books about: selling
 
 



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How to Master the Art of Selling74 reviews
Tom Hopkins

Business Plus, 2005

Great book even outside of sales
I am writing this review to share how this book helped me get a new outlook on how I see things. Let me first give you a brief history on me. I was a music store employee who was making minimum wage, and I never (and I do mean never) made commision. This was 1998, I had long hair, no car, living at home with mom and dad, and I was a college drop-out. The owner of my company paid for me to go ...
  
  











  



  
Little Red Book of Selling: 12.5 Principles of Sales Greatness107 reviews
Jeffrey Gitomer

Bard Press, 2004

Every salesperson needs this
Practical, concise, and easy to read. I keep it with me at all times to make sure I am staying sharp.
  
  











  



  
The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies34 reviews
Stephen E. Heiman, Tad Tuleja

Business Plus, 2005

A Must Have For Sales Personnel
This book, together with "The New Conceptual Selling" should be mandatory for any sales person. It introduces among other things, the concept of the Sales Funnel and of Win Results. If you are interested in repeat business and customer referrals you will not want to miss this book. Highly recommended!
  
  











  



  
Solution Selling: Creating Buyers in Difficult Selling Markets38 reviews
Michael T. Bosworth

McGraw-Hill, 1994

Great tool to educate and increase your pocket book.
Excellent book. Have read two other sales books and this is my favorite. Gives information beyond the basics and doesnt rely on just saying motivational statments, gives real world advice. If you read and implement the ideas you are guarenteed to be more productive. 1st choice.
  
  











  



  
Selling to Big Companies49 reviews
Jill Konrath

Kaplan Business, 2005

An excellent read!
If you are selling into big companies, you must read this book! It presents an easy to follow strategy and plan that you can implement today. Jill understands what it takes to win complex sales. Benefit from her insight! Lee B. Salz... author of Soar Despite Your Dodo Sales Manager
  
  











  



  
The SPIN Selling Fieldbook19 reviews
Neil Rackham

McGraw-Hill, 1996

This book will help you determine how serious you are about achieving sales success
This book is a 206 page powerhouse, but I want to direct you to pages 50 and 51: "The Good News"... "The good news is that the Spin model has proved to be a versatile sales tool, works across cultures, applies across industries, is equally applicable to selling services or products." "The Bad News"... "Our one million users would tell you in one voice: It's a lot harder than it seems. ...
  
  











  



  
Selling the Invisible: A Field Guide to Modern Marketing135 reviews
Harry Beckwith

Business Plus, 1997

Still amazingly current, though written in 1997
Heard a taped copy of SELLING THE INVISILBE: A FIELD GUIDE TO MODERN MARKETING by Harry Beckwith and was pleasantly surprised that I liked it as much as I did, in that the title did not "grab me" . . . nor did the fact that it was written in 1997. However, that said, it soon became obvious that Beckwith (founder of Beckwith Advertising and Marketing) knows his stuff . . . his many ...
  
  











  



  
Secrets of Question Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results23 reviews
Thomas Freese

Sourcebooks, Inc., 2000

Great book for novice
I read the book and found it very informative. The system works but is not really for the beginner. I felt the book could have helped more on developing the questions as well as implementation. The book was great that is why I still gave it 5 stars
  
  











  



  
Selling To VITO (The Very Important Top Officer)55 reviews
Anthony Parinello

Adams Media, 1999

Sound and creative strategies to reach the top officers
All too frequently, sales reps waste tremendous amounts of time presenting to people who only have the authority to say no. They rely on these people to go the the decision maker and do the selling for them, which those of us who have spent a lot of years in the field know rarely happens. Going back to Sales 101, everyone learned to present to the decision maker but why do so many who know this ...
  
  











  



  
SPIN Selling92 reviews
Neil Rackham

McGraw-Hill, 1988

A classic and one of the very best
SPIN is a classic, one of the books that revolutionized professional selling. It amazes me to read some of the negative reviews of this book posted here. Some of this I attribute to lack of knowledge of the history of our "profession," which bears few hallmarks of being a profession yet. Can you get a four year college degree in SELLING, the one thing every business must do well to survive, let ...
  
  











  



  
The Complete Guide to Option Selling14 reviews
James Cordier, Michael Gross

McGraw-Hill, 2004

A different way to look at options trading.
I have read this book three times and have even used the authors firm for some of my investments. The book focuses on one topic that many option traders overlook - the potential for profit versus the probability of profit. Many option traders like to buy options because of the limited loss combined with the unlimited potential gain. What they overlook is the probability of attaining that profit. ...
  
  











  



  
Marketing and Selling Your Handmade Jewelry: The Complete Guide to Turning Your Passion into Profit21 reviews
Viki Lareau

Interweave Press, 2006

Good for Beginners
If you're just getting started in the hand-made jewelry selling business, this is a straightforward, well written, and practical guide for the basics of setting up your business. The author provides tips on pricing your work, which are especially helpful. Overall, I found the tone warm and helpful, and it's a quick, easy read. From the author of A Line Between Friends and owner of Dream Life ...
  
  











  



  
The New Conceptual Selling: The Most Effective and Proven Method for Face-to-Face Sales Planning10 reviews
Stephen E. Heiman, Tad Tuleja

Business Plus, 2005

Revised, Updated...and Better
NOTE: The review which follows is of the revised and updated (i.e. most recently published) edition co-authored by Robert B. Miller and Stephen E. Heiman with Tad Tuleja. I read the first edition of this book when it was published 18 years ago. Hence my curiosity about this edition. What's new? In fact, a great deal. Miller and Heiman have thoroughly revised the original material, "page by ...
  
  











  



  
Selling Sickness: How the World's Biggest Pharmaceutical Companies Are Turning Us All Into Patients25 reviews
Ray Moynihan, Alan Cassels

Nation Books, 2006

very compelling
This book was a real eye-opener. The authors write very clearly, and it is well referenced. I highly recommend this book to anyone who wants an introduction to just how crooked the relationship can be between 'Big pharma' and the medical profession.
  
  











  



  
The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers & Clients for Life7 reviews
Matt Oechsli

Wiley, 2004

Best Book on Affluent Selling to Date
I have been in the business for 20 years, and have recently been involved in closing the largest, most complex estate planning deals of my career. This is hands-down the clearest, most concise book on the mind of the affluent that I have ever read. The book describes exactly what I have been experiencing over the past 5 years in the industry and with my clients and prospects. For anyone who ...
  
  











  



  
How I Raised Myself from Failure to Success in Selling80 reviews
Frank Bettger

Fireside, 1992

A classic text that remains absolutely relevant for the modern salesperson
This is a classic book on fundamental sales techniques that remains sound after 60 years and dozens of printings. Yes, some of the pronouns are out of date (he assumes that all the sales professionals are men and all the secretaries are women - or that there are even secretaries - and so forth) and the dollar amounts given are made largely irrelevant by the inexorable power of inflation. ...
  
  











  



  
eBay 101: Selling on eBay For Part-time or Full-time Income, Beginner to PowerSeller in 90 Days10 reviews
Steve Weber

Weber Books, 2008

Another Steve Weber How-To Book
This book is the third Steve Weber book I have read, the first two being "The Home-Based Bookstore" and "Plug Your Book." I was quite enthusiastic about both of Steve's earlier efforts because they were extremely helpful and Steve wrote both well. Those comments apply to this book also. The marvelous thing about this book is that it starts with the basics and works up to advanced techniques ...
  
  











  



  
The New Solution Selling: The Revolutionary Sales Process That is Changing the Way People Sell16 reviews
Keith M. Eades, Keith Eades

McGraw-Hill, 2003

New Solution Selling Draws a Sales Map
The New Solution Selling by Keith Eades is definitely worth reading. This book is destined to become a classic and will be sitting on my bookshelf next to Neil Rackham's SPIN Selling. If you are a seasoned sales professional, this book will help you examine your existing sales process and look at areas that could be refined in order to increase your sales productivity. If you are new to sales, ...
  
  











  



  
Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales4 reviews
Linda Richardson

McGraw-Hill, 1998

Great advice (if you can assimilate it)
The problem with any "how to sell" book like this is, until you can integrate the advice given here so that it comes naturally to you, you will sound as mechanical and forced as some of the "tellers" Richardson criticizes. I used to sell big-tiicket business-to-business, and I can say the advice here is timeless: engage your customer, identify what your customer's needs are and position your ...
  
  











  



  
CustomerCentric Selling22 reviews
Michael Bosworth, John Holland

McGraw-Hill, 2003

A book you need
An inquisitive look at why people buy -- and when and from whom. This comprehensive guide will help you to create win/win situations with your customers. The steps offered can help you to narrow down the real objections and to close a deal. This book will help you rise to the next level.
  
  











  








   



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