books about: reputation
That Night: A Novel
St. Martin's Press
As a teenager, Toni Murphy had a life full of typical adolescent complications: a boyfriend she adored, a younger sister she couldn’t relate to, a strained relationship with her parents, and classmates who seemed hell-bent on making her life miserable. Things weren’t easy, but Toni could never have predicted how horrific they would become until her younger sister was brutally murdered one summer night. Toni and her boyfriend, Ryan, were ...
Facehooked: How Facebook Affects Our Emotions, Relationships, and Lives
Suzana E. Flores
Reputation Books, 2014
The number of Facebook users worldwide exceeded one billion in August of 2012. With the increase in Facebook users, psychologists have seen an alarming increase in the number of Facebook related complaints from their clients. Dr. Suzana Flores, clinical psychologist, has interviewed Facebook users of all ages for three years exploring the positive and negative features of Facebook and evaluating the effect it has on our lives. Facehooked ...
Investment Banking For Dummies
Enrich your career with a review of investment banking basics One of the most lucrative fields in business, investment banking frequently perplexes even banking professionals working within its complex laws. Investment Banking For Dummies remedies common misconceptions with a straightforward assessment of banking fundamentals. Written by experts in stock market proceedings, this book runs parallel to an introductory course in investment ...
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing ...
Executive Presence: The Art of Commanding Respect Like a CEO
Get the Key to the Boardroom with Powerful Executive Presence! “This book can be a key aid in helping you make it to the next level! Great coaching for anyone who is even thinking of becoming an executive!” Marshall Goldsmith, New York Times bestselling author of What Got You Here Won’t Get You There “On the corporate battlefield a true leader’s success is based upon his or her ability to communicate effectively, persuade ...
Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and ...
Kevin Pho M.D.
Online health information combined with social media channels like Twitter and Facebook has created a new generation of patients. They are empowered. They have a voice in their own care that they never had before. And more are using social media and physician review sites to choose their doctor or medical practice. Given these stakes, you can't afford to leave your online reputation to chance. Kick off your social media efforts today with ...
Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal
In an age when scandal can destroy a company's brand or anyone's reputation in an instant-GLASS JAW is an Art of War guide to modern crisis management. In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong and the strong are weak. Just consider this slate of recent reputational body blows: Toyota, ...
The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a ...
Harvard Business Review Press
In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: Would you recommend us to a friend?” By asking customers this question, you identify detractors , who sully your firm’s reputation and readily switch to competitors, and promoters , who generate good profits and true, sustainable growth. You also generate a vital metric: your Net Promoter ...
UnSelling: The New Customer Experience
UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. Unselling is about the big picture: creating repeat ...
Ready to Be a Thought Leader: How to Increase Your Influence, Impact, and Success
The how-to guide to becoming a go-to expert Within their fields, thought leaders are sources of inspiration and innovation. They have the gift of harnessing their expertise and their networks to make their innovative thoughts real and replicable, sparking sustainable change and even creating movements around their ideas. In Ready to Be a Thought Leader? , renowned executive talent agent Denise Brosseau shows readers how to develop and use that ...
Character in a Jar®
Free Spirit Publishing (COR)
Free Spirit Publishing
Build and reinforce positive character traits at home, in the classroom, after-school programs, youth groups, or wherever you interact with kids and teens. Inside the jar are 101 little cards (2" x 2 3⁄4") printed with words or phrases—“Caring,” “Giving,” “Service and Sharing,” “Empathy,” “Citizenship,” “Cleanliness,” “Patience,” “Compassion,” “Tolerance,” “Cooperation,” “Reliability,” “Being ...
The House of the Spirits (Everyman's Library Contemporary Classics)
We begin - at the turn of the century, in an unnamed South American country - in the childhood home of the woman who will be the mother and grandmother of the clan, Clara del Valle. A warm-hearted, hypersensitive girl, Clara has distinguished herself from an early age with her telepathic abilities - she can read fortunes, make objects move as if they had lives of their own, and predict the future. Following the mysterious death of her sister, ...
Win the Game of Googleopoly: Unlocking the Secret Strategy of Search Engines
Sean V. Bradley
Rank higher in search results with this guide to SEO and content building supremacy Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you're not in those top ten results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to Page One Domination. The POD strategy is what ...
Ongoing Crisis Communication: Planning, Managing, and Responding
SAGE Publications, Inc
Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated and multi-disciplinary approach to the entire crisis communication process. Drawing on his extensive firsthand experience, Dr. Timothy Coombs uses a three-staged approach to crisis management (pre-crisis, crisis, and post-crisis), explains how crisis management can prevent or reduce the threats of a crisis, and provides guidelines for how best to act and ...
Career Warfare: 10 Rules for Building a Successful Personal Brand on the Business Battlefield
“A refreshing message . . . from someone who has fought many corporate wars.” —The New York Times With the latest stories from D’Alessandro’s neverending collection of corporate derring-do and new insight on the global battlefield, the nationally bestselling Career Warfare is more essential than ever when navigating your way to success. “D’Alessandro dares to speak the truth. If you don’t manage your own reputation, those ...
Once in a Lifetime (Lucky Harbor)
Grand Central Publishing
SOMETIMES WRONG IS OH-SO-RIGHT After a wrenching loss, Ben McDaniel tried to escape his grief by working in dangerous, war-torn places like Africa and the Middle East. Now he's back in his hometown and face-to-face with Aubrey Wellington, the hot-as-hell woman who is trouble with a capital T. Family and friends insist she's not the one to ease his pain, but Aubrey sparks an intense desire that gives Ben hope for the future. Determined to right ...
They Don't Teach Corporate in College, 3rd Edition: A Twenty-Something's Guide to the Business World
" They Don't Teach Corporate in College is too good to be given only to the twenty-somethings. Anyone who's feeling lost and overwhelmed in cubicle country can benefit from reading this eminently practical book." --Daniel H. Pink, author of Drive and To Sell is Human "This insightful and essential guide to mastering the politics of corporate America should be required reading for every college graduate." --James A. Boyle, president, College ...
The Human Brand: How We Relate to People, Products, and Companies
Susan T. Fiske
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way--we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social ...
Reputation Rules: Strategies for Building Your Company’s Most Valuable Asset
Leverage your company’s most important asset! “Diermeier draws on extensive research and illustrates these insights with rich case studies from a variety of industries. He shows how to integrate reputation management deeply into the culture and structure of companies. I expect Reputation Rules to set the standard for years to come.” —Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg ...
The Essentials of Risk Management, Second Edition
The definitive guide to quantifying risk vs. return--fully updated to reveal the newest, most effective innovations in financial risk management since the 2008 financial crisis Written for risk professionals and non-risk professionals alike, this easy-to-understand guide helps you meet the increasingly insistent demand to make sophisticated assessments of companies' risk exposure. It provides the latest methods for: Measuring and ...
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