books by Atomic Dog (contemporary technologies information)

books by Atomic Dog

books:

Business Protocol: Contemporary American Practice

4 reviews
Robinson

Atomic Dog, 2006

From a students POV
Coming from a students' perspective, Business Protocol is a better guide and more enjoyable to read compared to the other books available; unlike other books that take the "do this, do that" approach, David Robinson gives insight on what is the level of protocol expected.

Hand in Hand: Research Design and Statistics in the Behavioral Science

1 review
Sandra K. Webster

Atomic Dog, 2006

Best Darn Design/Stats book ever!
As a college professor, I've read a few textbooks in my day; some are good, others are adequate, and still others can be indecipherable and, dare I say, down right frightening. Dr. Webster has somehow accomplished the impossible: She has taken an otherwise unpopular subject and somehow made it enticing. It is pure wizardry for someone with such a diverse and extensive background to write at such ...

Instructor's Edition: International Logistics 2e

3 reviews
Pierre A David, Richard D Stewart

Atomic Dog, 2006

A word from the author
The content of this book is based on the material that I use in a graduate course in International Logistics that I started teaching twenty years ago and which I still teach every semester. The material has benefited from the feedback of hundreds of students, most of whom were professionals engaged in international business, either in international logistics or in a related field. Although the ...

Marketing Research: An Aid to Decision Making

1 review
Alan Shao, Kevin Zhou

Atomic Dog, 2006

GREAT BOOK !
That's one of the best books on marketing research with a simple approach. Subtitle reads "An aid to decision making". But not only to decision making but also to everybody who wants a quick understanding of marketing research. The only thing to say the writer is "thank you" as it has such a simple but powerful approach to marketing research. I am teaching marketing for 10 years and this is one ...

Distributed multimedia: Technologies, applications, and opportunities in the digital information industry : a ...

2 reviews
Palmer W Agnew

Atomic Dog Pub, 2002

Superb discussion, excellent basic concepts
I purchased this book after reading several very positive reviews of it in PC Week and EMEDIA. Despite being a couple of years old now which is very long in this business, I find myself frequently taking this book off the shelf to read about the basics and framework in this changing industry. Well worth having

Services Marketing: Operation, Management, and Strategy

1 review
Kenneth E. Clow, David L. Kurtz

Atomic Dog, 2003

blah blah blah
good basic services principles... not much for interest, but does do a descent job of conveying and illustrating basic services marketing principles.