books by Princeton University Press     books:       The Irrationals: A Story of the Numbers You Can't Count On Julian Havil Princeton University Press, 2012 The ancient Greeks discovered them, but it wasn't until the nineteenth century that irrational numbers were properly understood and rigorously defined, and even today not all their mysteries have been revealed. In The Irrationals , the first popular and comprehensive book on the subject, Julian Havil tells the story of irrational numbers and the mathematicians who have tackled their challenges, from antiquity to the twenty-first century. Along ...             The Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup (Kauffman Foundation ... Noam Wasserman Princeton University Press, 2012 Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin. The Founder's Dilemmas is ...             The Second Great Contraction: From "This Time Is Different" (Princeton Shorts) Princeton University Press, 2011 We've been assured that the recession is over, but the country and the economy continue to feel the effects of the 2008 financial crisis, and people are still searching for answers about what caused it, what it has wrought, and how we can recover. This selection from the best-selling book This Time Is Different --the definitive history of financial crises, including the recent subprime meltdown--answers these questions and more. Princeton ...             Nine Algorithms That Changed the Future: The Ingenious Ideas That Drive Today's Computers John MacCormick Princeton University Press, 2011 Every day, we use our computers to perform remarkable feats. A simple web search picks out a handful of relevant needles from the world's biggest haystack: the billions of pages on the World Wide Web. Uploading a photo to Facebook transmits millions of pieces of information over numerous error-prone network links, yet somehow a perfect copy of the photo arrives intact. Without even knowing it, we use public-key cryptography to transmit secret ...             Why Cats Land on Their Feet: And 76 Other Physical Paradoxes and Puzzles Mark Levi Princeton University Press, 2012 Ever wonder why cats land on their feet? Or what holds a spinning top upright? Or whether it is possible to feel the Earth's rotation in an airplane? Why Cats Land on Their Feet is a compendium of paradoxes and puzzles that readers can solve using their own physical intuition. And the surprising answers to virtually all of these astonishing paradoxes can be arrived at with no formal knowledge of physics. Mark Levi introduces each physical ...             Why Everyone (Else) Is a Hypocrite: Evolution and the Modular Mind Robert Kurzban Princeton University Press, 2012 We're all hypocrites. Why? Hypocrisy is the natural state of the human mind. Robert Kurzban shows us that the key to understanding our behavioral inconsistencies lies in understanding the mind's design. The human mind consists of many specialized units designed by the process of evolution by natural selection. While these modules sometimes work together seamlessly, they don't always, resulting in impossibly contradictory beliefs, vacillations ...             This Time Is Different: Eight Centuries of Financial Folly Carmen M. Reinhart, Kenneth Rogoff Princeton University Press, 2011 Throughout history, rich and poor countries alike have been lending, borrowing, crashing--and recovering--their way through an extraordinary range of financial crises. Each time, the experts have chimed, "this time is different"--claiming that the old rules of valuation no longer apply and that the new situation bears little similarity to past disasters. With this breakthrough study, leading economists Carmen Reinhart and Kenneth Rogoff ...             X and the City: Modeling Aspects of Urban Life John A. Adam Princeton University Press, 2012 X and the City , a book of diverse and accessible math-based topics, uses basic modeling to explore a wide range of entertaining questions about urban life. How do you estimate the number of dental or doctor's offices, gas stations, restaurants, or movie theaters in a city of a given size? How can mathematics be used to maximize traffic flow through tunnels? Can you predict whether a traffic light will stay green long enough for you to cross the ...             College: What it Was, Is, and Should Be Andrew Delbanco Princeton University Press, 2012 As the commercialization of American higher education accelerates, more and more students are coming to college with the narrow aim of obtaining a preprofessional credential. The traditional four-year college experience--an exploratory time for students to discover their passions and test ideas and values with the help of teachers and peers--is in danger of becoming a thing of the past. In College , prominent cultural critic Andrew Delbanco ...             Finance and the Good Society Robert J. Shiller Princeton University Press, 2012 The reputation of the financial industry could hardly be worse than it is today in the painful aftermath of the 2008 financial crisis. New York Times best-selling economist Robert Shiller is no apologist for the sins of finance--he is probably the only person to have predicted both the stock market bubble of 2000 and the real estate bubble that led up to the subprime mortgage meltdown. But in this important and timely book, Shiller argues ...             How to Win an Election: An Ancient Guide for Modern Politicians Quintus Tullius Cicero Princeton University Press, 2012 How to Win an Election is an ancient Roman guide for campaigning that is as up-to-date as tomorrow's headlines. In 64 BC when idealist Marcus Cicero, Rome's greatest orator, ran for consul (the highest office in the Republic), his practical brother Quintus decided he needed some no-nonsense advice on running a successful campaign. What follows in his short letter are timeless bits of political wisdom, from the importance of promising everything ...             The I Ching or Book of Changes Princeton University Press, 1967 The I Ching , or Book of Changes, a common source for both Confucianist and Taoist philosophy, is one of the first efforts of the human mind to place itself within the universe. It has exerted a living influence in China for 3,000 years, and interest in it has been rapidly spreading in the West.             Afghanistan: A Cultural and Political History (Princeton Studies in Muslim Politics) Thomas Barfield Princeton University Press, 2012 Afghanistan traces the historic struggles and the changing nature of political authority in this volatile region of the world, from the Mughal Empire in the sixteenth century to the Taliban resurgence today. Thomas Barfield introduces readers to the bewildering diversity of tribal and ethnic groups in Afghanistan, explaining what unites them as Afghans despite the regional, cultural, and political differences that divide them. He shows how ...             Fault Lines: How Hidden Fractures Still Threaten the World Economy (New in Paper) Raghuram G. Rajan Princeton University Press, 2011 Raghuram Rajan was one of the few economists who warned of the global financial crisis before it hit. Now, as the world struggles to recover, it's tempting to blame what happened on just a few greedy bankers who took irrational risks and left the rest of us to foot the bill. In Fault Lines , Rajan argues that serious flaws in the economy are also to blame, and warns that a potentially more devastating crisis awaits us if they aren't fixed. ...             Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism (New in ... George A. Akerlof, Robert J. Shiller Princeton University Press, 2010 The global financial crisis has made it painfully clear that powerful psychological forces are imperiling the wealth of nations today. From blind faith in ever-rising housing prices to plummeting confidence in capital markets, "animal spirits" are driving financial events worldwide. In this book, acclaimed economists George Akerlof and Robert Shiller challenge the economic wisdom that got us into this mess, and put forward a bold new vision that ...             Elliptic Tales: Curves, Counting, and Number Theory Avner Ash, Robert Gross Princeton University Press, 2012 Elliptic Tales describes the latest developments in number theory by looking at one of the most exciting unsolved problems in contemporary mathematics--the Birch and Swinnerton-Dyer Conjecture. The Clay Mathematics Institute is offering a prize of $1 million to anyone who can discover a general solution to the problem. In this book, Avner Ash and Robert Gross guide readers through the mathematics they need to understand this captivating ...             QED: The Strange Theory of Light and Matter (Princeton Science Library) Richard P. Feynman Princeton University Press, 2006 Celebrated for his brilliantly quirky insights into the physical world, Nobel laureate Richard Feynman also possessed an extraordinary talent for explaining difficult concepts to the general public. Here Feynman provides a classic and definitive introduction to QED (namely quantum electrodynamics), that part of quantum field theory describing the interactions of light with charged particles. Using everyday language, spatial concepts, ...             A Book Forged in Hell: Spinoza's Scandalous Treatise and the Birth of the Secular Age Steven Nadler Princeton University Press, 2011 When it appeared in 1670, Baruch Spinoza's Theological-Political Treatise was denounced as the most dangerous book ever published--"godless," "full of abominations," "a book forged in hell . . . by the devil himself." Religious and secular authorities saw it as a threat to faith, social and political harmony, and everyday morality, and its author was almost universally regarded as a religious subversive and political radical who sought to ...             Climbing the Charts: What Radio Airplay Tells Us about the Diffusion of Innovation Gabriel Rossman Princeton University Press, 2012 Despite the growth of digital media, traditional FM radio airplay still remains the essential way for musicians to achieve commercial success. Climbing the Charts examines how songs rise, or fail to rise, up the radio airplay charts. Looking at the relationships between record labels, tastemakers, and the public, Gabriel Rossman develops a clear picture of the roles of key players and the gatekeeping mechanisms in the commercial music ...             On Bullshit Harry G. Frankfurt Princeton University Press, 2005 One of the most salient features of our culture is that there is so much bullshit. Everyone knows this. Each of us contributes his share. But we tend to take the situation for granted. Most people are rather confident of their ability to recognize bullshit and to avoid being taken in by it. So the phenomenon has not aroused much deliberate concern. We have no clear understanding of what bullshit is, why there is so much of it, or what functions ...              search for books afghanistan, algorithms, anticipating, avoiding, capitalism, centuries, computers, contraction, counting, different, diffusion, dilemmas, entrepreneurship, everyone, evolution, financial, foundation, fractures, hypocrite, ingenious, innovation, irrationals, paradoxes, physical, pitfalls, political, politicians, princeton, psychology, scandalous books:    Kindle - Amazon's New Wireless Reading Device This is the future of book reading. I have used it and love it! randomly chosen baby: BabyHawk Oh Snap! Baby Carrier, Mustard Palazzo home  impressum - about us