books by Palgrave Macmillan
 
 



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Imagine There's No Heaven: How Atheism Helped Create the Modern World
Mitchell Stephens

Palgrave Macmillan, 2014

The historical achievements of religious belief have been large and well chronicled.  But what about  the accomplishments  of those  who have challenged religion? Traveling from classical Greece to twenty-first century America, Imagine There’s No Heaven explores the role of disbelief in shaping Western civilization. At each juncture common themes emerge: by questioning the role of gods in the heavens or the role of a God in creating man ...
  
  











  



  
Walking Prey: How America's Youth Are Vulnerable to Sex Slavery
Holly Austin Smith

Palgrave Macmillan, 2014

Today, two cultural forces are converging to make America's youth easy targets for sex traffickers. Younger and younger girls are engaging in adult sexual attitudes and practices, and the pressure to conform means thousands have little self-worth and are vulnerable to exploitation. At the same time, thanks to social media, texting, and chatting services, predators are able to ferret out their victims more easily than ever before. In  Walking ...
  
  











  



  
The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of ...
Jeremy Rifkin

Palgrave Macmillan, 2014

In The Zero Marginal Cost Society, New York Times bestselling author Jeremy Rifkin describes how the emerging Internet of Things is speeding us to an era of nearly free goods and services, precipitating the meteoric rise of a global Collaborative Commons and the eclipse of capitalism.   Rifkin uncovers a paradox at the heart of capitalism that has propelled it to greatness but is now taking it to its death—the inherent entrepreneurial ...
  
  











  



  
The Craft Beer Revolution: How a Band of Microbrewers Is Transforming the World's Favorite Drink
Steve Hindy

Palgrave Macmillan, 2014

Over the past 40 years craft-brewed beer has exploded in growth. In 1980, a handful of “microbrewery” pioneers launched a revolution that would challenge the dominance of the national brands, Budweiser, Coors, and Miller, and change the way Americans think about, and drink, beer. Today, there are more than 2,700 craft breweries in the United  States and another  1,500 are in the works. Their influence is spreading to Europe’s great ...
  
  











  



  
The New Rules of Retail: Competing in the World's Toughest Marketplace
Robin Lewis, Michael Dart

Palgrave Macmillan, 2010

The retail world is undergoing a fundamental transformation.  Rapidly evolving technology, globalization, and a saturated marketplace offer consumers instant access to thousands of equally compelling products and services, creating unprecedented levels of expectation.  The impact of these changes is so profound that 50 percent of today's retailers and consumer companies will not survive it.  Traditional business models will become extinct, ...
  
  











  



  
The Shriver Report: A Woman's Nation Pushes Back from the Brink
Maria Shriver

Palgrave Macmillan, 2014

Fifty years after President Lyndon B. Johnson called for a War on Poverty and enlisted Sargent Shriver to oversee it, the most important social issue of our day is once again the dire economic straits of millions of Americans. 1 in 3 Americans today live in poverty or teeter on the brink. 70 million are women and the children who depend on them. The fragile economic status of millions of American women is the shameful secret of the modern ...
  
  











  



  
The Great Prostate Hoax: How Big Medicine Hijacked the PSA Test and Caused a Public Health Disaster
Richard J. Ablin, Ronald Piana

Palgrave Macmillan, 2014

Every year, more than a million  men undergo painful needle biopsies for prostate cancer, and upward of 100,000 have radical prostatectomies, resulting in incontinence and impotence. But the shocking fact is that most of these men would never have died from this common form of cancer, which frequently grows so slowly that it never even leaves the prostate. How did we get to a point where so many unnecessary  tests and surgeries are being done? ...
  
  











  



  
The Big Truck That Went By: How the World Came to Save Haiti and Left Behind a Disaster
Jonathan M. Katz

Palgrave Macmillan, 2014

NOW IN PAPERBACK WITH A NEW AFTERWORD BY THE AUTHOR NAMED ONE OF THE BEST NONFICTION BOOKS OF THE YEAR BY Amazon * Christian Science Monitor * Kirkus Reviews * Slate |   Finalist,  2014 Helen Bernstein Award | Winner of the 2013 WOLA-Duke Book Award | Winner of the 2012 J. Anthony Lukas Work-in-Progress Award Published to glowing reviews, and winner of multiple awards, The Big Truck That Went By is a crucial, ...
  
  











  



  
The Core: Teaching Your Child the Foundations of Classical Education
Leigh A. Bortins

Palgrave Macmillan, 2010

In the past, correct spelling, the multiplication tables, the names of the state capitals and the American presidents were basics that all children were taught in school. Today, many children graduate without this essential knowledge. Most curricula today follow a haphazard sampling of topics with a focus on  political correctness instead of teaching students how to study. Leigh Bortins, a leading figure in the homeschooling community, is ...
  
  











  



  
The Wealth Choice: Success Secrets of Black Millionaires
Dennis Kimbro

Palgrave Macmillan, 2013

It’s no secret that these hard times have been even harder for the Black community. Approximately 35 percent of African Americans had no measurable assets in 2009, and 24 percent of these same households had only a motor vehicle. Dennis Kimbro, observing how the weight of the continuing housing and credit crises disproportionately impacts the African-American community, takes a sharp look at a carefully cultivated group of individuals ...
  
  











  



  
Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
Douglas Van Praet

Palgrave Macmillan, 2014

For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can’t tell us because they don’t really know.  Before marketers develop strategies, they need to recognize that consumers have strategies too . . . human  strategies, not consumer  strategies. We need to go beyond asking ...
  
  











  



  
Tiananmen Exiles: Voices of the Struggle for Democracy in China (Palgrave Studies in Oral History)
Rowena Xiaoqing He

Palgrave Macmillan, 2014

In the spring of 1989, millions of citizens across China took to the streets in a nationwide uprising against government corruption and authoritarian rule. What began with widespread hope for political reform ended with the People's Liberation Army firing on unarmed citizens in the capital city of Beijing, and those leaders who survived the crackdown became wanted criminals overnight. Among the witnesses to this unprecedented popular movement ...
  
  











  



  
The Lost Spring: U.S. Policy in the Middle East and Catastrophes to Avoid
Walid Phares

Palgrave Macmillan, 2014

One of the greatest unanswered questions after the massive and violent changes that hit the Middle East in 2011, known to some as the "Arab Spring" and to others as the "Islamist Winter," is how the West failed to predict both cataclysmic seasons in world affairs and to meet their challenges. The so-called spring didn’t last long, quickly unraveling into a collection of civil wars, civil unrest, and secessions. Phares argues that ...
  
  











  



  
What Video Games Have to Teach Us About Learning and Literacy. Second Edition: Revised and Updated Edition
James Paul Gee

Palgrave Macmillan, 2007

James Paul Gee begins his classic book with "I want to talk about video games--yes, even violent video games--and say some positive things about them." With this simple but explosive statement, one of America's most well-respected educators looks seriously at the good that can come from playing video games. In this revised edition, new games like World of WarCraft and Half Life 2 are evaluated and theories of cognitive development are ...
  
  











  



  
The Third Industrial Revolution: How Lateral Power Is Transforming Energy, the Economy, and the World
Jeremy Rifkin

Palgrave Macmillan, 2013

The Industrial Revolution, powered by oil and other fossil fuels, is spiraling into a dangerous endgame. The price of gas and food are climbing, unemployment remains high, the housing market has tanked, consumer and government debt is soaring, and the recovery is slowing. Facing the prospect of a second collapse of the global economy, humanity is desperate for a sustainable economic game plan to take us into the future. Here, Jeremy Rifkin ...
  
  











  



  
Manias, Panics and Crashes: A History of Financial Crises, Sixth Edition
Charles P. Kindleberger, Robert Z. Aliber

Palgrave Macmillan, 2011

Selected as one of the best investment books of all time by the Financial Times , Manias, Panics and Crashes puts the turbulence of the financial world in perspective. Here is a vivid and entertaining account of how reckless decisions and a poor handling of money have led to financial explosions over the centuries. Covering topics such as the history and anatomy of crises, speculative manias, and the lender of last resort, this book has been ...
  
  











  



  
The Art of the Pitch: Persuasion and Presentation Skills that Win Business
Peter Coughter

Palgrave Macmillan, 2012

Occasionally, a great idea will sell itself. The other 99% of the time, you have to find a way to persuade others that it is, in fact, a great idea. Most executives spend the vast majority of their time creating their work, and almost no time on the presentation. Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver ...
  
  











  



  
Community Colleges and the Access Effect: Why Open Admissions Suppresses Achievement
Juliet Lilledahl Scherer, Mirra Leigh Anson

Palgrave Macmillan, 2014

Community Colleges and the Access Effect takes on one of the community college world's most sacred principles - that every student with a high school diploma or GED equivalent should have the opportunity to enter college. In carefully researched detail, two community college educators present a convincing case for why the open door to college admission must be eased closed and what must be done academically, politically, and financially to bring ...
  
  











  



  
The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art
Don Thompson

Palgrave Macmillan, 2010

Why would a smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock’s drip painting No. 5, 1948 sell for $140 million? Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world. Why were record prices achieved at auction for works by 131 contemporary artists in 2006 alone, ...
  
  











  



  
An American Bride in Kabul: A Memoir
Phyllis Chesler

Palgrave Macmillan, 2013

Few westerners will ever be able to understand Muslim or Afghan society unless they are part of a Muslim family. Twenty years old and in love, Phyllis Chesler, a Jewish-American girl from Brooklyn, embarked on an adventure that has lasted for more than a half-century. In 1961, when she arrived in Kabul with her Afghan bridegroom, authorities took away her American passport. Chesler was now the property of her husband’s family and had no ...
  
  











  








   



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