Wonderful Study! | Predictably Irrational: The Hidden Forces That Shape Our Decisions

My Rational Decision: Read only the parts that don't start to sound like a textbook | Predictably Irrational: The Hidden Forces That Shape Our Decisions | Dan Ariely

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	• Predictably Irrational: The Hidden Forces That Shape Our Decisions Dan Ariely HarperCollins, 2008 - 304 pages average customer review:based on 152 reviews view larger image
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highly recommended

Fun Facts in a NYT Best Seller Cover

A great introduction to behavioral economics. Light and fun reading that includes interesting thoughts on assumptions that shape our understanding of demand. Ariely is an intelligent, well connected individual who provides anecdotes in his conversational voice to deliver a distilled look at the blending area between psychology and economics. Perfect read for a 2008 summer!

Wonderful Study!

This is a very good book with rational explanations of the irrational paths we trod. Thanks Dan for letting a wrenching personal experience evolve into a wonderful expose of actual human thinking and endeavor.

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My Rational Decision: Read only the parts that don't start to sound like a textbook

Why do we make so many mistakes? This book provides many rational answers to that question. But some explanations of some of the experiments become too tedious. However, it is possible to skip over these parts and pick it up again when the tedium ends and miss out only on less than essential details about why we tend to so often cross our wires when making decisions.

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