books about: profitable
books:
The Real-Time Contact Center: Strategies, Tactics, and Technologies for Building a Profitable Service and ...
14 reviews
Donna Fluss
AMACOM
, 2005
Everything You Wanted to Know About Contact Centers and Were Afraid to Ask
When someone sent me a copy of this book a year ago, I thought it was going to be light reading for a technologist's coffee table. Then I started to read it. This book truly runs the gamut of all the issues that customer service contact centers face today. The book provides a great introduction to contact centers, their technology and both the business and people issues that contact centers ...
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing ...
16 reviews
Arthur M. Hughes
McGraw-Hill
, 2000
Exceptional Coverage of Important Marketing Concepts
Hughes makes it exceedingly clear why customer loyalty and lifetime value are such critical marketing concepts. Hughes helps marketers understand why our hyper-focus on customer acquisition needs to be adjusted to consider retention and upsell as well. In particular, Hughes explains: * What Lifetime Value (LTV) is, why it matters, and how to calculate it * The importance of testing programs and ...
Working With Americans: How to Build Profitable Business Relationships
25 reviews
Allyson Stewart Allen
,
Lanie Denslow
Financial Times Management
, 2002
hey everybody, this book will really help you!
If you are starting to work with Europeans (or anybody from any other continent for that matter) this book would be a great purchase for your company to invest in. It will break down barriers and create more beneficial business relationships.
Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients
13 reviews
Jay Conrad Levinson
,
Michael W. McLaughlin
Wiley
, 2004
GREAT GUIDELINES FOR GUERRILLA MARKETING!
Guidelines for consultants and professional service providers. The book offers marketing strategy and tactics for getting clients as well as for selling your services and creating profitable relationships once you've been hired. Chapters cover: thirteen guerrilla marketing secrets; a marketing plan and road map; creating a client-centered web presence; free publicity; when it pays to advertise; ...
The Ultimate Competitive Advantage: Secrets of Continually Developing a More Profitable Business Model
137 reviews
Donald Mitchell
,
Carol Coles
, ...
Berrett-Koehler Publishers
, 2003
...the perennial gale of creative destruction
Mitchell and Coles have done businesses a tremendous service in writing this excellent book. They have done so by providing a practical toolbox of ideas with which to stimulate entrepreneurs, business leaders and managers to enhance and improve their business prospects in today's very competitive marketplaces. I must admit to having struggled with this book for a long time. Not because of ...
Angel On Board - watch out for angels watching out for you!
16 reviews
E. J. Thornton
Profitable Publishing, 2000
Most positive book ever written... Maybe...
I read all this hype about taking the 'not' and 'no's out of this book. I was like - so what, but the way it read is hard to describe. It flowed so well and even though there was some negative things being depicted - like death, alcholism, infidelity, etc - I wasn't ever on edge. Reading is always relaxing to me, but this book took that to a whole new level. It felt good to read. So, I've ...
Passionate & Profitable: Why Customer Strategies Fail and 10 Steps to Do Them Right!
8 reviews
Lior Arussy
Wiley
, 2005
Right on Target:
I've read all of Lior's books and been through his workshop. He always nails the topic and this book is no exception. This book reminds us that innovation does not happen by accident but is the result of a well developed customer strategy. I found the use of real life examples combined with surveys and activity sheets really helped me develop a servicing strategy that was right for my ...
The Strategy and Tactics of Pricing : A Guide to Profitable Decision Making
41 reviews
Thomas T. Nagle
Prentice Hall
, 1995
GRATE BOOK
If you are an enterpreneur and you want to know how to price your product, don't look any further this is the book you are looking for. The chapter about costs has an MBA level and it will give you a lot of good ideas of how to improve your busines operation.
Speak for a Living: The Insider's Guide to Building a Profitable Speaking Career
11 reviews
Anne Bruce
ASTD Press
, 2008
Helpful & Informative
Anne's book is a wonderful "how-to" guide for individuals who are thinking about starting a career as a professional speaker or trainer. She provides a realistic look at the profession itself and lays out, in specific and straightforward terms, what people need to do to succeed in this very competitive but exciting profession. I would highly recommend Anne's book to anyone starting in this ...
The Strongest Link: Forging a Profitable and Enduring Corporate Alliance
11 reviews
Gene Slowinski
,
Matthew W. Sagal
AMACOM
, 2003
Very useful book
Most books on alliances give broad advice or a 50,000 foot view of the topic. This book is different. It provides practical tools. My team now uses the Alliance Framework and Alliance Implementation Program to create and manage our deals.
Where Value Hides: A New Way to Uncover Profitable Growth For Your Business
8 reviews
Wiley, 2006
SMP as a Guide to Acquisition Potential
Acquisitions are a tricky business. Deciding whether to move forward on one, or to pass one by, too often depends on an opaque understanding of strategic fit and growth potential. I found Stuart Jackson's discussion of how Strategic Market Position can create a clearer picture informative and practical. Jackson states that, "for a business or product line that competes in only one strategic ...
Coin Laundries--Road to Financial Independence: A Complete Guide to Starting and Operating Profitable ...
7 reviews
Emerson G. Higdon
Mountain Publishing Company (OR)
, 2001
Excellent Book for a Beginner
I decided to buy this book after finding not much else in this business field. I am well impressed. This book has answered questions that nobody else will answer. More importantly, it's doing so from an unbiased opinion. Information, charts, evaluation methods, that are detailed in the book. Its like from an insider's perspective. This book is like a mentor with years of experience, showing you ...
The Rainmaker's Toolkit: Power Strategies for Finding, Keeping, and Growing Profitable Clients
8 reviews
Harry Mills
AMACOM
, 2004
Get Your Umbrella
Mills' book is part text, part workbook and all value. If you ever thought you could benefit from the services of marketing consultant, stop and read this book first. MIlls' 8 R's model for Client Relationship Marketing is a thoughtful and systematic approach that can be applied by individual consultants or service firms as a whole. The model is practical, proven and easy to apply. You ...
Start and Run a Profitable Exporting Business (Self-Counsel Business Series)
6 reviews
Laurel Delaney
Self-Counsel Press
, 1998
This is where you should start.
My firm provides help for companies interested in entering and/or expanding international trade, and this background allows me to state that Ms. Delaney's book offers clear guidance for companies interested in global business, with illustrative examples from her own career. She takes the reader from "Why should I export" to cross-border alliances in one of the most "readable" books on this ...
Outfoxing The Small Business Owner: Crafty Techniques For Creating A Profitable Relationship
6 reviews
Gene Marks
, 2005
Must have small business book
Besides being quite possibly the best small business book I've read in a long time, Outfoxing is just plain FUN to read. Mr. Marks, a "foxy" business owner himself, shares the ways you can identify what kind of small business owner you're dealing with, what their most pressing business needs are, and create a strategy for marketing and communicating with your small business clients. He gives an ...
Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth
8 reviews
Harvard Business School Press, 2007
Pogo was right.
In two previously published books, Profit from the Core (2001) and then Beyond the Core (2004), Chris Zook shares what several years of extensive and intensive research revealed about "how companies fail to recognize the potential of their core business and, as a result, prematurely abandon it in pursuit of hot markets or sexy new ideas, only to realize their error - often, when it is too late." ...
MYOB-2: The Complete Guide to Profitable Powersports Dealerships
6 reviews
John Wyckoff
Windsor Media Enterprises, LLC
, 2005
Great Book, for anyone with a powersports dealership
I highly recommend this book for any owning or purchasing a powersports dealership. The information is awesome.
Creating a Profitable Catalog: Everything You Need to Know to Create a Catalog That Sells
7 reviews
Jack Schmid
McGraw-Hill
, 2000
The ultimate handbook of catalog selling
If you want to read only one book on the catalog business, make sure you pick this one. I've read more than 5 books in English and German on the catalog subject and Schmid's book is in a class of its own. It promises to cover the entire catalog process, including strategic planning, merchandising, creative, marketing (circulation), fulfillment, testing, and measuring response and ROI. And ...
Service That Sells! the Art of Profitable Hospitality
8 reviews
Phil Roberts
Pencom
, 1991
Money in your pocket!
My manager recommended this book to me. I started using the tips inside before I even finished the book. I saw a difference in my wallet immediately! This book makes your job as a waiter/waitress easier and more profitable. It pays for itself in the first night. I recommend it to all our new hires.
Entrepreneurial Freedom: How to Start and Grow a Profitable Virtual Assistance Practice
6 reviews
Jeannine Clontz and Lauren Hidden
Accurate Business Services
, 2006
The best book for any new VA
I've been a virtual assistant for a while but when I learned of this book I purchased it. Wow, was I glad I did. The information in here is invaluable. In fact, I've had to repurchase the book a couple of times because I keep giving it away. (I think I've purchased three copies so far.) I HIGHLY recommend this book to any new or veteran VA or small business owner. The book gives you so much ...
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