Global view on sustainability | Cannibals with Forks

a guide to get from here to there | Cannibals with Forks | John Elkington

books:


	• Cannibals with Forks John Elkington Capstone Publishing Ltd, 1999 - 425 pages average customer review:based on 8 reviews view larger image
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The bible of sustainability

You can expect a complete perspective from the head of an organisation called SustainAbility on sustainability. That is what you get. John Elkington makes a useful classification of Non Governmental Organisations. The polarisers don't want to have anything to do with business. Business is in principle bad and should be watched and harassed. The integrators try to add two additional dimensions to business, environmental and social responsibility. Discriminators differentiate between good and bad businesses and the non-discriminators do not. This book is for the discriminating integrators. John Elkington believes that it is possible and necessary to get all businesses to act responsibly concerning profit and social and environmental issues- the triple bottom line. The book provides an excellent historical perspective of why businesses are moving on from the Friedman doctrine stating that the only social responsibility of a business is to make a profit. A business that wants to move in the sustainability direction can use the book to find out where it is on the path to full sustainability. The book also makes many practical suggestions on how to move forwards. The book is equally useful for NGOs, and public policy makers.

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Global view on sustainability

Do not expect from this book practical guidelines to become "sustainable" as some reviewers seemed to have expected. This book explains in detail what sustainability involves, three majors fields: economical, social and environmental that the author called the triple bottom line. Each field has been for long separated from each other and the new trend for sustainability is to make them working together. How? There are no answers in this book. This book does not want to offer solutions but just to show us that this so-called revolution has already started, based on existing facts and where these changes are taking places.

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a guide to get from here to there

Elkington has created an awesome nuts and bolts description of where we have been, where we are, and where we are going. If The Ecology of Commerce (Paul Hawken) lays the visionary groundwork, this book is the next step. It adds in a lot of detail, bringing to light many cases and ideas about specific problems. It is a slow read but well worth the time.

Bestselling author and green business guru John Elkington offers indispensable reading for astute CEOs preparing to navigate the new agenda of sustainable business practice.

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