen to succeed with an internet business. It is rare that I read a "How To" cover to cover, but this is an exception. It is certainly the first time I have had my highlighter out since Grad school. If you want to succeed in an ebusiness, this is ...             The Giants of Sales: What Dale Carnegie, John Patterson, Elmer Wheeler, and Joe Girard Can Teach You About ...15 reviews Tom Sant AMACOM, 2006 A "Pyramid of Success" for Sales Sir Isaac Newton reputedly explained that if he could see further than others, it was because he "stood on the shoulders of giants." (Actually, centuries before him, Bernard of Chartres observed that "We are like dwarfs standing on the shoulders of giants.") When John Wooden began to coach basketball at Dayton High School in Kentucky, he began to formulate principles for a "pyramid of success" ...             Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why ...23 reviews Bill Stinnett McGraw-Hill, 2004 How to understand the high-probability customer's purchase process Bill Stinnett concludes the Introduction to this book with a remarkable statement: "Now let me be clear: I don't take credit for any of these truths [culled from a variety of other sources]. I didn't make them up. They have been there all along, waiting to be observed. My life's work has been to recognize them and organize them in an effort to advance my own career and yours." Stinnett refers to ...             Beyond Price20 reviews Mary Kay Plantes, Robert D. Finfrock Greenleaf Book Group LLC, 2008 Useful business tool Beyond Price provides solid analysis for business owners/managers who are looking for transformational models in today's increasingly global market place. The book was written so anybody can understand the steps you need to analyze your situation and create a new paradigm for your business. A very timely book for our rocky times.             Brand New : How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell19 reviews Nancy F. Koehn Harvard Business School Press, 2001 Learning from Branding History It's probably a result of less-than-fully applying myself during my college years, but I tend to pre-judge any book by an academic as boring. I'm glad that didn't stop me from reading Nancy Koehn's book, "Brand New: How Entrepreneurs Earned Consumers Trust From Wedgwood to Dell." Koehn is a professor at no less than the Harvard Business School. She is also an excellent writer, and she ...             How to Break Into Pharmaceutical Sales: A Headhunter's Strategy22 reviews Tom Ruff Waverly Press, 2007 "How to Break Into Pharmaceutical Sales" is a must have for any prospective pharmaceutical sales representative Mr. Ruff's book, "How to Break Into Pharmaceutical Sales: A Headhunter's Strategy" is the best book on the market for anyone trying to land a sales position with a pharmaceutical company. Tom has outlined the entire process including a great resume format to use, several excellent networking tips, most of which I had never thought of, and step by step instructions on getting an interview and ...              search for books communications, consumers, corporate, cracking, creativity, customer-based, customers, downturns, entrepreneurs, exceptional, expanding, headhunter, influencing, innovator, leadership, marketing, masterplan, momentum, opportunity, patterson, pharmaceutical, productive, profitable, profitably, recession, salespeople, strategic, strategies, techniques, understanding books:    Kindle - Amazon's New Wireless Reading Device This is the future of book reading. I have used it and love it! randomly chosen toys & games: Folkmanis Mini Rabbit Finger Puppet leave a comment home  impressum - about us