books about: measuring

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Measuring Occupational Performance: Supporting Best Practice in Occupational Therapy
Mary Law PhD OT Reg.(Ont.) FCAOT, Carolyn M. Baum PhD OTR/L FAOTA, ...

Slack Incorporated, 2005

As the profession of occupational therapy continues to mature and expand its practice, the measurement of occupational performance is one of the key avenues that all practicing clinicians will need to explore and master. A complex subject for the new and practicing occupational therapist, each step in the evaluation process from assessment to interpretation to intervention is critical. Having one solid, evidence-based textbook to teach and guide ...


Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
Kevin Lane Keller

Prentice Hall, 2012

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.


Conducting Research in Psychology: Measuring the Weight of Smoke
Brett W. Pelham, Hart Blanton

Cengage Learning, 2012

Featuring humor and interesting examples that readers can understand and relate to, Brett W. Pelham and Hart Blanton's informative and comprehensive research methods book is one that users will really enjoy. This brief book includes hands-on activities that involve learning by doing, methodology exercises that encourage readers to use their intuition to understand research methods, and methodology problems that teach how to apply basic research ...


Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
Paul W. Farris, Neil T. Bendle, ...

Pearson FT Press, 2010

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for ...


Measuring the Networked Nonprofit: Using Data to Change the World
Beth Kanter, Katie Delahaye Paine

Jossey-Bass, 2012

The tools nonprofits need to measure the impact of their social media Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for ...


Measuring Up: What Educational Testing Really Tells Us
Daniel Koretz

Harvard University Press, 2009

How do you judge the quality of a school, a district, a teacher, a student? By the test scores, of course. Yet for all the talk, what educational tests can and can’t tell you, and how scores can be misunderstood and misused, remains a mystery to most. The complexities of testing are routinely ignored, either because they are unrecognized, or because they may be—well, complicated. Inspired by a popular Harvard course for students ...


Valuation: Measuring and Managing the Value of Companies, 5th Edition
McKinsey & Company Inc., Tim Koller, ...

Wiley, 2010

The number one guide to corporate valuation is back and better than ever Thoroughly revised and expanded to reflect business conditions in today's volatile global economy, Valuation, Fifth Edition continues the tradition of its bestselling predecessors by providing up-to-date insights and practical advice on how to create, manage, and measure the value of an organization. Along with all new case studies that illustrate how valuation ...


Cost Management: Measuring, Monitoring, and Motivating Performance
Leslie G. Eldenburg, Susan K. Wolcott

Wiley, 2011

Cost accounting has become an increasingly important tool for managers and accountants alike. The second edition helps them achieve professional success by bridging the gaps between knowledge, skills and abilities. It has been revised to focus on decision-making while still examining the procedural detail. It also emphasizes the analysis and application of concepts. Additional examples and illustrations draw comparisons between government and ...


Measuring the World: A Novel
Daniel Kehlmann

Vintage, 2007

Measuring the World marks the debut of a glorious new talent on the international scene. Young Austrian writer Daniel Kehlmann’s brilliant comic novel revolves around the meeting of two colossal geniuses of the Enlightenment.      Late in the eighteenth century, two young Germans set out to measure the world. One of them, the aristocratic naturalist Alexander von Humboldt, negotiates jungles, voyages down the Orinoco River, tastes ...


Measuring Penny
Loreen Leedy

Square Fish, 2000

Lisa has an important homework assignment--to measure something in several different ways. She has to use standard units like inches and nonstandard units like paper clips to find out height, width, length, weight, volume, temperature, and time. Lisa decides to measure her dog, Penny, and finds out ... Penny's nose = 1 inch long Penny's tail = 1 dog biscuit long Penny's paw print = 3 centimeters wide ... and that's only the beginning! Lisa ...


Measuring Behaviour: An Introductory Guide
Paul Martin, Patrick Bateson

Cambridge University Press, 2007

Measuring Behaviour has established itself as a standard text. Largely rewritten, updated and reorganised, this third edition is, as before, a guide to the principles and methods of quantitative studies of behaviour, with an emphasis on techniques of observation, recording and analysis. It provides the basic knowledge needed to measure behaviour, doing so in a succinct and easily understood form. The sections on research design and the ...


Measuring the Immeasurable: The Scientific Case for Spirituality
Daniel Goleman, Gary Small, ...

Sounds True, 2008

Can your thoughts heal another person, even from across the globe? Does meditation create “superhuman” levels of perception? Can prayer and intention actually affect reality? A few decades ago, scientists would have dismissed such ideas as superstition. Today, a growing body of persuasive research has turned many skeptics into believers when it comes to the ...


Measuring ITSM: Measuring, Reporting, and Modeling the IT Service Management Metrics that Matter Most to IT ...
Randy A. Steinberg

Trafford, 2013

How do you measure and report your IT services and processes? Which metrics matter the most to senior executives? Finally, here is a book that shows you how! Not theory, but a practical guide that shows you the operational metrics to use and how these can be calculated into key performance indicators (KPIs) and critical success factors (CSFs) that resonate with senior management. In this book, you will learn about the following: Defining and ...


Measuring the User Experience, Second Edition: Collecting, Analyzing, and Presenting Usability Metrics ...
William Albert, Thomas Tullis

Morgan Kaufmann, 2013

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the ...


Program Administration Scale: Measuring Early Childhood Leadership and Management, Second Edition
Teri N. Talan, Paula Jorde Bloom

Teachers College Press, 2011

Research has consistently found that effective administrative practices are crucial for ensuring beneficial program outcomes for children and families. The Program Administration Scale (PAS) is designed to reliably measure and improve the leadership and management practices of center-based programs--the only instrument of its kind to focus exclusively on organization-wide administrative issues. Using a 7-point rating scale (inadequate to ...


Valuation: Measuring and Managing the Value of Companies, University Edition, 5th Edition
McKinsey & Company Inc., Tim Koller, ...

Wiley, 2010

McKinsey's Trusted Guide to Teaching Corporate Valuation is Back and Better than Ever Designed for classroom use, Valuation, University Edition Fifth Edition is filled with the expert guidance from McKinsey & Company that students and professors have come to trust. Fully Revised and Updated, NEW FEATURES to the Fifth Edition include: ALL NEW CASE STUDIES that illustrate how valuation techniques and principles are applied in real-world ...


Measuring the Performance of Human Service Programs (SAGE Human Services Guides)
Lawrence L. Martin, Peter M. Kettner

SAGE Publications, Inc, 2009

Today stakeholders demand accountability from government and nongovernmental human service organizations. Performance measurement has become the major method of performance accountability. So how can human service organizations develop and utilize program output, quality, and outcome performance measures to satisfy stakeholders? This Second Edition of Measuring the Performance of Human Service Programs explains in detail how to measure and ...


Evaluating Educational Interventions: Single-Case Design for Measuring Response to Intervention (Guilford ...
T. Chris Riley-Tillman, Matthew K. Burns

The Guilford Press, 2009

This user-friendly, practical book is the first guide to single-case design written specifically for practitioners using response-to-intervention (RTI) models in schools. It provides essential skills for analyzing and presenting data to support valid educational decision making. Step-by-step explanations and many illustrative examples render complex concepts accessible and applicable to day-to-day work with elementary and secondary students. In ...


Measuring America: How the United States Was Shaped By the Greatest Land Sale in History
Andro Linklater

Plume, 2003

In 1790, America was in enormous debt, having depleted what little money and supplies the country had during its victorious fight for independence. Before the nation's greatest asset, the land west of the Ohio River, could be sold it had to be measured out and mapped. And before that could be done, a uniform set of measurements had to be chosen for the new republic out of the morass of roughly 100,000 different units that were in use in daily ...


Measuring Happiness: The Economics of Well-Being
Joachim Weimann, Andreas Knabe, ...

The MIT Press, 2015

Can money buy happiness? Is income a reliable measure for life satisfaction? In the West after World War II, happiness seemed inextricably connected to prosperity. Beginning in the 1960s, however, other values began to gain ground: peace, political participation, civil rights, environmentalism. "Happiness economics" -- a somewhat incongruous-sounding branch of what ...



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