books by Palgrave Macmillan
 
 



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Power Branding: Leveraging the Success of the World's Best Brands

Palgrave Macmillan Trade, 2014

Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running but never winning the race. The difference is that the biggest and best brands aren’t slaves to conventional marketing wisdom. McKee shows by example how the same, sometimes counter-intuitive, strategies used by the biggest brands ...
  
  











  



  
Vested Outsourcing, ...

Palgrave Macmillan, 2010

Progressive companies and University programs have recently begun to rethink outsourcing models. In Vested Outsourcing, thought-leader Kate Vitasek has created a model that will improve outsourcing procedures much the way Six Sigma and Lean improved production processes in the 80's and 90's. Based on a research study with the University of Tennessee and the United States Air force, Vitasek has identified the top 10 flaws in most outsourced ...
  
  











  



  
A Better World, Inc.: How Companies Profit by Solving Global Problems...Where Governments Cannot
Alice Korngold

Palgrave Macmillan, 2014

In A Better World, Inc. , Korngold shows companies and their executives how to profit by developing solutions to the world's most daunting challenges – those that governments cannot and have not addressed. Using case studies of various global companies from Nike to Pfizer to Vodafone and GlaxoSmithKline, A Better World, Inc. delineates best practices for corporations to maximize profits, decrease costs, and build the longer-term value of ...
  
  











  



  
Startup Rising: The Entrepreneurial Revolution Remaking the Middle East

Palgrave Macmillan Trade, 2013

Despite the world's elation at the Arab Spring, shockingly little has changed politically in the Middle East; even frontliners Egypt and Tunisia continue to suffer repression, fixed elections, and bombings, while Syria descends into civil war. But in the midst of it all, a quieter revolution has begun to emerge, one that might ultimately do more to change the face of the region: entrepreneurship. As a seasoned angel investor in emerging ...
  
  











  



  
The Synergist: How to Lead Your Team to Predictable Success
Les McKeown

Palgrave Macmillan Trade, 2012

Why do so many teams fail to perform - achieving compromise at best and gridlock at worst? And what does it take to end this gridlock? Wall Street Journal bestselling author and speaker Les McKeown shows how to take any team from gridlock to world class success. In his new book, McKeown argues that every successful team includes a critical player, the Synergist, who can take the three exisiting types - The bold dreamers (Visionaries), the ...
  
  











  



  
A Woman's Crusade: Alice Paul and the Battle for the Ballot

Palgrave Macmillan Trade, 2010

Alice Paul began her life as a studious girl from a strict Quaker family in New Jersey. In 1907, a scholarship took her to England, where she developed a passionate devotion to the suffrage movement.  Upon her return to the United States, Alice became the leader of the militant wing of the American suffrage movement.  Calling themselves “Silent Sentinels,” she and her followers were the first protestors to picket the White House. Arrested ...
  
  











  



  
Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers
Mark Ingwer

Palgrave Macmillan, 2012

In today's competitive and global marketplace, it is becoming increasingly essential for companies and brands to understand why customers buy—or don't buy—their products and services. Only by understanding the "whys" can companies grow their business and develop loyal customers. In Empathetic Marketing , Dr. Mark Ingwer presents a groundbreaking approach to understanding consumers' core emotional needs. This innovative book provides both ...
  
  











  



  
Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

Palgrave Macmillan Trade, 2012

For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer strategies. We need to go beyond asking why, and ...
  
  











  



  
Walk in My Shoes: Conversations between a Civil Rights Legend and his Godson on the Journey Ahead

Palgrave Macmillan Trade, 2010

A top aide to Martin Luther King, Jr., Andrew Young has been a witness to history and has made his own. During the cvil rights movement, he worked tirelessly as a strategist and negotiator during the campaigns that resulted in the passage of the Civil Rights Act and Voting Rights Act, and was at Martin Luther King, Jr.’s side when he was assassinated. For years, in correspondence and conversation, he has been mentoring his godson, Kabir ...
  
  











  



  
The Wealth Choice: Success Secrets of Black Millionaires
Dennis Kimbro

Palgrave Macmillan Trade, 2013

It’s no secret that these hard times have been even harder for the Black community. Approximately 35 percent of African Americans had no measurable assets in 2009, and 24 percent of these same households had only a motor vehicle. Dennis Kimbro, observing how the weight of the continuing housing and credit crises disproportionately impacts the African-American community, takes a sharp look at a carefully cultivated group of individuals ...
  
  











  



  
The Problem of Political Authority: An Examination of the Right to Coerce and the Duty to Obey
Michael Huemer

Palgrave Macmillan, 2012

Modern states commonly deploy coercion in a wide array of circumstances in which the resort to force would clearly be wrong for any private agent. What entitles the state to behave in this manner? And why should citizens obey its commands? This book examines theories of political authority, from the social contract theory, to theories of democratic authorization, to fairness- and consequence-based theories. Ultimately, no theory of authority ...
  
  











  



  
The Edge: 50 Tips from Brands that Lead
Allen P. Adamson

Palgrave Macmillan Trade, 2013

In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promote or deride products and services to a massive Internet audience at a moments notice. Any misstep away from the brand message  becomes a catastrophe as companies are no longer afforded the luxury of tweaking their message as a commercial, ad, or story develops, resulting in damage control ...
  
  











  



  
Mobile Influence: The New Power of the Consumer
Chuck Martin

Palgrave Macmillan Trade, 2013

The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the customer where they are, but where they are going and their mindset at the moment.  With the staggering growth in the use of mobile technology as both product research ...
  
  











  



  
Second Nature: The Inner Lives of Animals (MacSci)
Jonathan Balcombe

Palgrave Macmillan Trade, 2010

For centuries we believed that humans were the only ones that mattered. The idea that animals had feelings was either dismissed or considered heresy. Today, that’s all changing. New scientific studies of animal behavior reveal perceptions, intelligences, awareness and social skills that would have been deemed fantasy a generation ago. The implications make our troubled relationship to animals one of the most pressing moral issues of our time. ...
  
  











  



  
Brand Resilience: Managing Risk and Recovery in a High-Speed World

Palgrave Macmillan Trade, 2011

As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash—by disgruntled customers, competing companies, even internal sources. Here, veteran marketing executive Jonathan Copulsky shows companies and individuals how to play brand defense in ...
  
  











  



  
The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World

Palgrave Macmillan, 2014

Today's marketers face a perilous journey. Thanks to new buyer dynamics, a boardroom-level obsession with marketing ROI, and 'big data' driven decision making tools, the rules have shifted beneath everyone's feet, leaving many dizzily wondering how to keep pace. Modern marketing leaders are expected to be tech savvy, data-driven brand ambassadors on the vanguard of change. But as marketing demands and workloads continue to evolve at the speed ...
  
  











  



  
Walking Prey: How America's Youth Are Vulnerable to Sex Slavery
Holly Austin Smith

Palgrave Macmillan Trade, 2014

Today, two cultural forces are converging to make America's youth easy targets for sex traffickers. Younger and younger girls are engaging in adult sexual attitudes and practices, and the pressure to conform means thousands have little self-worth and are vulnerable to exploitation. At the same time, thanks to social media, texting, and chatting services, predators are able to ferret out their victims more easily than ever before. In  Walking ...
  
  











  



  
Pleasurable Kingdom: Animals and the Nature of Feeling Good (MacSci)
Jonathan Balcombe

Palgrave Macmillan Trade, 2006

The recognition of animal pain and stress, once controversial, is now acknowledged by legislation in many countries, but there is no formal recognition of animals' ability to feel pleasure. Pleasurable Kingdom is the first book for lay-readers to present new evidence that animals--like humans--enjoy themselves. It debunks the popular perception that life for most is a continuous, grim struggle for survival and the avoidance of pain. Instead it ...
  
  











  



  
China Goes West
Joel Backaler

Palgrave Macmillan, 2014
  
  











  



  
Advanced Engineering Mathematics
K. A. Stroud, Dexter J. Booth

Palgrave Macmillan, 2003

Further Engineering Mathematics provides full coverage of the mathematical topics required by undergraduate students of engineering from second-year level onwards. The text has been completely reset to match exactly the style and format of the author's best selling and highly acclaimed introductory mathematics text, Engineering Mathematics, now in its expanded Fourth Edition. In keeping with the approach of the earlier text, the reader is guided ...
  
  











  








   



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