books by Kaplan Business
books:
Build It Big: 101 Insider Secrets from Top Direct Selling Experts
23 reviews
Direct Selling Womens Alliance (DSWA)
Kaplan Business, 2005
Wonderful inspiration
I was at my first Pampered Chef conference a few years back. An out of state team member had it on hand on was discussing it with our director. Wasn't being nosy, but couldn't help to over hear some of the things they were discussing. The book sounded interesting, I glanced at it for a few, but not long enough to get anything out of it. What I did glance did not have much interest to me at ...
Investing in Duplexes, Triplexes, and Quads: The Fastest and Safest Way to Real Estate Wealth
36 reviews
Larry B. Loftis
Kaplan Business, 2006
Investing in Duplexes, Triplexes & Quads
Larry Loftus gives great tips in this easy-to-read guide for this type of investing. When my partner and I first decided to buy a second home for an investment, we weren't sure which kind was right for us. This book turned out to be our turning point where we realized this was the right type of investment for our situation. Loftus relates personal experience, regrets and success. Great ...
Selling to Big Companies
50 reviews
Jill Konrath
Kaplan Business, 2005
THE Enterprise Sales Resource
After seven-plus years as a freelance communications professional, I brought my skills in-house to begin a new career in sales. I began reading, researching, and soaking up the best sales practices I could uncover. As a result of my recent promotion, however, I am now responsible for reaching out to key decision makers at large enterprises, including many listed in the Fortune 1000 and Forbes ...
The Fashion Designer Survival Guide: An Insider's Look at Starting and Running Your Own Fashion Business
35 reviews
Mary Gehlhar
Kaplan Business, 2005
Very thorough
If you are thinking of starting a business in fashion this contains everything you need to know.
Storyselling for Financial Advisors : How Top Producers Sell
29 reviews
Scott West
,
Mitch Anthony
Kaplan Business, 2000
An Advisor must read!
If you are considering a career in financial planning or are currently working in the financial services industry, this is a must read. Failure to read this book will insure you sound like everyone else and that will not understand your client.
CFA Fundamentals
4 reviews
Bruce Kuhlman
Kaplan Business, 2005
good book
This book offers a quick trip to the field. It is very reader friendly. Great starter book.
Questions Great Financial Advisors Ask... and Investors Need to Know
10 reviews
Alan Parisse
,
David Richman
Kaplan Business, 2006
Very informative
This book has been a great reference for myself, and reinforces some of my core ideals, including how to create a customer base that not only trusts you, but works for you because you can convey to them that you actually DO care about them and their futures. This is a core book for me in my library.
Word of Mouth Marketing: How Smart Companies Get People Talking
96 reviews
Andy Sernovitz
Kaplan Business, 2006
A "Must Read" for all business and non-profit organization people
Technology is rapidly changing how we communicate. Andy Sernovitz tells how to use it effectively. Companies that use his approach stand a better chance of succeeding and thriving. He uses a simple, straight-forward style with concrete examples. Ironically this multi-billion dollar industry cannot be measured of itself, but individual results can be seen and/or conjectured. His insights are ...
From Kitchen to Market: Selling Your Gourmet Food Specialty
12 reviews
Stephen Hall
Kaplan Business, 2005
Fantastic book for food start-ups
This book was recommended in a class at the local community college on starting a food business. There are excellent examples of various business models and lots of referrals to other helpful web sites. If you have a specialty food product you're making in your kitchen and you dream of selling it, this book is perfect.
The Radical Leap: A Personal Lesson in Extreme Leadership
47 reviews
Steve Farber
Kaplan Business, 2004
Simple story with a very deep meaning - not for the close minded
I have to admit I bought this book on a whim because I liked the title. I bought the second copy to loan to all my friends who kept asking to borrow it. The story flows well and leads you to some very deep thinking. Farber does an excellent job of tying in a fiction story (at least I assume it is fiction) with some excellent concepts in leadership. I would recommend this book to anyone who is ...
Getting Them to Give a Damn: How to Get Your Front Line to Care about Your Bottom Line
8 reviews
Eric Chester
Kaplan Business, 2005
A 'must' for any member of the 'next generation employer'
Eric Chester's Getting Them To Give A Damn: How To Get Your Front Line To Care About Your Bottom Line provides an excellent key to turning uncaring employees into performers and innovators. The latest generation shares a new set of values and won't blindly conform to company policy - but they can be motivated, and 'Generation Y expect' author Eric Chester shows how. From recruiting the best new ...
Sales and Marketing the Six Sigma Way
19 reviews
Kaplan Business, 2006
Data-driven Process Improvement
Sales and Marketing the Six Sigma Way is a great conceptual introduction to Six Sigma. Six Sigma is most known as a quality control system for reducing manufacturing defects at companies such as Motorola and General Electric. This book explains how it can also be used to improve processes in marketing, sales, and customer service. The author emphasizes the importance of delivering value to ...
Finish What You Start: 10 Surefire Ways to Deliver Your Projects On Time and On Budget
3 reviews
Michael J Cunningham
Kaplan Business, 2006
Great Tool!
Michael Cunningham has done a terrific job breaking down project management into a simplified, usable manner--unlike many others who overcomplicate the process. I am a beginner project manager for a corporate executive, and he reccommended this book as a helpful tool. Finish What You Start will show you step by step how to turn a mess of deadlines, people running loose, and a draining budget into ...
What No One Ever Tells You about Starting Your Own Business: Real-Life Start-Up Advice from 101 Successful ...
31 reviews
Jan Norman
Kaplan Business, 2004
Inspirational Secondary Reading For Those Thinking About Or Planning To Start A Business Venture
You should definitely go to the largest public library in your area and review the numerous business startup books that are available. If you feel a particular book is worth re-reading or to keep as a future reference, you should buy the latest edition of such a book. (Use the book's ISBN number to search online for the newest edition that is currently available.) What you will get from this ...
Building Your Multi-Million Dollar Practice: 8 Success Strategies of Top Producing Advisors
10 reviews
Peter Vessenes
,
Katherine Vessenes
Kaplan Business, 2005
How To Build a Financial Services Powerhouse
Katherine and Peter Vessenes have a unique perspective on how to build a top financial services practice today. With the current emphasis on efficiency in the workplace, the Vessenes take this to another level for financial professionals. The combination of practical and theoretical suggestions make this a must read for any financial professional who wants to supercharge their practice. This ...
ROI Selling: Increasing Revenue, Profit, and Customer Loyalty through the 360 Sales Cycle
19 reviews
Michael Nick
,
Kurt Koenig
Kaplan Business, 2004
Making money with ROI Selling
Having been a sales mentor for 7 years, and having sold large solutions into the Enterprise for 23, this book has been exactly what I have been looking for. The need to quantify value in an easy, neutral fashion, and have your prospect do it with you, is exactly how the deals are being done today in this overheated, competitive technology market. I have adapted my practice to ROI selling, ...
Raising Money Smart Kids: What They Need to Know about Money and How to Tell Them (Kiplinger's Personal ...
3 reviews
Janet Bodnar
Kaplan Business, 2005
What a parent needs to know to help their kids understand money
With each generation the children seem to have more money available to them than their parents. With this should come responsibility and learning how to spend or save wisely. The problem is that most just learn to spend as soon as they get it, get it by begging parents or an allowance with no responsibilities involved or similar. Enter Janet Bodnar, deputy-editor of Kiplinger's Personal ...
Keeping the Books: Basic Recordkeeping and Accounting for the Successful Small Business (Keeping the Books)
19 reviews
Linda Pinson
Kaplan Business, 2007
Your Business at a Glance
This is an excellent book that teaches you to chart: where you would like to go on your business journey; where you are; and what you need to do to adjust your journey towards your profit goals. Long before reading this book, I had asked an Accountant the difference between fixed and variable assets - he really didn't answer my question. In fact, he seemed to be annoyed that I would ask such ...
Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
12 reviews
Marti Barletta
Kaplan Business, 2006
This Book Helped Our Business
Marti is a person of remarkable insight. What she understands about human nature and the way that men and women view the world is backed up by both solid research and keen intuition. Luckily - for her clients and the readers of her books - she has applied those insights to teach us all how to effectively communicate to women about our products, services, and ideas. A pragmatic ...
Tested in the Trenches: A 9-Step Plan for Building and Sustaining a Million-Dollar Financial Services Practice
14 reviews
Ron Carson
,
Steve Sanduski
Kaplan Business, 2005
Building your own Financial Planning practice
There are a lot of different books out there written by owners of different financial service firms but of all the books I've seen this book is by far the best. The advice may seem simple but it is highly effective. We have already referred to this book many times within the practice I work to help design processes that have simplified the way we do things. The advice on how to attract new ...
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