Review of Blue Ocean Strategy | Blue Ocean Strategy: How to Create Uncontested Market Space and Make...

Must read for all Business Executives | Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant | W. Chan Kim, Renée Mauborgne

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	• Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant W. Chan Kim, Renée Mauborgne Harvard Business School Press, 2005 - 256 pages average customer review:based on 166 reviews view larger image
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highly recommended

Great book! Very actionable and inspiring!

I really recommend this book for those that have the challenge of growing a mature business or the need of coming up with a business strategy that changes the rules of the game.

Review of Blue Ocean Strategy

Like many business owners, anything I can do to put our business ahead of the competition is a must. This book provides a great marketing technique that makes you and your management team think about your business, your operations and your marketing strategy. Who wants to compete with dozens of competitors for the same clients using the same old tired lines and methods. Blue Ocean Strategy gives you an adaptable blue print that will allow your business to open up a whole new universe of people to market to and a different way to market your business.

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Must read for all Business Executives

This book is a must read for all business executives. As a technology executive, I only wish I had read this book while working for my last Internet startup company. Unbeknownst to me, we used some of the methodologies described in this book to achieve the success that we had. However, if the entire management team had all read this book, our collaborative efforts would have been much more successful and productive, especially during our offsite management meetings.

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Great Book With Great Examples

This book focuses on the obvious, but often neglected question: What will delight the customer?
The book uses examples to convey the basic idea of blue ocean vs red ocean at the start and then builds on that understanding.
After having read his book, I have been able to utilize some of the concepts and skills to revise the business strategy of my wife's company for the better.
The book exposes the reader to ideas and concepts, but does NOT provide a failsafe strategy.

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A practical tool for creative business people

This is definitely my top-rated business book this year. The authors present a clear case for creating a market space in which competition is irrelevant and they give us practical exercises to help us. I have already used Blue Ocean Strategy with a couple clients and find it to be a great tool for moving through the "talk" stage of ideas and into execution.

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