books by South-Western College Pub
 
 



Suche books:   






  
Marketing, 2008 Edition
William M. Pride, O. C. Ferrell

South-Western College Pub, 2007

Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to ...
  
  











  



  
Business Communication: Process and Product (with meguffey.com Printed Access Card)17 reviews
Mary Ellen Guffey

South-Western College Pub, 2007

graet product and price
the price paid for this product was very reasonable, also the delivery was very fast amazon.con i find is a reliable service and i will be ordering again in the near future
  
  











  



  
Intermediate Financial Management (with Thomson One)6 reviews
Eugene F. Brigham, Phillip R. Daves

South-Western College Pub, 2006

one of the best sources of corporate finance
one of the best sources of corporate finance
  
  











  



  
Accounting14 reviews
Carl S. Warren, James M. Reeve, ...

South-Western College Pub, 2008

Seller cancelled order
I purchased this book for a course I am taking. I emailed the seller to inform him/her of my desire to receive the book quickly. The seller didn't respond. Then, I emailed the seller two more times--still no response. By this time, 10 days had elapsed. I finally got notification from Amazon that the seller had canceled the order. I thought this was bad business. I guess the seller figured ...
  
  











  



  
Human Resource Management28 reviews
Robert L. Mathis, John H. Jackson

South-Western College Pub, 2007

An Indispensable Tool for all Human Resource Developers
I have been recommending Human Resource Management to clients since the first edition. The authors Robert L. Mathis and John H. Jackson have kept this bible of the industry ... relevant and updated throughout the years. This latest edition continues the trend, pace, and level of excellence since its inception. It is a perfect reference source and deals with the theoretical as well as real ...
  
  











  



  
Financial Accounting: An Introduction to Concepts, Methods and Uses9 reviews
Clyde P. Stickney, Roman L. Weil

South-Western College Pub, 2006

Accounting book
New book, great price just like stated. I love amazon! Save $50.00 from bookstore price and recieved it in 2 days.
  
  











  



  
Fundamentals of Financial Management, Concise Edition (with Thomson ONE - Business School Edition)8 reviews
Eugene F. Brigham, Joel F. Houston

South-Western College Pub, 2008

Excellent textbook for gaining an understanding of Finance
This text book is an excellent resource for understanding Financial Management. It was a required text in my MBA program and the book is easy to go through on your own. There are exercises, or self tests, at the end of each section in the chapters, as well as many types of problems and self test questions at the end of the chapters. We had a mediocre teacher in my MBA program, so going ...
  
  











  



  
Principles of Macroeconomics6 reviews
N. Gregory Mankiw

South-Western College Pub, 2006

Excellent Resource
I purchased this book for use in my ECON 230 class at my local community college. I so far have sound it to be very well written. The author makes a point to communicate his information in a manner understood by all.
  
  











  



  
Principles of Economics, 4th Edition (Student Edition)50 reviews
N. Gregory Mankiw

South-Western College Pub, 2006

Awesom review
This book was right on point...before I chose this book, I was concerned if it had everything that I needed and it did. I was also impressed with the condition of the book. So going forward, I will be ordering all of my text books from Amazon. Monique Prescott
  
  











  



  
Financial Management: Theory & Practice (with Thomson ONE - Business School Edition 1-Year Printed Access ...10 reviews
Eugene F. Brigham, Michael C. Ehrhardt

South-Western College Pub, 2007

Amazing book and Fantastic Shipping, Amazon!
This book is simply amazing, very easy to follow and learn. It explains basic concepts, and has some useful material - in the book as well as online - that will help you. I frankly didn't even need the study guide; I thought the book by itself was great for me. The authors have taken a lot of trouble with detailing and giving examples, for someone new to finance to pick up on. There are chapters ...
  
  











  



  
Financial & Managerial Accounting13 reviews
Carl S. Warren, James M. Reeve, ...

South-Western College Pub, 2008

Accounting
This book is very useful as long as you sign up for the publisher's personal trainer program.
  
  











  



  
Fundamentals of Financial Management (with Thomson ONE - Business School Edition)8 reviews
Eugene F. Brigham, Joel F. Houston

South-Western College Pub, 2006

Finance Book
This was definately worth the money. And, speaking as a Business student...more than I ever wanted to know about Finance. Great notes in the margins from the author that helps with study.
  
  











  



  
MKTG 2.0, 2008 - 2009 Student Edition (with Review Card and Printed Access Card)
Charles W. Lamb, Joseph F. Hair, ...

South-Western College Pub, 2008

MKTG 2 delivers exactly what today's students need – and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 2. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning ...
  
  











  



  
Data Analysis and Decision Making with Microsoft Excel, (with CD-ROM and Decision Tools and Statistic Tools ...10 reviews
S. Christian Albright, Wayne Winston, ...

South-Western College Pub, 2008

No trouble with Excel
I find the text and software a useful set of tools. It assumes familiarity with basic statistics and Excel, and builds on them to develop a powerfull ability to analize data and make decisions from it. I experienced no trouble with the software install or operation.
  
  











  



  
Business
William M. Pride, Robert Hughes, ...

South-Western College Pub, 2006

The Ninth Edition of this bestselling introductory text features a completely up-to-date, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics highlighted within these areas include ethics and social responsibility, forms of business ownership, small business concerns, and international issues. New coverage in the Ninth Edition more closely examines ...
  
  











  



  
Strategic Management: Competitiveness and Globalization, Concepts and Cases8 reviews
Michael A. Hitt, R. Duane Ireland, ...

South-Western College Pub, 2008

great book
this is one of the better books for strategic management, the condition was great and price was low..
  
  











  



  
Management (with InfoTrac Printed Access Card)13 reviews
Richard L. Daft

South-Western College Pub, 2007

One of the best in its field
In my opinion this is one of the best text books on management I read. I am using it extensively with undergraduate students for whom the English is a foreign language, and still they do not encounter any difficulties, either in understanding the text or the cases. Arie Aviram Ph.D.
  
  











  



  
Consumer Behavior
Wayne D. Hoyer, Deborah J. MacInnis

South-Western College Pub, 2006

Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. The text also focuses on the implications of consumer behavior research for marketers. Updated to reflect the most recent ...
  
  











  



  
Managing Human Resources (with InfoTrac 1-Semester Printed Access Card)15 reviews
George W. Bohlander, Scott A. Snell

South-Western College Pub, 2006

Thank you!!
I received the product quickly and it was in exceptional condition. Thank you for your professionalism, and quick service.
  
  











  



  
Statistics for Business and Economics (with CD-ROM)4 reviews
David R. Anderson, Dennis J. Sweeney, ...

South-Western College Pub, 2007

decent stat book
Watch Video Here: http://www.amazon.com/review/R1HTD6NMK6E1E2 This is one of the better textbooks I have on the subject. One will have to put the time in but the book does a good job explaining concepts. If I may suggest something that has helped my studies greatly, a little book called Don't Like to Read, Then Don't, Listen!: How to Turn Any Type of Text Into Audio Files That ...
  
  











  








   



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