books about: start-ups

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Start-ups: A toolkit for entrepreneurs

BCS, The Chartered Institute for IT, 2012

Starting up your own business can be an exciting yet daunting venture. The case studies, interviews, and articles in this ebook will provide valuable insight for the aspiring entrepreneur. They cover areas such as marketing and finance, address legal issues and tackle aspects of the day-to-day running of a business, from time management to the effective use of social media. This ebook also includes excerpts from best-selling BCS books such as ...


Start Something That Matters
Blake Mycoskie

Spiegel & Grau, 2012

The incredible story of the man behind TOMS Shoes and One for One, the revolutionary business model that marries fun, profit, and social good   “A creative and open-hearted business model for our times.”— The Wall Street Journal   Why this book is for you:   • You’re ready to make a difference in the world—through your own start-up business, a nonprofit organization, or a new project that you create within your ...


22 Legal Mistakes You Don't Have to Make: A Guide for Start-ups, Small Businesses, & Tech Entrepreneurs

Papervine Press, 2012

Don't let legal mistakes hurt your bottom line. Written in plain English, this 120-page book covers real-life examples, practical tips, and actionable advice for businesses of all sizes. Learn how to avoid the most common mistakes that smart businesspeople make, including: • Practical tips on accepting family investments safely • Smart ways to pay people with equity • Two common phrases your privacy policy should never include ...


UX for Lean Startups: Faster, Smarter User Experience Research and Design
Laura Klein

O'Reilly Media, 2013

Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they’ll truly love, and reduce the time it takes to get your product to market. No prior experience in UX or ...


Start and Run Your Own Coffee Shop and Lunch Bar: Expert Advice from an Author Who Has Been There, Done It, ...
Heather Lyon

How to Books Ltd, 2011

From business plan to recipes, this book will give you all the information and advice you will need to help you set up and run a coffee shop and lunch bar. In it you will find the expert advice, first hand experience, and practical information to make your new business a success. - Choosing the right location - Creating a useful image and choosing an appropriate name - Planning an attractive menu - Employing and training the right staff - ...


Start Your Own Business, Fifth Edition: The Only Start-Up Book You'll Ever Need

Entrepreneur Press, 2010

Tap into more than 30 years of small business expertise as you embark on the most game-changing journey of your life – your new business. This unmatched guide - the best-selling business startup book of all time - offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from ...


Valuation of Internet Start-ups: An Applied Research on How Venture Capitalists value Internet Start-ups
Jean-Baptiste Flanc

Anchor Academic Publishing, 2013

This book deals with the valuation of Internet start-ups after the burst of the dot-com bubble. The objective is to fill some of the existing gaps in order to contribute to the development of this field of study. Indeed, it is a relatively recent subject, and the research devoted to it, is still limited. The valuation of an Internet start-up does not only depend on ist stage of development, but also on five qualitative factors, namely the team, ...


The Entrepreneur's Manual: Business Start-Ups, Spin-Offs, and Innovative Management
Richard M. White

Chilton Book Co, 1977

You are holding in your hands the ultimate guide to transforming your dream business into a reality. Drawing upon years of trial and error, Richard White imparts his insights on how to establish a successful business and keep it running strong. Substituting complex theories for critical advice rooted in real-life experience, White makes designing and managing a successful business model more accessible than ever. The Entrepreneur's Manual ...


Zero to One: Notes on Startups, or How to Build the Future
Peter Thiel, Blake Masters

Crown Business, 2014

#1 NEW YORK TIMES BESTSELLER If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One , legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if ...


The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful ...
Eric Ries

Crown Business, 2011

Most startups fail. But many of those failures are preventable.  The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as  an organization dedicated to creating something new under conditions of extreme uncertainty . This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What ...


Innovation, Commercialization, and Start-Ups in Life Sciences
James F. Jordan

CRC Press, 2014

Innovation is the translation of a new method, idea, or product into reality and profit. It is a process of connected steps that accumulates into your brand or reputation. However, there can be many pitfalls and wrong turns on the road to realizing this goal. Innovation, Commercialization, and Start-Ups in Life Sciences details the methodologies necessary to create a successful life sciences start-up from initiation to exit. You will gain an ...


E-commerce Get It Right! Essential Step-by-Step Guide for Selling & Marketing Products Online. Insider ...
Ian Daniel

NeuroDigital, 2011

E-commerce Get It Right! Just released and written in a no holds barred style... This new and exclusive Step-by-Step E-commerce Guide, will show you everything you need to know about achieving success with your own e-commerce website and business. Whether you're an e-commerce Start-Up or have an Existing e-commerce website that is struggling to make a profit, this book is literally packed full of the latest tried and tested insider secrets, ...


Business Start-ups Done Dirt Cheap: For Entrepreneurs Who Want to Minimize Start-up Costs and Maximize ...
Bruce Thornton

iUniverse, Inc., 2006

The number one reason for business failures in the United States is "running out of cash." Business Start-Ups Done Dirt Cheap is an entrepreneur's guide to minimizing cash outlays while starting up a successful new business venture. The author shows step by step how to evaluate, organize, and set up a new business, while conserving cash and avoiding mistakes at each step. Each stage of the business development, from initial idea to commercial ...


Start And Run A Restaurant (How to Books: Small Business Start-Ups)

How To Books, 2010

This book covers all apsects of the restaurant business - from initial start-up, to building up a regular trade. Running a restaurant can be a most rewarding and stimulating business - both on the personal and financial level, if you approach it with professionalism and dedication, together with inagination and flair. This book is full of up-to-date information for the aspiring or novice restaurateur, as well as those already in the business and ...


Start and Run a Gift Shop: What You Need to Do to Turn Your Idea into Reality (How to Books: Small Business ...
Val Clark

How to Books, 2009

Starting and running your own gift shop is a realistic and achievable dream. It needs no specific training or qualifications and no large capital outlay - and at whatever stage of the economic cycle it happens to be, if you follow a few simple rules you can generate a profitable income. In the early 1990s, author Val Clark took GBP6000 redundancy money and opened her own gift shop in a small seaside town. It was such a success that six months ...


Wildlife Tourism: A Handbook for Guides, Tour Operators, Job-seekers and Business Start-ups

Ronda J. Green, 2013

This is a guide for tour operators, eco-lodge managers, wildlife park staff, students and others interested in a career in wildlife tourism or in adding a wildlife component to their tourism businesses. The emphasis and most examples are Australian, but the principles are relevant to all countries. The book is packed with information on skill-sets of tour guides,learning about wildlife, finding and observing wildlife, interpreting wildlife, ...


From Idea to Success: The Dartmouth Entrepreneurial Network Guide for Start-Ups
Gregg Fairbrothers, Tessa Winter

McGraw-Hill, 2011

Turn Your Great Idea into a Thriving Business! “A guide that sets first-time entrepreneurs’ feet in the right direction.” Geoffrey Moore, author, Crossing the Chasm “There are many books on entrepreneurship, but this is one of the few that will convert individuals to entrepreneurs.” Desh Deshpande, founder, Deshpande Center for Technological Innovation, MIT; chairman, A123 Systems; cochair, National Council for Innovation ...


The Silicon Valley Way, Second Edition: Discover 45 Secrets for Successful Start-Ups
Elton B. Sherwin Jr.

Energy House Publishing, 2010

This is the Second Edition of his ground-breaking book,  Elton Sherwin discloses the decision-making secrets that have made Silicon Valley a success and shows how you can apply those techniques in the 21st century. This second edition is the version normally assigned in college classes, it is also available in the Kindle format.       Elton Sherwin spent over 30 years in the tech industry: starting at IBM, moving to Motorola and ...


The New Killer Apps: How Large Companies Can Out-Innovate Start-Ups
Chunka Mui, Paul B. Carroll

Devils Advocate Group, 2013

The New Killer Apps reverses the conventional wisdom that start-ups are destined to out-innovate big, established businesses. Through crisp analysis and compelling case studies, Mui and Carroll show that this just isn't true. Or, at least, it need not be. Yes, small and agile beats big and slow, but big and agile beats anyone. This book offers a roadmap for how large companies can Think Big, Start Small and Learn Fast. In doing so, they can get ...


Valuing Start-Ups

Windstream Partners, LLC - Publishing Division, 2013

Valuing Start-Ups: Why Traditional Valuation Methods Just Won't Work - this book discusses and provides a comprehensive look at how to value a start-up company or early stage business and demonstrates why the traditional methods of valuation do not work.



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