book: Made to Stick: Why Some Ideas Survive and Others Die | Chip Heath, Dan Heath ...

Suche books:   

Made to Stick: Why Some Ideas Survive and Others Die

Chip Heath, Dan Heath

Random House, 2007 - 291 pages
view larger image
 for more information click here

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

 for more information click here

 for more information click here

 for more information click here

hot or not?    What's your opinion?     Write a review and share your thoughts!



Clara's War
Unbroken: A World War II Story of Survival, Resilience, and Redemption
My Brother's Voice: How a Young Hungarian Boy Survived the Holocaust: ...
They Cage the Animals at Night: The True Story of a Child Who Learned ...
Elder Rage or, Take My Father... Please! How To Survive Caring For ...


Clockwork Princess (The Infernal Devices)
The Boys in the Boat: Nine Americans and Their Epic Quest for Gold at ...
With the Old Breed: The World War Two Pacific Classic
Heroes of Olympus (The Heroes of Olympus Series, Book 2)
Happy, Happy, Happy: My Life and Legacy as the Duck Commander


A Technique for Producing Ideas: The simple, five-step formula anyone ...
What Do You Do With an Idea?
How to Get Ideas
Made to Stick: Why Some Ideas Survive and Others Die
Where Good Ideas Come From

search for books
made to stick, ideas, made, others, some, stick, survive, why

Suche books:   

camera photo
cell phones
classical music
gourmet food
health personal care
musical instruments
office products
outdoor living
computer video games
popular music
sporting goods
tools hardware
watches jewelry

randomly chosen

music: Kami Kaze

home  impressum - about us