books:

	• Re-Imagine!: Business Excellence in a Disruptive Age Tom Peters DK Publishing (Dorling Kindersley), 2003 - 352 pages average customer review:based on 67 reviews view larger image
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He switched publishers, and went with a more creative style. The pages are colorful with numerous images and side notes. As I found myself struggling to get through the book, I wondered if perhaps that was the reason. Too much visual distraction... The content is typical Peters... The day of the corporate slave is over, you are the CEO of Me, Inc., you should be working on WOW! projects, really good products/services are not enough any more, it's the WOW! experience that separates you from the pack...

An OK book for some new ideas and outlooks on corporate life. Not quite a "sit down and read it" type book.

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Sometimes Dazzling But Seldom Substantial

In recent years, Peters has become a passionate provocateur among business writers, heavily relying on flamboyant punctuation to EXPRESS HIS IDEAS!!!!!!!!!!!!!! Sometimes his confrontational approach is effective, sometimes not. As an admirer of the writing styles of Thoreau, Emerson, Orwell, and E.B. White, I am uncomfortable with Peters' writing style but perhaps that's his intent: to stimulate his reader to challenge what Jim O'Toole calls "the ideology of comfort and the tyranny of custom." In this volume, Peters explores a wide range of subjects and addresses a number of issues which are certainly worthy of careful consideration. For example, the ever-increasing purchasing power of women, the deficiencies of public school education, the as-yet unfulfilled potentialities of e-business, the often decisive impact of effective branding, and the ever-increasing importance of innovative thinking throughout all levels of any organization. He organizes his material within a volume which is visually unorthodox. Some may be turned off by that. I am not. The page layouts and graphics seem compatible with Peters' apparent objective to challenge, stimulate, etc. My distaste for Peters's writing style aside, I found this volume often lacking in terms of cohesion and transition of key concepts. There is no shortage of ideas but many (too many) are underdeveloped. Some of his opinions about the significance of 9/11 seem insensitive to the human tragedies caused by the events on that day. Two final points: If a book provides at least a few insights which are valuable to my own labors in the vineyards of free enterprise, it is (for me) worth reading. Peters's most recent book does. However, I would have preferred more substance and less style. One man's opinion.

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Different? Unusual? Crazy?

More than so many of the business books I have read, Tom Peters succeeds at planting the seed of thought, with a little challenge of doing something different, unusual and maybe crazy.

Having read all the reviews here, it is not surprising that there are the one star group and the four and five star group. The question that has yet to be answered is who will be around when it all changes around them?

In my opinion, Tom succeeds at challenging us to look things a little differently, and planting a lot of seeds of thought.

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Stars within reach

I can't say what the impact of Mr. Peters book would relate to corporate world except in broad terms, however for a budding small business owner like myself its both inspiration and informative. I would recommend this book to anyone looking for a fresh perspective and would buy it for any or my friends thinking about starting their own business. I continue to Imagine!!!

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This is a very uplifting books making us feel better, and a very low price comparing with the materials you get. One day of Tom's seminar (frequently held, always full) will cost you 400 USD and he will speak probably only a small portion of what you can learn from this book.

The content is very diverse with a lot of materials stuck inside ranging from salesmanship to woman to brand you to design, which you can pick and enjoy from any page with great fun.

DK, which is famous with the illustration and graphic heavy books, is a very suitable publisher for Tom's book. So here is a good match and a big resource of business enjoyable book.
I am glad that the books get back to the tone of Circle of Innovation and bringing a lot of enthusiatic design and words.

I agree that Tom's approach is not very quant like the one we learn from the MBA program (I am in University of Chicago program myself) but we should consider that quantitave and basic analysis is not the only way to approach success and life. Tom comes from Stanford and he has left behind his "numbers" approach and in some way become the guru of the new age. Always relentless and goes against the tide.

I have bought 5 copies for myself and my friends!

Cheers and congratulation to Tom! HE IS A PLAYER.

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reviews: 1, 2, 3, 4, 5, 6, 7, 8, 9, page 10, 11, 12, 13, 14

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