books by South-Western Pub

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Business Communication: Process and Product
Mary Ellen Guffey

South-Western College Pub, 2007

BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a market-leading text that gives instructors the most current and authoritative coverage of communication technology and business communication concepts while retaining a concise, logical 16-chapter organization. Written by award-winning author Mary Ellen Guffey, the 6th edition provides unparalleled instructor and student resources to help instructors plan and manage their courses. With the book's ...


How to List and Sell Real Estate: Executing New Basics for Higher Profits
Danielle Kennedy, Warren Jamison

South-Western Educational Pub, 2002

This best-selling real estate book delivers the proven formula for creating a fast-track career and higher profits in real estate. Discover the trade secrets to building lifelong customers and gaining market share from the first-hand experience of one of real estate's most highly regarded professionals. In her dynamic style, Danielle explains how technology will not replace the value of an agent but, instead, has increased the demand for ...


Spreadsheet Modeling & Decision Analysis: A Practical Introduction to Management Science, Revised (with ...
Cliff Ragsdale

South-Western College Pub, 2007

Cliff Ragsdale is an innovator of the spreadsheet teaching revolution and is highly regarded in the field of management science. The revised fifth edition of SPREADSHEET MODELING AND DECISION ANALYSIS retains the elements and philosophy that has made its past editions so successful. New topics have been added as well as examples that are relevant to decision making in today's business world. This version of SPREADSHEET MODELING AND DECISION ...


Financial Management: Theory & Practice (with Thomson ONE - Business School Edition 1-Year Printed Access ...
Eugene F. Brigham, Michael C. Ehrhardt

South-Western College Pub, 2007

Written for and praised by students just like you, FINANCIAL MANAGEMENT: THEORY AND PRACTICE gives you relevant, practical, and easy-to-understand information covering all of the financial management topics you need to succeed in this course. Underlying theory is presented first in an accessible style and then followed by the practical application.


Ricky W. Griffin

South-Western College Pub, 2006

Known for its cutting edge research and examples, Griffin's Management has helped hundreds of thousands of students prepare for careers in business. This highly successful program takes a functional approach to the process of management, with a focus on active planning, leading, organizing, and controlling. Ricky Griffin's straightforward writing style and well-researched in-text examples have made this book uncommonly student-friendly. The ...


Decision Making with Insight (with Insight.xla 2.0 and CD-ROM)
Sam L. Savage

South-Western College Pub, 2003

Dr. Sam Savage, who's recognized as a leading innovator in management science education, provides the most hands-on , practical introduction to methods of decision making. This book and accompanying suite of Excel add-ins for quantitative analysis covers Monte Carlo simulation, decision trees, queuing simulations, optimization, Markov chains, and forecasting. The Insight add-ins have been developed over several years by the author.


Microeconomic Theory: Basic Principles and Extensions
Walter Nicholson

South-Western College Pub, 2004

Nicholson's Microeconomic Theory: Basic Principles and Extensions, 9th edition is a tried-and-true, well-known and respected market-leading text. Applauded for providing the most clear and accurate presentation of advanced microeconomic concepts, it offers an ideal level of mathematical rigor for upper level undergraduate students and beginning graduate students. It gives students the opportunity to work directly with theoretical tools, ...


Small Business Management: Launching and Growing Entrepreneurial Ventures (with Online Premium Site Printed ...
Justin G. Longenecker, J. William Petty, ...

South-Western College Pub, 2009

Help your students realize their dreams of small business success with this market-leading book. SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 15E provides the practical concepts, entrepreneurial insights, and comprehensive resources essential for students' success now and throughout your management future. This edition's solid coverage of the fundamentals of business management teaches not only how to start a ...


South-Western Federal Taxation: Individual Income Taxes 2013

South-Western Pub, 2012

Clearly introduce individual income tax concepts and today's ever-changing tax legislation with Hoffman/Smith's SOUTH-WESTERN FEDERAL TAXATION 2013: INDIVIDUAL INCOME TAXES, 36E. Renowned for its understandable, time-tested presentation, this book remains the most effective solution for helping students thoroughly grasp individual taxation concepts with even more coverage of tax planning in this edition. This book reflects the latest tax ...


Statistics for Management and Economics (with CD-ROM)
Gerald Keller

South-Western College Pub, 2008

STATISTICS FOR MANAGEMENT AND ECONOMICS, 8e, emphasizes applications over calculation. It illustrates how vital statistical methods and tools are for today's managers--and teaches you how to apply them to real business problems. Using a proven three-step "ICI" approach to problem solving, the text teaches you how to IDENTIFY the correct statistical technique by focusing on the problem objective and data type; how to COMPUTE the statistics doing ...


Accounting: Concepts and Applications
W. Steve Albrecht, James D. Stice, ...

South-Western College Pub, 2007

No matter what your career plans or future goals, ACCOUNTING: CONCEPTS AND APPLICATIONS, 10e helps you develop a solid understanding of accounting and its importance in business today that will put you well ahead of the competition. Organized around business activities, the text balances an introduction to accounting procedures with an emphasis on decision making. You not only learn the mechanics of preparing accounting information, but also how ...


Personal Finance
E. Thomas Garman

South-Western College Pub, 2009

PERSONAL FINANCE, Tenth Edition, offers a practical, student-friendly introduction to personal financial management. Using a structured, step-by-step approach, this market-leading text helps students learn how to save and invest, manage student loans, file taxes, decrease credit card debt, and plan for the future. Throughout the text, real-life scenarios covering a wide range of financial challenges enable students to appreciate the relevance of ...


Introductory Econometrics: A Modern Approach
Jeffrey Wooldridge

South-Western College Pub, 2002

Econometrics has moved from a specialized mathematical description of economics to an applied interpretation based on empirical research techniques - and the modern approach of this innovative book is proof. Introductory Econometrics bridges the gap between the mechanics of econometrics and modern applications of econometrics by employing a systematic approach motivated by the major problems currently facing applied researchers. Offering a solid ...


Investment Analysis and Portfolio Management
Frank K. Reilly, Keith C. Brown

South-Western College Pub, 2002

The purpose of this book is to help you learn how to manage your money to derive the maximum benefit from what you earn. Mixing investment instruments and capital markets with the theoretical detail on evaluating investments and opportunities to satisfy risk-return objectives along with how investment practice and theory is influenced by globalization leaves readers with the mindset on investments to serve them well. The material is intended to ...


Real Estate Principles
Charles J. Jacobus

South-Western Educational Pub, 2009

For decades this popular principles book has laid a solid foundation for thousands of new real estate professionals like you starting a rewarding career in the real estate industry. Known for his clear presentation and engaging style, Charles Jacobus brings together all the pieces of real estate giving you the fundamentals they need for success. This best-selling principles book has been updated to reflect numerous changes in modern real estate ...


Fraud Examination - Third Edition
W. Steve Albrecht, Conan C. Albrecht, ...

South-Western College Pub, 2008

Help your students understand the growing significance of fraud in today's accounting world as the latest edition of this provocative text teaches students how to identify, detect, investigate, and prevent financial fraud. Albrecht/Albrecht/Albrecht/Zimbelman's FRAUD EXAMINATION, Third Edition, closely examines the nature of fraud using memorable business examples and captivating actual fraud cases drawn from the first-hand experience of ...


International Financial Management
Jeff Madura

South-Western College Pub, 2009

INTERNATIONAL FINANCIAL MANAGEMENT, Tenth Edition, builds on fundamental principles of corporate finance to provide the information and insights you need to succeed in today's dynamic global business environment. This thorough text includes a detailed introduction to the world of international finance, in which multinational corporations continue to expand and play an increasingly important role in global commerce. The text then focuses on a ...


Accountants Guide to Professional Communication: Writing and Speaking the Language of Business
Elizabeth Rosa, Melanie McKay

South-Western College Pub, 1999

Provides a comprehensive, real-world look at all forms of communication used by accounting professionals. In accordance with the AECC guidelines for enhancing accounting students? communication skills, the text teaches students to write and speak more effectively as preparation for entering the accounting profession.


Practical Management Science, Revised (with CD-ROM, Decision Making Tools and Stat Tools Suite, and Microsoft ...
Wayne L. Winston, S. Christian Albright

South-Western College Pub, 2008

Easy to understand and to the point--and without any jargon--PRACTICAL MANAGEMENT SCIENCE uses an active-learning approach and realistic problems to help you understand and take advantage of the power of spreadsheet modeling. With real examples and problems drawn from finance, marketing, and operations research, you'll easily come to see how management science applies to your chosen profession and how you can use it on the job. The authors ...


Business Communication: Process and Product
Mary Ellen Guffey

South-Western College Pub, 2007

Business Communication: Process and Product



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