books about: reputation
 
 



Suche books:   






  
The Essentials of Risk Management, Second Edition
Michel Crouhy, Dan Galai, ...

McGraw-Hill, 2014

The definitive guide to quantifying risk vs. return--fully updated to reveal the newest, most effective innovations in financial risk management since the 2008 financial crisis Written for risk professionals and non-risk professionals alike, this easy-to-understand guide helps you meet the increasingly insistent demand to make sophisticated assessments of companies' risk exposure. It provides the latest methods for: Measuring and ...
  
  











  



  
The Ultimate Question 2.0 (Revised and Expanded Edition): How Net Promoter Companies Thrive in a ...
Fred Reichheld

Harvard Business Review Press, 2011

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors , who sully your firm’s reputation and readily switch to competitors, and promoters , who generate good profits and true, sustainable growth. You also generate a vital metric: your Net Promoter ...
  
  











  



  
Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal
Eric Dezenhall

Twelve, 2014

In an age when scandal can destroy a company's brand or anyone's reputation in an instant-GLASS JAW is an Art of War guide to modern crisis management. In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong and the strong are weak. Just consider this slate of recent reputational body blows: Toyota, ...
  
  











  



  
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online
Brian Halligan, Dharmesh Shah

Wiley, 2014

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing ...
  
  











  



  
Ready to Be a Thought Leader: How to Increase Your Influence, Impact, and Success
Denise Brosseau

Jossey-Bass, 2014

The how-to guide to becoming a go-to expert Within their fields, thought leaders are sources of inspiration and innovation. They have the gift of harnessing their expertise and their networks to make their innovative thoughts real and replicable, sparking sustainable change and even creating movements around their ideas. In Ready to Be a Thought Leader? , renowned executive talent agent Denise Brosseau shows readers how to develop and use that ...
  
  











  



  
Investment Banking For Dummies
Matthew Krantz, Robert Johnson

For Dummies, 2014

Enrich your career with a review of investment banking basics One of the most lucrative fields in business, investment banking frequently perplexes even banking professionals working within its complex laws. Investment Banking For Dummies remedies common misconceptions with a straightforward assessment of banking fundamentals. Written by experts in stock market proceedings, this book runs parallel to an introductory course in investment ...
  
  











  



  
Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech)
Gini Dietrich

Que Publishing, 2014

Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications!   Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn the trust of your customers, stakeholders, investors, and communities.   Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the ...
  
  











  



  
Velma Gratch and the Way Cool Butterfly
Alan Madison

Dragonfly Books, 2012

It's hard to be Velma, the littlest Gratch, entering the first grade. That's because everyone has marvelous memories of her two older sisters, who were practically perfect first graders. Poor Velma—people can barely remember her name. But all that changes on a class trip to the magnificent Butterfly Conservatory—a place neither of her sisters has ever been. When a monarch roosts on Velma's finger and won't budge for days . . . well, no one ...
  
  











  



  
They Don't Teach Corporate in College, 3rd Edition: A Twenty-Something's Guide to the Business World
Alexandra Levit

Career Press, 2014

" They Don't Teach Corporate in College is too good to be given only to the twenty-somethings. Anyone who's feeling lost and overwhelmed in cubicle country can benefit from reading this eminently practical book." --Daniel H. Pink, author of Drive and To Sell is Human "This insightful and essential guide to mastering the politics of corporate America should be required reading for every college graduate." --James A. Boyle, president, College ...
  
  











  



  
That Night: A Novel
Chevy Stevens

St. Martin's Press, 2014

As a teenager, Toni Murphy had a life full of typical adolescent complications: a boyfriend she adored, a younger sister she couldn’t relate to, a strained relationship with her parents, and classmates who seemed hell-bent on making her life miserable. Things weren’t easy, but Toni could never have predicted how horrific they would become until her younger sister was brutally murdered one summer night. Toni and her boyfriend, Ryan, were ...
  
  











  



  
Once in a Lifetime (Lucky Harbor)
Jill Shalvis

Grand Central Publishing, 2014

SOMETIMES WRONG IS OH-SO-RIGHT After a wrenching loss, Ben McDaniel tried to escape his grief by working in dangerous, war-torn places like Africa and the Middle East. Now he's back in his hometown and face-to-face with Aubrey Wellington, the hot-as-hell woman who is trouble with a capital T. Family and friends insist she's not the one to ease his pain, but Aubrey sparks an intense desire that gives Ben hope for the future. Determined to right ...
  
  











  



  
UnSelling: The New Customer Experience
Scott Stratten, Alison Kramer

Wiley, 2014

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. Unselling is about the big picture: creating repeat ...
  
  











  



  
Personal Branding For Dummies, 2nd Edition
Susan Chritton

For Dummies, 2014

The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2 nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the ...
  
  











  



  
The Human Brand: How We Relate to People, Products, and Companies
Chris Malone, Susan T. Fiske

Jossey-Bass, 2013

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social ...
  
  











  



  
Actuaries' Survival Guide, Second Edition: How to Succeed in One of the Most Desirable Professions
Fred Szabo

Academic Press, 2012

What would you like to do with your life? What career would allow you to fulfill your dreams of success? If you like mathematics-and the prospect of a highly mobile, international profession-consider becoming an actuary. Szabo's Actuaries' Survival Guide, Second Edition explains what actuaries are, what they do, and where they do it. It describes exciting combinations of ideas, techniques, and skills involved in the day-to-day work of ...
  
  











  



  
Executive Presence: The Art of Commanding Respect Like a CEO
Harrison Monarth

McGraw-Hill, 2009

Get the Key to the Boardroom with Powerful Executive Presence! “This book can be a key aid in helping you make it to the next level! Great coaching for anyone who is even thinking of becoming an executive!” Marshall Goldsmith, New York Times bestselling author of What Got You Here Won’t Get You There “On the corporate battlefield a true leader’s success is based upon his or her ability to communicate effectively, persuade ...
  
  











  



  
Cengage Advantage Books: Understanding Humans: An Introduction to Physical Anthropology and Archaeology
Barry Lewis, Robert Jurmain, ...

Cengage Learning, 2012

UNDERSTANDING HUMANS: INTRODUCTION TO PHYSICAL ANTHROPOLOGY AND ARCHAEOLOGY shows students how anthropologists and archaeologists go about their work as they study human evolution, living nonhuman primates, human adaptation and variation, the origin and dispersal of modern humans, food production, the first civilizations of the Old and New Worlds, and so much more. Using a biocultural approach, the text balances the presentation of physical ...
  
  











  



  
Career Warfare: 10 Rules for Building a Successful Personal Brand on the Business Battlefield
David D'Alessandro

McGraw-Hill, 2008

“A refreshing message . . . from someone who has fought many corporate wars.” —The New York Times With the latest stories from D’Alessandro’s neverending collection of corporate derring-do and new insight on the global battlefield, the nationally bestselling Career Warfare is more essential than ever when navigating your way to success. “D’Alessandro dares to speak the truth. If you don’t manage your own reputation, those ...
  
  











  



  
Establishing, Managing, and Protecting Your Online Reputation: A Social Media Guide for Physicians and ...
Kevin Pho M.D., Susan Gay

Greenbranch Publishing, 2013

Online health information combined with social media channels like Twitter and Facebook has created a new generation of patients. They are empowered. They have a voice in their own care that they never had before. And more are using social media and physician review sites to choose their doctor or medical practice. Given these stakes, you can't afford to leave your online reputation to chance. Kick off your social media efforts today with ...
  
  











  



  
Speak Up, Show Up, and Stand Out: The 9 Communication Rules You Need to Succeed
Loretta Malandro

McGraw-Hill, 2014

MASTER A NEW WAY OF COMMUNICATING TO BUILD INFLUENCE AND ACHIEVE UNPARALLELED SUCCESS "Toss out everything you know about communicating and read this book." -- JOHN J. RYAN, CEO, Rabobank, N.A. "As long as you're willing to play 'full out' and give it your all, these 9 Communication Rules will help you succeed in all aspects of your life--far beyond what you believe is possible." -- JAMES (JIM) K. GOWANS, Co-President, Barrick Gold ...
  
  











  








   



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