My company provides management and consulting services in the meetings industry; and I can always use help in communicating with current and potential clients. This book helps me to streamline my communications, whether they are marketing/sales related or related to management and consulting projects and reports. And it has reduced the time it takes to create these communications - a definite benefit in today's busy environment!
We all need to sell - our ideas, ourselves and our value - this book provides the necessary help in making sure that all of our written communications (including e-mails) achieve the desired, positive results.