books by Bard Press
 
 



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Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts!28 reviews
Jon Spoelstra

Bard Press, 2001

Great Reading
This book is very insightful and has a lot of relevance to marketing in general, not just sports marketing. I have a small company, but the president if a large national company that I deal with, saw it on my desk and now he's reading it. It's a must for all executives.
  
  











  



  
The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires44 reviews
Roy H. Williams

Bard Press, 1998

Does Roy H. Williams ( (( Really know )) ) what he's talking about?
Prior to reading this first of three books I wondered does Roy H. Williams really know what he's talking about? (I guess when you become a Read-o-holic and you've read more than a few thousand books you began to wonder is this all a game? A game of money for books or what.) My second thought was has this man compiled some great stories illustrating some pre-used concepts on Marketing? You ...
  
  











  



  
Seven Second Marketing : How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd5 reviews
Ivan Misner

Bard Press, 1996

Why do you need to read this book?
Have you ever been to a business meeting or social gathering, been introduced to someone then, just five minutes later, can't remember what their name is or what their business is? Read this book and your name and business will be remembered by everyone, whether the gathering is five or fifty or more people.
  
  











  



  
Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming ...78 reviews
Jeffrey Gitomer

Bard Press, 1998

Are your customers satisfied, or loyal?
The difference between a satisfied customer and a loyal customer is; one MIGHT do business with you again and MIGHT refer others to you, the other WILL do business with you again and CAN'T WAIT to tell others about your business. Of course this is just one of the many differences between a satisfied and a loyal customer. There are many others. Loyal customers cost less, because they are worth ...
  
  











  



  
Little Red Book of Selling: 12.5 Principles of Sales Greatness113 reviews
Jeffrey Gitomer

Bard Press, 2004

Great book for almost any sales role!
This book is a quick read with great tips on how to improve your sales. I have recommended it to my salesforce as I truly believe it can help anyone with the passion for selling! Honestly, it should help motivate anyone to get out there and sell, sell, sell! The author does a great job of giving you new ideas that are useful, so I think the content is great. It is a great book if you need ...
  
  











  



  
Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships76 reviews
Jeffrey Gitomer

Bard Press, 2006

Great networking book!
This book is one of the best networking books on the market! Jeffrey's unique charisma, his trademark style, the excellent graphic and the valuable information, make this book a great networking tool. Recomended!
  
  











  



  
Masters of Networking: Building Relationships for Your Pocketbook and Soul32 reviews
Ivan Misner

Bard Press, 2000

Net Giving is the Key to Networking
Making connections with others to foster your business is great but all too often business people forget that you cannot take advantage of associates and colleagues. Networking is probably one of the most mis-used words in business vocabulary. Most people are Net Takers and not Net Givers. I happily give but became disappointed when I didn't receive after helping somebody many times for many ...
  
  











  



  
Play to Win!, Revised Edition: Choosing Growth Over Fear in Work and Life20 reviews
Larry Wilson

Bard Press, 2004

Choosing growth over fear.
This great book by Larry Wilson is all about choosing growth over fear. It's about the miracle of personal development and no one knows more about personal development than Larry Wilson.Playing to Win is a soup to nuts approach to personal development as only Larry Wilson can do.Are you playing it a little bit too safe? What is that costing you? Read Playing to Win. It may revolutionize your ...
  
  











  



  
The Owner's Manual for the Brain: Everyday Applications from Mind-Brain Research 3rd Edition33 reviews
Pierce J. Howard

Bard Press, 2006

Great insight!
I thoroughly enjoyed this work as it relates significantly to an area of my own research, paranormal phenomena. I was keenly interested in a study that identified 1 in 3 people as being sensitive to the effects of imbalenced ion counts in the environment. I am curious to know if of those 1 in 3, how many of the affected have a hypersensitivity or electromagnetic fields. I would love to know the ...
  
  











  



  
Inside the Magic Kingdom : Seven Keys to Disney's Success53 reviews
Tom Connellan

Bard Press, 1997

If only every company used these princples
I was in the process of introducing some new processes relating to dealing with our cusotmers, so I purchased this book. It is wonderful - and if you want a real treat attend the park after reading it. It will amaze you how this organization goes out of their way to EXCEED the customer's expectations. In the world today, it seems customer service is no longer a priority to some establishments.
  
  











  



  
Power Networking, 2nd Edition: 59 Secrets for Personal & Professional Success19 reviews
Donna Fisher

Bard Press, 2000

Great Way to Learn the Basics
As I talk to more and more people, it becomes obvious that most of them have a vague idea of what networking is, but really no idea how to get started or how to be effective. This book gives a great starting place. The assessment allows the reader to take a hard look at where they are now and then using the steps, to make a plan for improving their life and career. I would highly recommend this ...
  
  











  



  
Accidental Magic: The Wizard's Techniques for Writing Words Worth 1,000 Pictures10 reviews
Roy Williams

Bard Press, 2001

great
I rescue dogs. I normally do o.k. in finding good homes but I had to do better when I got up to 9 and could not find homes for them. I bought this book. Studied the technique. Now I have families fighting over who gets my dogs. Great. It's all in the presentation. These are examples.
  
  











  



  
The World's Best Known Marketing Secret, 2nd Edition: Building Your Business with Word-of-Mouth Marketing30 reviews
Ivan R. Misner

Bard Press, 1999

Great Handbook
This is a very clear concise manual for networking - The techniques taught are simple powerful and effective.
  
  











  



  
Bringing Out the Best in Others!: 3 Keys for Business Leaders, Educators, Coaches and Parents14 reviews
Thomas Connellan

Bard Press, 2003

An outstanding tool for motivating others to be their best.
I've read too many "self-help" and "help-others" type books to list, and this one honestly rates among one of the most useful. I work not only as a marketing director for my company, but also serve in leadership positions in numerous professional, civic, and non-profit organizations, and across the board, one of the greatest challenges is in helping others to perform at the level which you know ...
  
  











  



  
The Owner's Manual for Personality at Work: How the Big Five Personality Traits Affect Your Performance, ...5 reviews
Pierce J. Howard

Bard Press, 2000

Personality at Work
Being a doctoral student in organizational leadership, I have read most of the books written about personality research, and especially those that focus on leadership behavior. Examining leadership competencies, learning styles, team development, and the application of personality assessment with the book has "simply" further opened my eyes to the importance of improving interpersonal awareness ...
  
  











  



  
The Streetcorner Strategy for Winning Local Markets: Right Sales, Right Service, Right Customers, Right Cost4 reviews
Robert E. Hall

Bard Press, 1999

An extremely compelling book that inspired the CRM movement.
By the end of the fourth chapter, I had profoundly changed the way I thought about my business and how to generate profits. Written five years ago, this book inspired the CRM (Customer Relationship Management) movement and remains the best book on the subject. As founder of the technology/consulting firm ActionSystems, Robert Hall has helped scores of companies improve profitability. His ...
  
  











  



  
Magical Worlds of the Wizard of Ads: Tools and Techniques for Profitable Persuasion19 reviews
Roy Williams

Bard Press, 2001

MorRifkie
What is branding? How do people really remember you? How do you build your brand? This book gets back to the basics. There really is a magical formula. For you. For your company. I bought this book because it was different. It disagreed with everything I had previously learned. This book can change the way you think. Forever. My mind turns in a completely new direction. Seeing things from ...
  
  











  



  
Business by Referral : A Sure-Fire Way to Generate New Business6 reviews
Ivan Misner

Bard Press, 1998

More than just a good marketing book
Does your success in business depend largely on your ability to market yourself and your services? Mine does, (I'm a professional speaker) and I peruse almost every new marketing book that comes down the pike. You know, the old "If I can get one good idea from the book, it is well worth reading" attitude. Well, this book breaks the mold. Hundreds of good ideas, but much more importantly, a ...
  
  











  



  
Secret Formulas of the Wizard of Ads: Turning Paupers into Princes and Lead into Gold34 reviews
Roy H. Williams

Bard Press, 1999

Roy H. Williams where are the Secret Formulas to the Wizard of Ads?
Hey Roy Williams, where are the "Secret Formulas" to the Wizard of Ads? After reading the first book by Roy H. Williams (The Wizard of Ads) I needed to know more and my mind was asking more questions than ever. Take me in depth Roy. Show me the behind the scenes things and reveal to me "how Broca works", show me how to "See my customer Real" and help me to explore how "Second-Hand Knowledge" ...
  
  











  



  
Beyond the Wall of Resistance: Unconventional Strategies that Build Support for Change5 reviews
Rick Maurer

Bard Press, 1996

best book on change I know
As one who has recently written a book ("Difficult Converstions"), I'm aware that reader reviews sometimes come off as being written by a well-meaing friend or colleague. So I want to be clear that I've never even heard of Rick Maurer. I got his book off Amazon.com, along with about ten other books on corporate change. Mr. Maurer's book is the one I find the most compelling. More than any ...
  
  











  








   



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