books about: reputation
The Power of Reputation: Strengthen the Asset That Will Make or Break Your Career
We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us. "The Power of Reputation" offers business people an action plan for creating the kind of reputation that generates trust, inspires ...
Reputation Rules: Strategies for Building Your Company’s Most Valuable Asset
Leverage your company’s most important asset! “Diermeier draws on extensive research and illustrates these insights with rich case studies from a variety of industries. He shows how to integrate reputation management deeply into the culture and structure of companies. I expect Reputation Rules to set the standard for years to come.” —Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg ...
People Will Talk: The Surprising Science of Reputation
How to get a good reputation—deserved or not!—and why we care what other people think Why does a fish only bite another fish if no one else is watching? Why do people overshare online? Why do some people meet trivial insults with extreme violence? Why do so many gods have multiple eyes? In People Will Talk , science writer John Whitfield shows how reputation helps answer all of these questions, and more. What is the secret to getting get a ...
Reputation Management: The Key to Successful Public Relations and Corporate Communication
Helio Fred Garcia
Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, ...
Reputation Economics: Why Who You Know Is Worth More Than What You Have
Palgrave Macmillan Trade
As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they’re using this knowledge to predict the consumer’s future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a ...
Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World
Fraser P. Seitel
Palgrave Macmillan Trade
Good public relations is no longer just icing—it’s a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you’re a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation , public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating ...
Reputation: Realizing Value from the Corporate Image
Charles J. Fombrun
Harvard Business Review Press
In the first book to quantify the economic returns of reputation, Fombrun shows that by developing strong and consistent images, well-regarded companies create hidden assets that give them a distinct competitive advantage. This book takes readers on a whirlwind tour of how companies build credibility and status. Fombrun shows how major organizations in such diverse settings as the fashion, investment banking, and packaged goods industries - and ...
Defeating an Internet Boogeyman: Simple Secrets of Reputation & Crisis Management Using Social Media & Web ...
Buildatribe LLC - Publishing Division, 2014
IS THIS BOOK FOR YOU? An Internet Boogeyman can be anyone with a grudge and access to the Internet who wants to damage your reputation online. Want to know the "dirty" little secrets and what can be done about them? Don’t want your business destroyed by angry past customers (or jealous competitors pretending to be angry past customers) saying horrible things about you on the Internet? Need to neutralize and minimize damage being ...
Reputation Justice: How to repair, protect and maintain your online business reputation: You can stop online ...
Northstar Ink, 2014
This book is about fighting back, and winning, against online bullies and thugs who want to ruin your hard-earned business. This book is about putting an end to the blackmail so frequently engaged in by customers, employees, competitors, and even search engine optimizing companies. We believe that it shouldn't cost a fortune, or in fact much more than the cost of this book, to clean up the toxic waste that someone has dumped on your online ...
lol...OMG!: What Every Student Needs to Know About Online Reputation Management, Digital Citizenship and ...
CreateSpace Independent Publishing Platform
The ease with which digital content can be shared online, in addition to its many benefits, has created a host of problems for today’s high school and college students. All too often, students are uploading, updating, posting and publishing without giving a second thought to who might see their content or how it might be perceived. lol…OMG! provides a cautionary look at the many ways that today’s students are experiencing the ...
Reputation Marketing: How to build and market a 5 star reputation online for your business
CreateSpace Independent Publishing Platform
It is true: 95% of people consult the Internet before picking a local business. And 72% of people trust reviews online! Reputation Marketing is not just another buzzword, nor is it an online business service scam. It is the new must have in your sales strategy repertoire – especially if you are a small, local business – based on the statistical reality that nearly everyone is basing whether or not they choose your business from reviews. Even ...
Reputation and International Cooperation: Sovereign Debt across Three Centuries
Princeton University Press
How does cooperation emerge in a condition of international anarchy? Michael Tomz sheds new light on this fundamental question through a study of international debt across three centuries. Tomz develops a reputational theory of cooperation between sovereign governments and foreign investors. He explains how governments acquire reputations in the eyes of investors, and argues that concerns about reputation sustain international lending and ...
How to Ruin Your Boyfriend's Reputation
"A great read-alike for fans of Meg Cabot, Melissa Kantor, and Sarah Dessen." --VOYA Guess who’s jetting off to the Holy Land this summer! Yes, it’s me—Amy Nelson-Barak. I’ve volunteered for ten days of military training in Israel with my friends. The Sababa brochure said it would be a “fun” summer experience. Okay, so I didn’t sign up to prove I’m not a princess…I did it to surprise my hot Israeli ...
lol...OMG!: What Every Student Needs to Know About Online Reputation Management, Digital Citizenship, and ...
Mr Matt Ivester
CreateSpace Independent Publishing Platform
The best-selling digital citizenship book lol...OMG! has been updated with information tailored specially for high school students! The ease with which digital content can be shared online, in addition to its many benefits, has created a host of problems for today’s high school students. All too often, students are uploading, updating, posting and publishing without giving a second thought to who might see their content or how it might be ...
Corporate Reputation Management: A Corporate Communication and Public Relations Perspective
Craig E. Carroll
Business Expert Press
Corporate reputation is a topic of conversation among boards in every major corporation, and something that organizations ignore to their own peril. By corporate, we mean organization-level communication on behalf of companies, government entities, and non-profit organizations. Corporate communication is a broadly used term of organization-level communications that encompasses public relations, public affairs, employee communications, and other ...
The Complete Do-It-Yourself Online Reputation Management Workbook
Nothing is more valuable than your reputation. Yet the Internet can destroy your reputation in an instant. And there is NOTHING you can do about it. Or is there? The fact is you can FIX your online reputation using a few simple strategies. You do NOT need a professional Reputation Management Service who will charge you as much as $5,000 to $10,000 per month. Save time, save money, and Manage Your Online Reputation and repair your online ...
Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech)
Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn the trust of your customers, stakeholders, investors, and communities. Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the ...
Online Reputation Management For Dummies
Lori Randall Stradtman
More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and ...
Reputation 360: Creating power through personal branding
This inspiring "how to" book teaches professionals at all levels how to define, create and market their personal brand to target audiences. Effective marketing of a personal brand attracts key opportunities, ensure consistent value and empowers the individual with tools for lifelong reputation management. The author, an internationally recognized corporate and personal branding expert, provides more than 15 case studies of executives and ...
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents , two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, ...
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