books about: promoter
The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a ...
Harvard Business Review Press
In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: Would you recommend us to a friend?” By asking customers this question, you identify detractors , who sully your firm’s reputation and readily switch to competitors, and promoters , who generate good profits and true, sustainable growth. You also generate a vital metric: your Net Promoter ...
The Ultimate Question: Driving Good Profits and True Growth
Harvard Business School Press
CEOs regularly announce ambitious growth targets, then fail to achieve them. The reason? Their growing addiction to bad profits. These corporate steroids boost short-term earnings but alienate customers. They undermine growth by creating legions of detractors - customers who complain loudly about the company and switch to competitors at the earliest opportunity. Based on extensive research, "The Ultimate Question" shows how companies can ...
Artist Management for the Music Business
Artist Management for the Music Business provides clear in depth information on what to do as an artist manager and how to do it. The book looks at the application of classic management theory to artist management, includes profiles of successful artist managers as well as offering skill development for planning, coaching, and leading.
Harpers Illustrated Biochemistry (Lange Medical Book)
Robert K. Murray
David A. Bender
Gain a thorough understanding of the principles of biochemistry and molecular biology as they relate to modern medicine Includes 16 case histories Clear, concise, and in full color, Harper’s Illustrated Biochemistry is unrivaled in its ability to clarify the link between biochemistry and the molecular basis of disease. Combining outstanding full-color illustrations with integrated coverage of biochemical diseases and clinical ...
Trading Places (The Reeves Sisters Series)
When Charlene, a housewife with a dull desk job who was abandoned by her husband to raise their two children alone, is offered the opportunity to spend the New Years holiday with her twin sister in The Big Apple, she jumps on it. They celebrate the New Year and reconnect, but Charlene isn't ready for the reprieve from her life to end so she convinces her sister, Nicole, to trade lives for a few weeks. Nicole is a night club promoter who lives a ...
Music Marketing: Press, Promotion, Distribution, and Retail
(Berklee Press). Berklee expert speaks on how to market and distribute your songs and group. Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan ...
The Squared Circle: Life, Death, and Professional Wrestling
Grantland and Deadspin correspondent presents a breakthrough examination of the professional wrestling, its history, its fans, and its wider cultural impact that does for the sport what Chuck Klosterman did for heavy metal. The Squared Circle grows out of David Shoemaker’s writing for Deadspin, where he started the column Dead Wrestler of the Week” (which boasts over 1 million page views) -- a feature on the many wrestling ...
Food, Inc.: Mendel to Monsanto--The Promises and Perils of the Biotech Harvest
Simon & Schuster
For most people, the global war over genetically modified foods is a distant and confusing one. The battles are conducted in the mystifying language of genetics. A handful of corporate "life science" giants, such as Monsanto, are pitted against a worldwide network of anticorporate ecowarriors like Greenpeace. And yet the possible benefits of biotech agriculture to our food supply are too vital to be left to either partisan. The companies ...
Beyond the Velvet Rope (Club Babylon)
Kimani Press Single Title, 2014
Welcome to Club Babylon: where the A-list VIPs come to play Scoring a gig at Miami's Club Babylon is a fantasy come true for New York promoter Thandie Shaw. The hottest club on the strip is a magnet for major South Beach movers and shakers. And Thandie's about to meet the biggest player of them all. Babylon owner Elliot Richards is macho, arrogant, sexist—everything Thandie doesn't want in a boss or lover. Elliot is also the most ...
All You Need to Know About the Music Business
Donald S. Passman
The past two decades have seen file-sharing technology and digital streaming services transform the music business from top to bottom, and the changes keep coming at breakneck speed. How are record labels adapting to the demand for instantly accessible, low-cost music while coping with piracy? And what does it all mean for aspiring and established artists today? Donald Passman, one of the most trusted music lawyers in the country, offers his ...
Confidence Games: Lawyers, Accountants, and the Tax Shelter Industry
Milton C. Regan Jr.
The MIT Press
For ten boom-powered years at the turn of the twenty-first century, some of America's most prominent law and accounting firms created and marketed products that enabled the very rich -- including newly minted dot-com millionaires -- to avoid paying their fair share of taxes by claiming benefits not recognized by law. These abusive domestic tax shelters bore such exotic names as BOSS, BLIPS, and COBRA and were developed by such prestigious firms ...
Nightclub and Bar Marketing Manifesto: The Secrets to Building Your Own Nightlife Event Business and How to ...
Cold Rock Publishing, 2014
Who wouldn’t want to be the life of the party, get in free to major events and parties, drink for free, and best of all - make killer money doing it. Written by Nightlife Marketing Consultant Louie La Vella. He has built a successful nightlife event business since being a teenager and now has over 15 years experience under his belt. With over 30 live concerts and a thousand plus weekly events, La Vella gives a fascinating insight into ...
This Business of Concert Promotion and Touring: "A Practical Guide to Creating, Selling, Organizing, and ...
Ray D. Waddell
The only book that looks at the business of concert promotion. Concerts are part art, part party—and a big part business. This Business of Concert Promotion and Touring is the first to focus on that all-important business aspect, from creating a show, to selling a show, to organizing the show, to staging the show. Working with venues, personnel, booking, promoting, marketing, publicity, public relations, financial management, and much more ...
The Case against Fluoride: How Hazardous Waste Ended Up in Our Drinking Water and the Bad Science and ...
Chelsea Green Publishing
When the U.S. Public Health Service endorsed water fluoridation in 1950, there was little evidence of its safety. Now, six decades later and after most countries have rejected the practice, more than 70 percent of Americans, as well as 200 million people worldwide, are drinking fluoridated water. The Center for Disease Control and the American Dental Association continue to promote it--and even mandatory statewide water fluoridation--despite ...
Genetics: A Conceptual Approach
Benjamin A. Pierce
W. H. Freeman
Since its inception, Genetics: A Conceptual Approach has been known for its engaging writing style and its focus on the key concepts in genetics. By presenting key concepts clearly and by helping students make connections between them, Pierce enables students to study the big picture of genetics. The fourth edition includes new coverage on epigenetics, the first synthetic organism, our relationship to Neanderthals, microRNAs, and many other ...
HBR's 10 Must Reads on Strategic Marketing (with featured article “Marketing Myopia,” by Theodore Levitt)
Harvard Business Review
Harvard Business Review Press
NEW from the bestselling HBR’s 10 Must Reads series. Stop pushing productsand start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting itand your customersat the center ...
Solutions Manual for Introduction to Genetic Analysis, 10th Edition
Anthony J.F. Griffiths
Susan R. Wessler
W. H. Freeman
Book annotation not available for this title. Title: Introduction to Genetic Analysis Author: Scott, David/ Sia, Elaine A./ Brockett, Mirjana/ Fixsen, William D./ Lavitt, Diane K. Publisher: Macmillan Higher Education Publication Date: 2011/03/25 Number of Pages: 475 Binding Type: PAPERBACK Library of Congress:
Lawyers are Liars: The Truth About Protecting Our Assets
Mark J. Kohler
Kohler Mark J.
Life's Plan Publishing
Learn how to protect your assets and your business the right way. Are all Lawyers Liars? Of course not! But some lawyers are, and others who are not lawyers use that charge to sell the unsuspecting public asset protection structures or strategies that are outright lies. Until now, no other professional has been willing to call out the frauds and cheats in this powerful industry where self-professed experts and do-it-yourself hacks wreak havoc ...
Bill Graham Presents: My Life Inside Rock And Out
Da Capo Press
As a child, Bill Graham fled Europe to escape Hitler's armies. He grew up on the streets of New York and in the dining rooms of the hotels in the Catskills. After failing as an actor, he headed for San Francisco right before the Summer of Love where he founded the Fillmore and launched the rock icons of a generation--Janis Joplin, Otis Redding, Jefferson Airplane, Cream, the Grateful Dead, and more. He was a complex, caring, compassionate ...
Genetics Essentials: Concepts and Connections
Benjamin A. Pierce
W. H. Freeman
Derived from Benjamin Pierce's popular and acclaimed Genetics: A Conceptual Approach , Genetics Essentials covers basic transmission, molecular, and population genetics in 17 chapters, bypassing advanced topics to focus on what is essential for students new to the genetics field. Pierce continues his tradition of focusing on the basic concepts of genetics that students need to understand and the connections that lie between them. Like ...
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