books about: reputation
Win the Game of Googleopoly: Unlocking the Secret Strategy of Search Engines
Sean V. Bradley
Rank higher in search results with this guide to SEO and content building supremacy Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you're not in those top ten results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to Page One Domination. The POD strategy is what ...
Criminal Justice Internships: Theory Into Practice
R. Bruce McBride
Criminal Justice Internships: Theory Into Practice, 8 th Edition, guides the student, instructor, and internship site supervisor through the entire internship process, offering advice and information for use at the internship site as well as pre-planning and assessment activities. With more and more students engaging in internships as a means of enhancing their credentials, the internship has become a defining educational moment. Students ...
The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a ...
Harvard Business Review Press
In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: Would you recommend us to a friend?” By asking customers this question, you identify detractors , who sully your firm’s reputation and readily switch to competitors, and promoters , who generate good profits and true, sustainable growth. You also generate a vital metric: your Net Promoter ...
Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal
In an age when scandal can destroy a company's brand or anyone's reputation in an instant-GLASS JAW is an Art of War guide to modern crisis management. In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong and the strong are weak. Just consider this slate of recent reputational body blows: Toyota, ...
The Essentials of Risk Management, Second Edition
The definitive guide to quantifying risk vs. return--fully updated to reveal the newest, most effective innovations in financial risk management since the 2008 financial crisis Written for risk professionals and non-risk professionals alike, this easy-to-understand guide helps you meet the increasingly insistent demand to make sophisticated assessments of companies' risk exposure. It provides the latest methods for: Measuring and ...
Cengage Advantage Books: Understanding Humans: An Introduction to Physical Anthropology and Archaeology
UNDERSTANDING HUMANS: INTRODUCTION TO PHYSICAL ANTHROPOLOGY AND ARCHAEOLOGY shows students how anthropologists and archaeologists go about their work as they study human evolution, living nonhuman primates, human adaptation and variation, the origin and dispersal of modern humans, food production, the first civilizations of the Old and New Worlds, and so much more. Using a biocultural approach, the text balances the presentation of physical ...
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing ...
Ongoing Crisis Communication: Planning, Managing, and Responding
SAGE Publications, Inc
Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated and multi-disciplinary approach to the entire crisis communication process. Drawing on his extensive firsthand experience, Dr. Timothy Coombs uses a three-staged approach to crisis management (pre-crisis, crisis, and post-crisis), explains how crisis management can prevent or reduce the threats of a crisis, and provides guidelines for how best to act and ...
They Don't Teach Corporate in College, 3rd Edition: A Twenty-Something's Guide to the Business World
" They Don't Teach Corporate in College is too good to be given only to the twenty-somethings. Anyone who's feeling lost and overwhelmed in cubicle country can benefit from reading this eminently practical book." --Daniel H. Pink, author of Drive and To Sell is Human "This insightful and essential guide to mastering the politics of corporate America should be required reading for every college graduate." --James A. Boyle, president, College ...
The Reputation Economy: How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most ...
David C. Thompson
Reputation is power. Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects. And in the coming Reputation Economy, it’s getting more powerful than ever. Because today, thanks to ...
Career Warfare: 10 Rules for Building a Successful Personal Brand on the Business Battlefield
“A refreshing message . . . from someone who has fought many corporate wars.” —The New York Times With the latest stories from D’Alessandro’s neverending collection of corporate derring-do and new insight on the global battlefield, the nationally bestselling Career Warfare is more essential than ever when navigating your way to success. “D’Alessandro dares to speak the truth. If you don’t manage your own reputation, those ...
Actuaries' Survival Guide, Second Edition: How to Succeed in One of the Most Desirable Professions
What would you like to do with your life? What career would allow you to fulfill your dreams of success? If you like mathematics-and the prospect of a highly mobile, international profession-consider becoming an actuary. Szabo's Actuaries' Survival Guide, Second Edition explains what actuaries are, what they do, and where they do it. It describes exciting combinations of ideas, techniques, and skills involved in the day-to-day work of ...
Executive Presence: The Art of Commanding Respect Like a CEO
Get the Key to the Boardroom with Powerful Executive Presence! “This book can be a key aid in helping you make it to the next level! Great coaching for anyone who is even thinking of becoming an executive!” Marshall Goldsmith, New York Times bestselling author of What Got You Here Won’t Get You There “On the corporate battlefield a true leader’s success is based upon his or her ability to communicate effectively, persuade ...
Investment Banking For Dummies
Enrich your career with a review of investment banking basics One of the most lucrative fields in business, investment banking frequently perplexes even banking professionals working within its complex laws. Investment Banking For Dummies remedies common misconceptions with a straightforward assessment of banking fundamentals. Written by experts in stock market proceedings, this book runs parallel to an introductory course in investment ...
The Human Brand: How We Relate to People, Products, and Companies
Susan T. Fiske
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way--we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social ...
That Night: A Novel
St. Martin's Press
As a teenager, Toni Murphy had a life full of typical adolescent complications: a boyfriend she adored, a younger sister she couldn’t relate to, a strained relationship with her parents, and classmates who seemed hell-bent on making her life miserable. Things weren’t easy, but Toni could never have predicted how horrific they would become until her younger sister was brutally murdered one summer night. Toni and her boyfriend, Ryan, were ...
Reputation Management: The Key to Successful Public Relations and Corporate Communication
Helio Fred Garcia
Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, ...
His Wicked Reputation
From the New York Times bestselling Madeline Hunter comes this first in a stunning new trilogy about three irresistibly attractive brothers. This is the story of Gareth, the bastard brother.... For fans of Mary Balogh and Amanda Quick. Gareth Fitzallen is celebrated for four things: his handsome face, his notable charm, his aristocratic connections, and an ability to give the kind of pleasure that has women begging for more. Normally he ...
Crisis Communications: The Definitive Guide to Managing the Message
The Definitive Guide to Communicating in Any Crisis “When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. As one who has lived through a number of [business] crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting scar tissue of your own by learning from ...
Slut! Growing Up Female with a Bad Reputation
Girls may be called "sluts" for any number of reasons, including being outsiders, early developers, victims of rape, targets of others' revenge. Often the labels has nothing to do with sex -- the girls simply do not fit in. An important account of the lives of these young women, Slut! weaves together powerful oral histories of girls and women who finally overcame their sexual labels with a cogent analysis of the underlying problem of sexual ...
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Scent and Subversion: Decoding a Century of Provocative Perfume
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