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Contemporary Strategy Analysis
Robert M. Grant

Wiley-Blackwell, 2007 - 496 pages

average customer review:based on 19 reviews
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   highly recommended  highly recommended






Best book to learn global strategies

Very useful textbook used in many MBA courses. If you're starting to learn strategies first time, this book is the most useful. It contains many basic informations and global cases also.


Great Book Deal

Product was in condition promised and shipped quickly. Plus saved me from spending more money at the campus bookstore... those jerks, always ripping off students!


Good

The book was new but it wasn't in prefect condition, one corner of the cover was a bit folded. But the rest of the book is perfect. Thank you




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A Keeper

I am using this book for my capstone MBA Strategy class. It provides a great breakdown of Porter's 5 Forces analysis, competitive advantage and business strategy. It's a great book that I'll hold on to for future reference (I don't keep all of my books).


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The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice.

Now includes thorough coverage of internet-based strategies, fresh examples of resource-based competitive advantage, additional case illustrations in every chapter, and new self-study questions
Features a new two-colour design throughout with high-spec artwork
Introduces students to the core concepts and principles of strategy, and offers them the tools they need to formulate and implement these
Combines Grant?s renowned rigorous approach to business strategy analysis with lively examples of current practice
Supported by a range of online resources, including a guide for instructors and downloadable PowerPoint slides for students, available at www.blackwellpublishing.com/grant

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