books about: qualitative
 
 



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The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web
Steve Mulder, Ziv Yaar

New Riders Press, 2006

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The ...
  
  











  



  
How To Hire & Manage Market Research Agencies
Kathryn Korostoff

Research RockStar, 2009

This book is for people who are actual buyers and users of custom Market Research (MR); those who hire and manage MR agencies and are seeking to optimize the process, minimize the risk, and improve the actionability of end results.
  
  











  



  
The SAGE Handbook of Qualitative Research

Sage Publications, Inc, 2005

The SAGE Handbook of Qualitative Research, Third Edition , represents the state of art for the theory and practice of qualitative inquiry. Built on the foundations of the landmark First and Second Editions (1994, 2000), the Third Edition moves qualitative research boldly into the 21st century. The editors and authors ask how the practices of qualitative inquiry can be used to address issues of social justice in this new century.  
  
  











  



  
The Dissertation Journey: A Practical and Comprehensive Guide to Planning, Writing, and Defending Your ...
Carol M. Roberts

Corwin Press, 2010

This essential guidebook takes you step-by-step through the dissertation process, with checklists, illustrations, sample forms, and updated coverage of ethics, technology, and the literature review.
  
  











  



  
Dissertation & Scholarly Research: Recipes for Success
Marilyn K. Simon Ph.D.

CreateSpace, 2010

Recipes for Success is a unique, user-friendly guide that informs and empowers doctoral students with the skills and knowledge to start and complete their dissertation. Putting together an excellent dissertation is like preparing a gourmet feast for a gathering of distinguished guests who are connoisseurs of fine cooking. You, the researcher, are the chef and chief meal engineer for this eloquent repast. Careful preparation is needed each step ...
  
  











  



  
Educational Research: Planning, Conducting, and Evaluating Quantitative and Qualitative Research
John W. Creswell

Prentice Hall, 2001

Appropriate for Introduction to Educational Research courses. This groundbreaking text is the first introduction of its kind to offer a balanced, inclusive, and integrated overview in the field of educational research. Unlike any other text, it comprehensively addresses both quantitative and qualitative approaches to educational research and applies them to the process of research. It begins by introducing the general process of research in six ...
  
  











  



  
Clinical Data-Mining: Integrating Practice and Research (Pocket Guides to Social Work Research Methods)
Irwin Epstein

Oxford University Press, USA, 2009

Clinical Data-Mining (CDM) involves the conceptualization, extraction, analysis, and interpretation of available clinical data for practice knowledge-building, clinical decision-making and practitioner reflection. Depending upon the type of data mined, CDM can be qualitative or quantitative; it is generally retrospective, but may be meaningfully combined with original data collection. Any research method that relies on the contents of case ...
  
  











  



  
Illustrated Guide to Home Chemistry Experiments: All Lab, No Lecture (DIY Science)
Robert Bruce Thompson

O'Reilly Media, 2008

For students, DIY hobbyists, and science buffs, who can no longer get real chemistry sets, this one-of-a-kind guide explains how to set up and use a home chemistry lab, with step-by-step instructions for conducting experiments in basic chemistry -- not just to make pretty colors and stinky smells, but to learn how to do real lab work: Purify alcohol by distillation Produce hydrogen and oxygen gas by electrolysis Smelt metallic copper from ...
  
  











  



  
The Coding Manual for Qualitative Researchers
Johnny Saldana

Sage Publications Ltd, 2009

The Coding Manual for Qualitative Researchers is unique in providing, in one volume, an in-depth guide to each of the multiple approaches available for coding qualitative data. In total, 29 different approaches to coding are covered, ranging in complexity from beginner to advanced level and covering the full range of types of qualitative data from interview transcripts to field notes. For each approach profiled, Johnny Saldaña discusses the ...
  
  











  



  
Educational Research: Competencies for Analysis and Applications (6th Edition)
L. R. Gay, Lorrie R. Gay, ...

Prentice Hall, 1999

For courses in Research Methods/Educational Research.This market-leading text offers all the skills and procedures students need to become competent consumers and producers of educational research. It uses a direct, step-by-step approach to the topic, while placing a strong emphasis on evaluation of student performance. The accessible writing style and light, humorous tone demystify this demanding course. This comprehensive instructional ...
  
  











  



  
The Portable Dissertation Advisor
Miles T. Bryant

Corwin Press, 2004

Written for the doctoral graduate student, this book gives you the vital support to write your dissertation when you can’t be on campus full-time!
  
  











  



  
Research Design: Qualitative and Quantitative Approaches
John W. Creswell

Sage Publications, Inc, 1994

"For those whose livelihood is based on the ability to design, conduct, and report marketing research in an accurate, concise, and clear way, John W. Creswell's book, Research Design, provides guidance in dealing with some of the more difficult decisions that must be made along the way. Additionally, for marketing professors who teach others how to perform the basic tasks of research, Creswell's book provides a framework that aids students in ...
  
  











  



  
The Intelligent Company: Five Steps to Success with Evidence-Based Management
Bernard Marr

Wiley, 2010

Today's most successful companies are Intelligent Companies that use the best available data to inform their decision making. This is called Evidence-Based Management and is one of the fastest growing business trends of our times. Intelligent Companies bring together tools such as Business Intelligence, Analytics, Key Performance Indicators, Balanced Scorecards, Management Reporting and Strategic Decision Making to generate real competitive ...
  
  











  



  
Quantitative Chemical Analysis, Sixth Edition
Daniel C. Harris

W. H. Freeman, 2002

For instructors who wish to focus on practical, industrial, or research chemistry. Includes case studies, applications boxes, and spreadsheet applications.
  
  











  



  
Constructing Grounded Theory (Introducing Qualitative Methods series)

SAGE Publications Ltd, 2006

`Grounded theory is a highly influential way of working with qualitative data and Kathy Charmaz is a major player, both innovative and fluent. This book is a model student text: lively, carefully argued and full of vivid illustrations. Beginning students and professional researchers will find it to be required reading' - David Silverman, Professor Emeritus, Sociology Department, Goldsmiths College and Visiting Professor, Management Department, ...
  
  











  



  
Qualitative Research Design: An Interactive Approach
Joseph A. Maxwell

Sage Publications, Inc, 2004

Qualitative Research Design: An Interactive Approach, Second Edition provides researchers and students with a user-friendly, step-by-step guide to planning qualitative research. A bestseller in its First Edition , this invaluable book presents an innovative approach to the components of design and how they interact with each other. The text presents a clear strategy for creating coherent and workable relationships among these design ...
  
  











  



  
Basics of Social Research: Qualitative and Quantitative Approaches (2nd Edition)
W. Lawrence Neuman

Allyn & Bacon, 2006

Briefer, paperback text, adapted from Neuman's Social Research Methods, Sixth Edition.   Using clear, accessible language and examples from real research, this discusses both qualitative and quantitative approaches to social research, emphasizing the benefits of combining various approaches.
  
  











  



  
Becoming Qualitative Researchers: An Introduction (2nd Edition)
Corrine Glesne

Allyn & Bacon, 1998

As educators and social researchers have become more familiar with the promise of qualitative inquiry, so do students need a strong foundation of qualitative research methods. Offering a comprehensive overview of qualitative research in a user-friendly format, this text provides an excellent harmony between qualitative theory and the practicalities of actually conducting qualitative research. Exercises offer beginning students the opportunity to ...
  
  











  



  
Regression Models for Categorical and Limited Dependent Variables (Advanced Quantitative Techniques in the ...
J. Scott Long

Sage Publications, Inc, 1997

A unified treatment of the most useful models for categorical and limited dependent variables (CLDVs) is provided in this book. Throughout, the links among the models are made explicit, and common methods of derivation, interpretation and testing are applied. In addition, the author explains how models relate to linear regression models whenever possible.
  
  











  








   



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