books by Palgrave Macmillan
 
 



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The Synergist: How to Lead Your Team to Predictable Success
Les McKeown

Palgrave Macmillan, 2012

Why do so many teams fail to perform - achieving compromise at best and gridlock at worst? And what does it take to end this gridlock? Wall Street Journal bestselling author and speaker Les McKeown shows how to take any team from gridlock to world class success. In his new book, McKeown argues that every successful team includes a critical player, the Synergist, who can take the three exisiting types - The bold dreamers (Visionaries), the ...
  
  











  



  
Vested Outsourcing, ...

Palgrave Macmillan, 2010

Progressive companies and University programs have recently begun to rethink outsourcing models. In Vested Outsourcing, thought-leader Kate Vitasek has created a model that will improve outsourcing procedures much the way Six Sigma and Lean improved production processes in the 80's and 90's. Based on a research study with the University of Tennessee and the United States Air force, Vitasek has identified the top 10 flaws in most outsourced ...
  
  











  



  
The Art of the Pitch: Persuasion and Presentation Skills that Win Business

Palgrave Macmillan, 2012

Occasionally, a great idea will sell itself. The other 99% of the time, you have to find a way to persuade others that it is, in fact, a great idea. Most executives spend the vast majority of their time creating their work, and almost no time on the presentation. Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver ...
  
  











  



  
Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers
Mark Ingwer

Palgrave Macmillan, 2012

In today's competitive and global marketplace, it is becoming increasingly essential for companies and brands to understand why customers buy—or don't buy—their products and services. Only by understanding the "whys" can companies grow their business and develop loyal customers. In Empathetic Marketing , Dr. Mark Ingwer presents a groundbreaking approach to understanding consumers' core emotional needs. This innovative book provides both ...
  
  











  



  
Power Branding: Leveraging the Success of the World's Best Brands
Steve McKee

Palgrave Macmillan Trade, 2014

Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running but never winning the race. The difference is that the biggest and best brands aren’t slaves to conventional marketing wisdom. McKee shows by example how the same, sometimes counter-intuitive, strategies used by the biggest brands ...
  
  











  



  
A Better World, Inc.: How Companies Profit by Solving Global Problems...Where Governments Cannot
Alice Korngold

Palgrave Macmillan, 2014

In A Better World, Inc. , Korngold shows companies and their executives how to profit by developing solutions to the world's most daunting challenges – those that governments cannot and have not addressed. Using case studies of various global companies from Nike to Pfizer to Vodafone and GlaxoSmithKline, A Better World, Inc. delineates best practices for corporations to maximize profits, decrease costs, and build the longer-term value of ...
  
  











  



  
Startup Rising: The Entrepreneurial Revolution Remaking the Middle East
Christopher M. Schroeder

Palgrave Macmillan Trade, 2014

Despite the world's elation at the Arab Spring, shockingly little has changed politically in the Middle East; even frontliners Egypt and Tunisia continue to suffer repression, fixed elections, and bombings, while Syria descends into civil war. But in the midst of it all, a quieter revolution has begun to emerge, one that might ultimately do more to change the face of the region: entrepreneurship. As a seasoned angel investor in emerging markets, ...
  
  











  



  
Walk in My Shoes: Conversations between a Civil Rights Legend and his Godson on the Journey Ahead
Andrew J. Young, Kabir Sehgal

Palgrave Macmillan Trade, 2011

A top aide to Martin Luther King, Jr., Andrew Young has been a witness to history and has made his own. During the cvil rights movement, he worked tirelessly as a strategist and negotiator during the campaigns that resulted in the passage of the Civil Rights Act and Voting Rights Act, and was at Martin Luther King, Jr.’s side when he was assassinated. For years, in correspondence and conversation, he has been mentoring his godson, Kabir ...
  
  











  



  
The Wealth Choice: Success Secrets of Black Millionaires

Palgrave Macmillan Trade, 2013

It’s no secret that these hard times have been even harder for the Black community. Approximately 35 percent of African Americans had no measurable assets in 2009, and 24 percent of these same households had only a motor vehicle. Dennis Kimbro, observing how the weight of the continuing housing and credit crises disproportionately impacts the African-American community, takes a sharp look at a carefully cultivated group of individuals ...
  
  











  



  
Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
Douglas Van Praet

Palgrave Macmillan Trade, 2014

For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can’t tell us because they don’t really know.  Before marketers develop strategies, they need to recognize that consumers have strategies too . . . human  strategies, not consumer  strategies. We need to go beyond asking ...
  
  











  



  
China Goes West
Joel Backaler

Palgrave Macmillan, 2014
  
  











  



  
Mobile Influence: The New Power of the Consumer
Chuck Martin

Palgrave Macmillan Trade, 2013

The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment.  With the staggering growth in the use of mobile technology as both product research ...
  
  











  



  
Nice Companies Finish First: Why Cutthroat Management Is Over--and Collaboration Is In
Peter Shankman

Palgrave Macmillan Trade, 2014

The era of authoritarian cowboy CEOs like Jack Welch and Lee Iacocca is over. In an age of increasing transparency and access, it just doesn’t pay to be a jerk—to employees, customers, competitors, or anyone else. In Nice Companies Finish First , Shankman, a pioneer in modern PR, marketing, advertising, social media, and customer service, profiles the famously nice executives, entrepreneurs, and companies that are setting the standard for ...
  
  











  



  
A Woman's Crusade: Alice Paul and the Battle for the Ballot
Mary Walton

Palgrave Macmillan Trade, 2010

Alice Paul began her life as a studious girl from a strict Quaker family in New Jersey. In 1907, a scholarship took her to England, where she developed a passionate devotion to the suffrage movement.  Upon her return to the United States, Alice became the leader of the militant wing of the American suffrage movement.  Calling themselves “Silent Sentinels,” she and her followers were the first protestors to picket the White House. Arrested ...
  
  











  



  
Pleasurable Kingdom: Animals and the Nature of Feeling Good
Jonathan Balcombe

Palgrave Macmillan Trade, 2007

Pleasurable Kingdom presents new evidence that animals--like humans--enjoy themselves. From birds to baboons, insects to iguanas, animals feel good thanks to play, sex, touch, food, anticipation, comfort, aesthetics, and more. Combining rigorous evidence, elegant argument and amusing anecdotes, leading animal behavior researcher Jonathan Balcombe shows that the possibility of positive feelings in creatures other than humans has important ...
  
  











  



  
Surviving Your Academic Job Hunt: Advice for Humanities Ph.D.s

Palgrave Macmillan, 2005

 This book shows job hunters how to train themselves to succeed in the humanities job market. They can study examples of the documents and work up answers to the questions posed in phone, conference, and campus interviews. They will also learn about bargaining for items such as subsidies, databases, and start-up packages. The book can be used by department job officers to train students, or by job hunters training themselves. Minority job ...
  
  











  



  
Second Nature: The Inner Lives of Animals
Jonathan Balcombe

Palgrave Macmillan, 2011

Do baboons have a sense of right and wrong? Do cats and dogs have their feelings hurt? Animal behavior expert Jonathan Balcombe makes the case that animals, once viewed only as mindless automatons, actually have rich sensory experiences and emotional complexity. Drawing on new research, observational studies, and personal anecdotes to reveal the full spectrum of animal experience, Balcombe paints a new picture of the inner lives of animals that ...
  
  











  



  
The Edge: 50 Tips from Brands that Lead
Allen P. Adamson

Palgrave Macmillan Trade, 2013

In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promote or deride products and services to a massive Internet audience at a moments notice. Any misstep away from the brand message  becomes a catastrophe as companies are no longer afforded the luxury of tweaking their message as a commercial, ad, or story develops, resulting in damage control ...
  
  











  



  
The Problem of Political Authority: An Examination of the Right to Coerce and the Duty to Obey

Palgrave Macmillan, 2012

Modern states commonly deploy coercion in a wide array of circumstances in which the resort to force would clearly be wrong for any private agent. What entitles the state to behave in this manner? And why should citizens obey its commands? This book examines theories of political authority, from the social contract theory, to theories of democratic authorization, to fairness- and consequence-based theories. Ultimately, no theory of authority ...
  
  











  



  
Brand Resilience: Managing Risk and Recovery in a High-Speed World

Palgrave Macmillan Trade, 2011

As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash—by disgruntled customers, competing companies, even internal sources. Here, veteran marketing executive Jonathan Copulsky shows companies and individuals how to play brand defense in ...
  
  











  








   



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