Find out why we're all cursed and how to work on it! | Made to Stick: Why Some Ideas Survive and Others Die...

A great book | Made to Stick: Why Some Ideas Survive and Others Die | Chip Heath, Dan Heath

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	• Made to Stick: Why Some Ideas Survive and Others Die Chip Heath, Dan Heath Random House, 2007 - 336 pages average customer review:based on 222 reviews view larger image
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highly recommended

All makes sense - but misses the unexpectedness

This book has tried hard to emulate "The Tipping Point" - the authors admit that too - but it falls short of being or bringing the very essence of 'unexpected' that the authors preach. Reading the contents of the book leave very little to chance what you might expect in subsequent chapters.

The book is divided into chapters like simple, credible, unexpected, stories etc. which can sometimes slow you down if the next chapter, say 'credible' does not particularly interest you.

Books like the "The Tipping Point" or "The Blink" or "Freakonomics" do a better job of sticking to the principles described in "Made to Stick" than the book itself.

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Find out why we're all cursed and how to work on it!

We're all tappers and forget what it's like to be the listener.

This book is a compliment to Gladwell's "Tipping Point". Much more pragmatic and useful too. Instead of just describing "Sticky", they demonstrate how to do it. It's a lot easier than you'd think.

I've been able to use this on a weekly basis. Focusing on making my idea Simpler, more Unexpected, more Concrete, adding Credibility, adding Emotion and focusing on Stories.

Thank you Heath brothers.

A great book

What a great book - Chip and Dan Heath have really helped me refine and articulate my message.We Plan, God Laughs: Ten Steps to Finding Your Divine Path When Life is Not Turning Out Like You Wanted

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Straight forward and unpretentious

Well written and full of humor, this book was helpful and easy to read. The authors admit that their concepts are simple, but provide plenty of examples to demonstrate that even the most common sense ideas are easy to lose in the messiness of everyday life. I can't think of a single person who wouldn't benefit from these ideas, and highly recommend reading this book!

Why Some Business Books Thrive and Others...

When one business colleague suggests I read a book, I write the title down. When three tell me, I get on-line and order it. Made to Stick is contagious in its humor, specific in its principles, and consistent in its use of case studies to demonstrate practical application of Chip and Dan's sticky messaging theories. I've often grabbed the book, turned it over, and sized up an idea against the SUCCES qualities checklist on the back cover.

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