books about: reputation
Reputation: Realizing Value from the Corporate Image
Charles J. Fombrun
Harvard Business Review Press
In the first book to quantify the economic returns of reputation, Fombrun shows that by developing strong and consistent images, well-regarded companies create hidden assets that give them a distinct competitive advantage. This book takes readers on a whirlwind tour of how companies build credibility and status. Fombrun shows how major organizations in such diverse settings as the fashion, investment banking, and packaged goods industries - and ...
Reputation Management: The Key to Successful Public Relations and Corporate Communication
Helio Fred Garcia
Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, ...
The Power of Reputation: Strengthen the Asset That Will Make or Break Your Career
We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us. "The Power of Reputation" offers business people an action plan for creating the kind of reputation that generates trust, inspires ...
A Reputation For Revenge: The Greek Billionaire's Baby Revenge (Harlequin Presents)
A Reputation for Notoriety (Harlequin Historical)
Raising the stakes… As the unacknowledged son of the lecherous Lord Westleigh, John "Rhys" Rhysdale was forced to earn a crust gambling on the streets. Now he owns the most thrilling new gaming establishment in London. Witnessing polite society's debauchery and excess every night, Rhys prefers to live on its fringes, but a mysterious masked lady tempts him into the throng. Lady Celia Gale, known only as Madame Fortune, matches Rhys card for ...
Reputation, Stock Price, and You: Why the Market Rewards Some Companies and Punishes Others
Dr. Nir Kossovsky
“All of our working lives we have heard the mantra, ‘a reputation lost is never regained.’ Still, the firms we work for, admire and invest in seem to take costly reputation hits all too often. Everyone interested in managing, regulating or investing in public firms will find Nir Kossovsky’s book a wonderful read through reputations won, lost and regained over the last 20 years. This is the first book which goes beyond platitudes to ...
Reputation: Portraits in Power
From the author of the New York Times bestseller The Woman at the Washington Zoo , a stunning collection of political portraits from the final dozen years of the twentieth century
Reputation Rules: Strategies for Building Your Company’s Most Valuable Asset
Leverage your company’s most important asset! “Diermeier draws on extensive research and illustrates these insights with rich case studies from a variety of industries. He shows how to integrate reputation management deeply into the culture and structure of companies. I expect Reputation Rules to set the standard for years to come.” —Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg ...
Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World
Fraser P. Seitel
Good public relations is no longer just icing—it’s a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you’re a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation , public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating ...
The Future of Reputation: Gossip, Rumor, and Privacy on the Internet
Daniel J. Solove
Yale University Press
Teeming with chatrooms, online discussion groups, and blogs, the Internet offers previously unimagined opportunities for personal expression and communication. But there’s a dark side to the story. A trail of information fragments about us is forever preserved on the Internet, instantly available in a Google search. A permanent chronicle of our private livesoften of dubious reliability and sometimes totally falsewill follow us wherever we ...
The Death of Corporate Reputation: How Integrity Has Been Destroyed on Wall Street (Applied Corporate Finance)
Why did the financial scandals really happen? Why are they continuing to happen? In The Death of Corporate Reputation , Yale's Jonathan Macey reveals the real, non-intuitive reason, and offers a new path forward. For over a century law firms, investment banks, accounting firms, credit rating agencies and companies seeking regular access to U.S. capital markets made large investments in their reputations. They treated customers well and ...
Reputation and International Cooperation: Sovereign Debt across Three Centuries
Princeton University Press
How does cooperation emerge in a condition of international anarchy? Michael Tomz sheds new light on this fundamental question through a study of international debt across three centuries. Tomz develops a reputational theory of cooperation between sovereign governments and foreign investors. He explains how governments acquire reputations in the eyes of investors, and argues that concerns about reputation sustain international lending and ...
Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and ...
Kevin Pho M.D.
Online health information combined with social media channels like Twitter and Facebook has created a new generation of patients. They are empowered. They have a voice in their own care that they never had before. And more are using social media and physician review sites to choose their doctor or medical practice. Given these stakes, you can't afford to leave your online reputation to chance. Kick off your social media efforts today with ...
lol...OMG!: What Every Student Needs to Know About Online Reputation Management, Digital Citizenship and ...
CreateSpace Independent Publishing Platform
The ease with which digital content can be shared online, in addition to its many benefits, has created a host of problems for today’s high school and college students. All too often, students are uploading, updating, posting and publishing without giving a second thought to who might see their content or how it might be perceived. lol…OMG! provides a cautionary look at the many ways that today’s students are experiencing the ...
Reputation and Power: Organizational Image and Pharmaceutical Regulation at the FDA (Princeton Studies in ...
Princeton University Press
The U.S. Food and Drug Administration is the most powerful regulatory agency in the world. How did the FDA become so influential? And how exactly does it wield its extraordinary power? Reputation and Power traces the history of FDA regulation of pharmaceuticals, revealing how the agency's organizational reputation has been the primary source of its power, yet also one of its ultimate constraints. Daniel Carpenter describes how the FDA ...
Reputation in Flames: A President Lost, Found, and Lost Again (Secrets from the Archives)
In the days following the President’s sudden death his fiercely protective wife was determined to shield—and even recast—his reputation. Piece by piece she fed his personal letters to the flames, putting the secrets of his life beyond the reach of history. But one box of letters lay beyond her own reach—a box filled with revelations so startling that she longed to destroy it more than all the others. By the time it was discovered in 1964 ...
Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents , two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, ...
How to Ruin Your Boyfriend's Reputation
"A great read-alike for fans of Meg Cabot, Melissa Kantor, and Sarah Dessen." --VOYA Guess who’s jetting off to the Holy Land this summer! Yes, it’s me—Amy Nelson-Barak. I’ve volunteered for ten days of military training in Israel with my friends. The Sababa brochure said it would be a “fun” summer experience. Okay, so I didn’t sign up to prove I’m not a princess…I did it to surprise my hot Israeli ...
The Reputation Society: How Online Opinions Are Reshaping the Offline World (The Information Society Series)
The MIT Press
In making decisions, we often seek advice. Online, we check Amazon recommendations, eBay vendors' histories, TripAdvisor ratings, and even our elected representatives' voting records. These online reputation systems serve as filters for information overload. In this book, experts discuss the benefits and risks of such online tools.The contributors offer expert perspectives that range from philanthropy and open access to science and law, ...
Online Reputation Management For Dummies
Lori Randall Stradtman
More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and ...
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