Truly insightful and a joy to read | Made to Stick: Why Some Ideas Survive and Others Die

A Great Book For Professional Writers. | Made to Stick: Why Some Ideas Survive and Others Die | Chip Heath, Dan Heath

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	• Made to Stick: Why Some Ideas Survive and Others Die Chip Heath, Dan Heath Random House, 2007 - 291 pages average customer review:based on 343 reviews view larger image
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highly recommended

An Exercise in Stickiness

Really quick--before you have time to think--grab a pen and a pad of yellow sticky notes. Yes, they have to be yellow. Write down the following six principles of memorable messages:

1. Simplicity
2. Unexpectedness
3. Concreteness
4. Credibility
5. Emotional
6. Stories

It's a shame you're not in a bookstore right now--you could just tear the definitions right off of the dust jacket. Never mind. Now give yourself a moment to let your irritation pass at the cuteness of the first letters spelling out "success." There it goes. Not so bad, really. No worse than some of those sales management acronyms.

Now put this sticky note up where you work. (If you are a proctologist, please forgive me--the offense was unintentional.) And think about it for a day or two.

Then read this book. I'm not saying buy it, necessarily. But read it. It will help you make your messages mighty and memorable. Tell people I said so. Yell it at them if you have to.

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Truly insightful and a joy to read

I was totally engrossed in this book from the very first pages. The writing style is engaging and captures your attention throughout. The constant references to real situations help bolster the author's position.

I walked away from this book with a heightened appreciation and understanding of what makes some things more memorable than others. It has helped me with my business marketing efforts and has enabled me to take a more critical look at not only my own advertising but also of my competition.

I think this book would be enjoyable to read and would provide great insight even to people not involved in marketing. The principles outlined in this book can be of great benefit to anyone who communicates with anyone else... that includes just about everyone I guess. Really enjoyed this book.

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A Great Book For Professional Writers.

I have over a 100 writers a month send me samples of their work. About 1 out of 200 writers know how to produce something that sticks. Many times I'm tempted to recommend this book but always manage to hold my breath.

Dan and Chip produced a well researched book on what will stick with your readers which include:

Simplicity
Unexpected
Concrete
Credible
Emotional
Story

Mix 4 or 5 of the above list into your writing and get the job!

257 pages - simple read.

John Halloran
Certified Gold Exchange, Inc

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This Book Sticks

OK, I'm late to the Made to Stick party. I didn't find out about it until I noticed it was the book most frequently bought along with the textbook I wrote (Marketing Public Relations, Prentice Hall). I like this book for its simple, yet concrete formula for clarifying and communicating a message. In fact, this will be required reading for my PR and Writing for Management (aka Business Communications) classes.

Important Addition to our Body of Knowledge

The insights offered in this book are fresh, funny, and terrifically engaging. I have gifted this book many times and always had rave responses. More importantly, I will add this to the family library as it is on a short list of business books I'd like my children to read regardless of what career paths they may choose. It's that good.

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Mark Twain once observed, ?A lie can get halfway around the world before the truth can even get its boots on.? His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas?business people, teachers, politicians, journalists, and others?struggle to make their ideas ?stick.?

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the ?human scale principle,? using the ?Velcro Theory of Memory,? and creating ?curiosity gaps.?

In this indispensable guide, we discover that sticky messages of all kinds?from the infamous ?kidney theft ring? hoax to a coach?s lessons on sportsmanship to a vision for a new product at Sony?draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It?s a fast-paced tour of success stories (and failures)?the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of ?the Mother Teresa Effect?; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas?and tells us how we can apply these rules to making our own messages stick.

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