Why You need to (read as WANT to) Read this Book ??? | Positioning: The Battle for Your Mind, 20th...

Good anecdotes, points could have been summarized better | Positioning: The Battle for Your Mind, 20th Anniversary Edition | Al Ries, Jack Trout

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	• Positioning: The Battle for Your Mind, 20th Anniversary Edition Al Ries, Jack Trout McGraw-Hill, 2000 - 246 pages average customer review:based on 79 reviews view larger image
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highly recommended

Not advanced enough...

This is very good beginning book. However, if you're actually in the business world, trying to position your product, this book is not for you! It's too broad and should look for a positioning book that is aligned with your industry.

Why You need to (read as WANT to) Read this Book ???

First things first... Before I joined in my MBA course in Aug-2000, I happened to see this book with my brother who stays in US now. I just could read two chapters( the first chapter and the one on "positioning yourself" and career)...Eventhough for a 17 year old guy (then) I could understand what these two authors wanted to convey. More than a marketing or brand positioning book, I would say this is a commonsense book...If you start the first page, you won't feel like leaving till the last page. SATISFACTION GUARANTEED !

This book can be a classic for those people who work in the areas of Marketing, Strategic Advertising Management, Brand Managers, and for every customer on this earth. Because this book talks about you and me who are drowned in a sea of brands, where our mind and body(count how many brands you are WEARING now !) is covered by numerous brands.Then coming to the content part, the books covers various issues on brand, their launch in the customer's mind and how companies win the mind share of him. But most of the statistics given may be wrong at the present times, still qualitatively the fact remains the same. Communication is the biggest problem that we face every second in our life.
And the chapter on positioning yourself (career) is like a bible for every aspiring MBA student. The six factors for successful sale of yourself, 1.Company 2.Your Boss 3.Friend 4.Idea 5.Faith and 6.you... and the beautiful way of describing each factor is nice. What more can I say abot this book. Read it...

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Good anecdotes, points could have been summarized better

A lot of interesting anecdotes and good points made by the authors. Definitely useful to help one market their product, service, and company -- and themselves. At one point a situation is being discussed and it is written that doing such and such would violate the number one rule of positioning theory. What are these rules, I don't see a list in this book. There are a lot of thought-provoking examples, which is great, but would have liked it all pulled together and summarized better.

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Thinking person's Marketing 101

I read this book as a precursor to my MBA Marketing course back in 1986. It's more applicable today with the growing marketing clutter & it certainly makes you think about marketing. Highly recommended and easy to read - the small paperback can be finished within a week-end and well worth it.

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Why Is Starbucks So Important?

I finally understand why I am such a sucker for advertising - positioning is the reason! This book uses case studies on how we have come to recognize such names as Xerox, Milk Duds, and the island of Jamaica. Very thorough and a great resource for advertising and public relations students. I liked it as much as "Guerrilla P.R.," by Michael Levine, one of my favorites. Very useful.

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