Powerful personal and business resource | The Answer: Grow Any Business, Achieve Financial Freedom, and...

Logical, Sensible, and Motivational Advice for business owners | The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life | John Assaraf, Murray Smith

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	• The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life John Assaraf, Murray Smith Atria, 2008 - 320 pages average customer review:based on 66 reviews view larger image
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highly recommended

Great Book

I am a retired CPA with a graduate degree.

This book is a must for all including those who want to be a great employee or have their own business.

Powerful personal and business resource

I thought "The Answer" was an outstanding read. It does an exceptional job of combining powerful research from the fields of neuroscience, quantum physics, and other disciplines with practical, results-oriented business strategy. For me, it brought credibility to some of the most important concepts regarding the Law of Attraction. Likewise, it highlighted some critical success strategies for business owners (much like some of the E-Myth content). All of that combined with a friendly, down-to earth writing style and a collection of excellent real-world examples. This book will go on my list of recommended reading for clients and readers due to its accessibility and real-world application.

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Logical, Sensible, and Motivational Advice for business owners

John Assaraf, author and a key speaker in the movie The Secret, has partnered with entrepreneur Murray Smith to create an instructional tool for business owners. The Answer is aimed primarily at small business owners who may not be experiencing success commensurate with their efforts. The premise merges the principles of The Law of Attraction with common sense marketing strategies to jump start lackluster sales. The authors have transformed themselves into multi-millionaires utilizing the techniques they expound in the book.

Both authors have a "rags to riches" story to relate that exemplifies the potential behind following their plan. Assaraf was a poor immigrant who fell into gang activity in high school and lost a promising athletic career to injury. Smith was a special needs student, labeled as learning disabled and directed into vocational school to begin a career cleaning sewers.

Despite the obstacles laid before them and the limited encouragement they received, they refused to place limits on their chances of success. Each man went on to create multiple thriving business ventures. They have surrounded themselves with wealth and prosperity.

Assaraf and Smith begin by explaining that each has unique skills and expertise that complement the other, therefore the book is divided into two separate focuses. The first half is written by Assaraf and centers around positive affirmations and visualization. He provides exercises for neural reconditioning. Murray's second half guides the reader in marketing and strategy, identifying the ideal customer, and working to attract that customer to the business.

The Answer is the most logical book to be veined from the empire that has arisen around The Secret. It draws on scientific evidence and quantum physics to prove the validity of the Law of Attraction. Beyond the law, it provides valuable analytical tools for proving a business' worth to potential customers. The rules can be applied to any venture a person decides to undertake, whether it be business or personal.

The writing style is straightforward and unencumbered. Possible questions the text may evoke are addressed in various locations throughout each chapter. Assaraf and Smith provide some revolutionary insight into recognizing the barriers small business owners can create for themselves.

As a reader, I know there is an incredible amount of hype surrounding The Secret and its many facets. The participants are banking unimaginable profits from the subsets of the idea they have individually created. In fact, I just read today that Joe Vitale is releasing a new course titled The Awakening and Marci Shimoff is hosting a PBS special by the same name of her book Happy for No Reason. But I can't help but believe in the legitimacy of the core theme that we create our own realities. Science is providing more evidence of this every day. If these books serve as nothing more than motivational tools, that's great. But really considering the subject matter can open readers up to many realms of possibility and create a positive influence in daily life.

On that note, I have to say that I highly recommend The Answer. I recommend it to business owners, entrepreneurs, intellectuals, spiritual seekers, and Law of Attraction junkies. Use it as the next step in rounding out your attraction strategy.

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This Book Does Have the Answers!

This Book is life changing for those that are willing to follow the steps. The business knowledge is incredible and makes you look at the things that so many business owners pass over because they are working in their business instead of on their business.

Greg D'Amico
CEO Efficience

Very Interesting Book

I'm really enjoying the book. Although, I will warn, that it is more for those who already have a business then for those just starting one but it is still very helpful for motivation and creating a plan. I still highly recommend it.

A key team member behind The Secret and his business partner offer the specific tools and mental strategies to help readers leap ahead in any career or business venture and achieve major financial success.

In this visionary work, New York Times bestselling author John Assaraf and business guru Murray Smith reinvent the business book for the twenty-first century. Two of the most successful entrepreneurs in the world, they combine forces to bring their special insights and techniques together in a revolutionary guide for success in the modern business environment.

Assaraf and Smith know how to minimize risk and maximize success, and The Answer provides a framework for sharing their wisdom, experience, and skills with the millions of people who want to accomplish their own dreams in life. Using cutting-edge research into brain science and quantum physics, they show how readers can actually rewire their brains for success and create the kind of extraordinary lives they want. By teaching readers how to attract and use newly discovered "uncommon" senses to achieve business success, the authors demonstrate the beliefs, habits, thoughts, and actions that they have used to build eighteen multimillion-dollar companies.

Any reader who follows this step-by-step process to build his or her career will experience an enormous life transformation and reach an exceptional level of living.

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