books by South-Western Pub
 
 



Suche books:   






  
Managerial Economics: A Problem-Solving Approach (Mba Series) 2nd Edition by Froeb, Luke M.; McCann, Brian T. ...

South-Western College Pub, 2009

2nd Edition, Froeb/McCann
  
  











  



  
Introductory Econometrics: A Modern Approach (with Economic Applications, Data Sets, Student Solutions Manual ...

South-Western College Pub
  
  











  



  
Streamlined: 14 Principles for Building & Managing the Lean Supply Chain
Mandyam M. Srinivasan

South-Western Educational Pub, 2004

Focusing on the lean supply chain from an operations perspective, this insightful book offers a thorough overview, covering the activities of all the companies involved in the flow of products, services, finances, and information - from the initial suppliers to the ultimate users. It provides candid discussions of managers' tasks and responsibilities and how they may be best accomplished through the use of such conceptual tools as lean thinking, ...
  
  











  



  
Internet Marketing in Real Estate
Barbara Cox, William Koelzer

South-Western Educational Pub, 2000

Based on an empirical body of tried and proven methods, this business-oriented guide taps into the Internet. In one easy-to-follow handbook it includes all of the techniques, strategies, and tactics necessary to effective Web marketing. Examining the sales advantages offered on the Internet today, it discusses an agent's Web success or his/her site, and on other Web sites (e.g., search engines, Web portals, MLS search sites and directories ...
  
  











  



  
Fundamentals of Organizational Behavior
Andrew J. Dubrin

South-Western Pub, 2001

Fundamentals of Organizational Behavior provides a concise and timely presentation to the key concepts and theories of organizational behavior. The text addresses all the most important concerns for all levels of an organization: the individual, the group, and the organization as a whole. DuBrin goes beyond merely presenting theory--he shows learners its implications for today's organizations and managers through short vignettes and topical ...
  
  











  



  
Business Ethics: Ethical Decision Making and Cases (6th Edition)
O. C. Ferrell, John Fraedrich, ...

South-Western College Pub, 2004

Business Ethics fulfills the need for a practical, applied text at the core of the ethics course or used as a supplement in other undergraduate and graduate courses. This accessible, up-to-date text covers the complex environment in which managers confront ethical decision making. Through this managerial framework, the authors cover the overall concepts, processes, and best practices associated with successful business ethics programs--helping ...
  
  











  



  
Introductory Econometrics: A Modern Approach
Jeffrey M. Wooldridge

South-Western Pub, 1999

The modern approach of this text recognizes that econometrics has moved from a specialized mathematical description of economics to an applied interpretation based on empirical research techniques. It bridges the gap between the mechanics of econometrics and modern applications of econometrics by employing a systematic approach motivated by the major problems facing applied researchers today. Throughout the text, the emphasis on examples gives ...
  
  











  



  
College Accounting, Chapters 1-26
Douglas (Douglas J. McQuaig) McQuaig, Patricia Bille

South-Western College Pub, 2007

The Ninth Edition of College Accounting retains the successful characteristics that make it a market leader--accuracy, careful pacing, and repetition of accounting terms, concepts, and procedures--while integrating Internet features that provide students with real-world business experience.
  
  











  



  
Ten Key Customer Insights: Unlocking the Mind of the Market
Robert Schieffer

South-Western Educational Pub, 2005

Develop effective marketing strategies and tactics, by gaining deeper insights into the perceptions, needs, motivations and preferences of your target customers with CUSTOMER INSIGHTS: UNLOCKING THE MIND OF THE MARKET. Companies that implement these strategies and tactics can expect to attract and retain more customers, grow their share of market, increase the productivity of their marketing efforts, and increase their profitability.
  
  











  



  
Cengage Advantage Books: Foundations in Strategic Management (with InfoTrac ) (Foundations Series in ...
Jeffrey S. Harrison, Caron H. St. John

South-Western College Pub, 2004

Foundations of Strategic Management provides a concise and balanced introduction to the important theories and views of the field. The authors present an up-to-date look at the most critical topics in strategy today and use examples from cutting-edge firms to help learners begin to understand and develop decision-making and analysis techniques that are relevant in all types of organizations.
  
  











  



  
Introductory Econometrics: A Modern Approach
Jeffrey Wooldridge

South-Western College Pub, 2002

Econometrics has moved from a specialized mathematical description of economics to an applied interpretation based on empirical research techniques - and the modern approach of this innovative book is proof. Introductory Econometrics bridges the gap between the mechanics of econometrics and modern applications of econometrics by employing a systematic approach motivated by the major problems currently facing applied researchers. Offering a solid ...
  
  











  



  
Century 21 Accounting: Multicolumn Journal Approach, Chapters 1-17
Kenton E. Ross, Claudia B. Gilbertson, ...

South-Western Educational Pub, 1998

C21 Accounting Introductory Text (Chpt. 1-17) shapes accounting material around the interests and needs of today's students and the world in general. It has fundamental accounting content, now graphically and instructionally, for greater student accessibility and comprehension. This textbook covers cycles one and two of accounting.
  
  











  



  
How 10: Handbook for Office Professionals (How:: A Handbook for Office Professionals)
James L. (James L. Clark) Clark, Lyn R. Clark

South-Western College Pub, 2003

Since 1975, HOW and its subsequent editions have been a prominent reference source for business writers, office personnel, and students. With every new edition, HOW has kept pace with changes in our language and the business environment, striving to provide a useful and easy-to-understand reference manual for all professionals involved in organizational operations. It includes detailed and precise information for writing, formatting, and ...
  
  











  



  
Understanding Econometrics with Economic Applications
Dennis Halcoussis

South-Western College Pub, 2004

Covering all of the main topics, including panel data, that are expected in the first econometrics course, Understanding Econometrics uses a new, understandable approach that explains theory intuitively in English, not through a series of mathematical derivations. Recognizing that most students will not be doing economics graduate work, but that they may well need to understand econometrics and how to apply it, this new text focuses on the ...
  
  











  



  
Study Guide with Activities Manual for Reece/Brandt's Effective Human Relations: Personal and Organizational ...
Barry Reece

South-Western College Pub, 2004

This study aid contains many participative exercises, as well as review exercises--in matching, true/false, and multiple-choice format--that help students review and master the content from each chapter.
  
  











  



  
Texas Real Estate Law
Charles J. Jacobus

South-Western Educational Pub, 2008

As the most trusted and well-informed legal resource on Texas real estate law, Charles J. Jacobus delivers clear and thorough coverage of the many aspects and complexities of real estate law today in Texas. The 10th edition is a complete and well-organized study covering what the law has been in the past before moving to what it is at the present--all with a perfect balance of principles and practice.
  
  











  








   



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