books by Palgrave Macmillan     books:       The Synergist: How to Lead Your Team to Predictable Success Palgrave Macmillan, 2012 Why do so many teams fail to perform - achieving compromise at best and gridlock at worst? And what does it take to end this gridlock? Wall Street Journal bestselling author and speaker Les McKeown shows how to take any team from gridlock to world class success. In his new book, McKeown argues that every successful team includes a critical player, the Synergist, who can take the three exisiting types - The bold dreamers (Visionaries), the ...             Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers Mark Ingwer Palgrave Macmillan, 2012 In today's competitive and global marketplace, it is becoming increasingly essential for companies and brands to understand why customers buy—or don't buy—their products and services. Only by understanding the "whys" can companies grow their business and develop loyal customers. In Empathetic Marketing , Dr. Mark Ingwer presents a groundbreaking approach to understanding consumers' core emotional needs. This innovative book provides both ...             Free Market Revolution: How Ayn Rand's Ideas Can End Big Government Palgrave Macmillan, 2012 NATIONAL BESTSELLER   A look at how our current crises are caused by too much government, and how Ayn Rand’s bold defense of free markets can help us change course.   The rise of the Tea Party and the 2010 election results revealed that tens of millions of Americans are alarmed by Big Government, but skeptical that anything can or will be done to stop the growth of the state. In Free Market Revolution, the keepers of Ayn Rand’s ...             Surviving Your Academic Job Hunt: Advice for Humanities Ph.D.s Kathryn Hume Palgrave Macmillan, 2005 This book shows job hunters how to train themselves to succeed in the humanities job market. They can study examples of the documents and work up answers to the questions posed in phone, conference, and campus interviews. They will also learn about bargaining for items such as subsidies, databases, and start-up packages. The book can be used by department job officers to train students, or by job hunters training themselves. Minority job hunters ...             The Edge: 50 Tips from Brands that Lead Allen P. Adamson Palgrave Macmillan, 2013 In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promote or deride products and services to a massive Internet audience at a moments notice. Any misstep away from the brand message  becomes a catastrophe as companies are no longer afforded the luxury of tweaking their message as a commercial, ad, or story develops, resulting in damage control ...             Brand Resilience: Managing Risk and Recovery in a High-Speed World Jonathan R. Copulsky Palgrave Macmillan, 2012 As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash—by disgruntled customers, competing companies, even internal sources. Here, veteran marketing executive Jonathan Copulsky shows companies and individuals how to play brand defense in ...             The Wealth Choice: Success Secrets of Black Millionaires Palgrave Macmillan, 2013 It’s no secret that these hard times have been even harder for the Black community. Approximately 35 percent of African Americans had no measurable assets in 2009, and 24 percent of these same households had only a motor vehicle. Dennis Kimbro, observing how the weight of the continuing housing and credit crises disproportionately impacts the African-American community, takes a sharp look at a carefully cultivated group of individuals ...             Walk in My Shoes: Conversations between a Civil Rights Legend and his Godson on the Journey Ahead Palgrave Macmillan, 2010 A top aide to Martin Luther King, Jr., Andrew Young has been a witness to history and has made his own. During the cvil rights movement, he worked tirelessly as a strategist and negotiator during the campaigns that resulted in the passage of the Civil Rights Act and Voting Rights Act, and was at Martin Luther King, Jr.’s side when he was assassinated. For years, in correspondence and conversation, he has been mentoring his godson, Kabir ...             Behind the Dream: The Making of the Speech that Transformed a Nation Clarence B. Jones, Stuart Connelly Palgrave Macmillan, 2011 “I have a dream.” When those words were spoken on the steps of the Lincoln Memorial on August 28, 1963, the crowd stood, electrified, as Martin Luther King, Jr. brought the plight of African Americans to the public consciousness and firmly established himself as one of the greatest orators of all time. Behind the Dream is a thrilling, behind-the-scenes account of the weeks leading up to the great event, as told by Clarence Jones, co-writer ...             A Woman's Crusade: Alice Paul and the Battle for the Ballot Palgrave Macmillan, 2010 Alice Paul began her life as a studious girl from a strict Quaker family in New Jersey. In 1907, a scholarship took her to England, where she developed a passionate devotion to the suffrage movement.  Upon her return to the United States, Alice became the leader of the militant wing of the American suffrage movement.  Calling themselves “Silent Sentinels,” she and her followers were the first protestors to picket the White House. Arrested ...             The New Golden Age: The Coming Revolution against Political Corruption and Economic Chaos Ravi Batra Palgrave Macmillan, 2007 In The New Golden Age, bestselling author and economist Ravi Batra identifies the roadblocks to economic prosperity--and what we need to do to overcome them. Bringing the same insight and expertise that made books like The Downfall of Capitalism and Communism international bestsellers, Batra takes on falling minimum wages, corporate scandals, rocketing oil prices, and many of the other crises facing the world economy. He also offers an ...             The Self-Aware Parent: Resolving Conflict and Building a Better Bond with Your Child Fran Walfish Palgrave Macmillan, 2010 A healthy relationship based on mutual trust is every parent’s wish. The bond between infant and parent is a natural phenomenon, but as children reach their preteens and form their own personalities, fireworks between the child and parent can ensue. Drawing on 20 years of clinical experience and new theories on attachment, family therapist and consultant to Parents magazine Dr. Fran Walfish argues that parents need to distinguish their own ...             The Life of Herbert Hoover Palgrave Macmillan, 2012 This is the first definitive study of the presidency of America's least understood, most neglected and most under-appreciated Chief Executive. Born in a Quaker hamlet in Iowa, orphaned at nine, Herbert Hoover rose to wealth and world fame as an international mining engineer, the savior of Belgium during the Great War, and Food Administrator under Woodrow Wilson. Perhaps the greatest Secretary of Commerce in American history, he helped engineer ...             Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks Tim Calkins Palgrave Macmillan, 2012 Anyone with a successful business can be certain of one thing: competitors are looking for opportunities to attack. As a result, defending a business is a critical task for business leaders. Indeed, a good defense is far more important that a good offense. If you fail trying to grow, you will miss your objectives. If you fail defending your business, you can lose everything. Defensive strategy is a brutal business; the objective is to drive ...             Second Nature: The Inner Lives of Animals Jonathan Balcombe Palgrave Macmillan, 2010 For centuries we believed that humans were the only ones that mattered. The idea that animals had feelings was either dismissed or considered heresy. Today, that’s all changing. New scientific studies of animal behavior reveal perceptions, intelligences, awareness and social skills that would have been deemed fantasy a generation ago. The implications make our troubled relationship to animals one of the most pressing moral issues of our time. ...             The Art of the Pitch: Persuasion and Presentation Skills that Win Business Palgrave Macmillan, 2012             Breakthrough Marketing Plans Palgrave Macmillan, 2008 Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure.             The Bully Action Guide: How to Help Your Child and Get Your School to Listen Edward F. Dragan Palgrave Macmillan, 2011 Bullying used to be thought of as an unpleasant rite of passage, but now psychologists are realizing that it inflicts real harm. As many as 40 percent of children report that they’ve experienced episodes of bullying at school or online through their school community. School safety expert Edward Dragan argues that parents need to be proactive in looking out for their children’s social well being at school. From his many decades as a Board of ...             The Power of the Sea: Tsunamis, Storm Surges, Rogue Waves, and Our Quest to Predict Disasters (Macsci) Bruce Parker Palgrave Macmillan, 2012 The Power of the Sea describes our struggle to understand the physics of the sea, so we can use that knowledge to predict when the sea will unleash its fury against us. In a wide-sweeping narrative spanning much of human history, Bruce Parker, former chief scientist of the National Ocean Service, interweaves thrilling and often moving stories of unpredicted natural disaster with an accessible account of scientific discovery. The result is a ...              search for books breakthrough, business, companies, competitive, conversations, corruption, customers, defending, defensive, disasters, emotional, empathetic, government, high-speed, humanities, marketing, millionaires, persuasion, political, predictable, presentation, recovery, resilience, resolving, revolution, self-aware, surviving, synergist, transformed, tsunamis books:    Kindle - Amazon's New Wireless Reading Device This is the future of book reading. I have used it and love it! randomly chosen toys & games: Perplexus Twist home  impressum - about us